Brina Biggs: A Visionary Marketer Leading Telesure’s Digital Transformation
In the fast-evolving landscape of digital marketing and the South African insurance sector, Brina Biggs has established herself as a powerful and influential leader. With a career spanning over two decades, she has consistently demonstrated exceptional skills in marketing, digital strategy, and brand development. As the current Head of Marketing at Telesure Investment Holdings (TIH), Biggs is shaping the future of some of South Africa’s most recognized insurance brands, including Budget Insurance and Dial Direct. In this article, we explore her journey, achievements, and the unique insights she brings to the marketing world.
Early Career and Education
Brina Biggs’ career trajectory is a testament to her passion for marketing and innovation. Born and raised in South Africa, she pursued her education at UNISA (University of South Africa), where she studied Human Sciences, Philosophy, Politics, and Economics, alongside earning a Marketing Diploma. These diverse academic interests gave her a broad understanding of human behavior, society, and economics—insights that have shaped her approach to marketing in the financial services industry.
Her early career included roles in client service and marketing, where she honed her skills in customer relationships and brand management. Her time at Ringco Ltd, Yonder Media, and Hello World Advertising Agency provided the foundation for her expertise in marketing, setting the stage for her pivotal role in the financial services sector.
Transition to Financial Services and Insurance
Biggs’ transition into the financial services industry began in 2012 when she joined 1Life Insurance, a major player in South Africa’s life insurance market. As Digital & DM Marketing Manager, she was responsible for managing the digital strategy and overseeing various marketing channels, including online and mobile platforms, social media, and affiliate marketing. Her role involved driving sales and increasing the brand’s visibility through digital initiatives, which proved instrumental in reaching a wider audience and enhancing customer engagement.
Her success at 1Life led to a series of promotions, ultimately earning her the position of Senior Marketing Manager. Here, she focused on refining the customer experience, improving digital interactions, and positioning the company as a trusted insurance provider in an increasingly competitive market.
During her tenure, she played a key role in launching innovative campaigns that made life insurance more accessible to South Africans. Her marketing initiatives emphasized the long-term financial benefits of insurance, educating consumers on how policies could help them build generational wealth, especially in a country where financial literacy remains a challenge.
A Leader at Telesure Investment Holdings (TIH)
In July 2024, Brina Biggs took on the role of Head of Marketing for Budget Insurance and Dial Direct, two well-established insurance brands under Telesure Investment Holdings (TIH). At TIH, Biggs is spearheading the digital transformation efforts, ensuring that the brands remain competitive and relevant in an increasingly digital-first world.
As a visionary marketer, Biggs has focused on enhancing the customer journey through advanced digital marketing strategies, integrating emerging technologies such as mobile apps, SEO, and personalized marketing. Her efforts at TIH have aimed at increasing brand visibility, improving customer satisfaction, and expanding market share through data-driven marketing campaigns and innovative digital solutions.
Her role also involves overseeing the social media strategy, ensuring that both Budget Insurance and Dial Direct leverage platforms like Facebook, Instagram, and LinkedIn to engage with customers and build lasting relationships. Biggs’ emphasis on lead generation and affiliate marketing has allowed these brands to tap into new audiences, driving growth in key demographics.
Achievements and Impact
Brina Biggs’ career is marked by a number of significant achievements in the marketing and financial services sectors. At 1Life Insurance, she helped to increase the brand’s online presence, particularly through affiliate marketing and digital partnerships. Her strategic decisions helped the company expand its reach, attracting new customers and solidifying its position as one of the top players in South Africa’s life insurance market.
Her work at Telesure Investment Holdings has been equally impactful. Brina Biggs has played a pivotal role in positioning Budget Insurance and Dial Direct as go-to brands for South African consumers seeking affordable and reliable insurance solutions. Under her leadership, both brands have embraced digital marketing and direct-to-consumer strategies, making insurance easier to access and more relevant to modern-day South Africans.
One of Brina Biggs’ notable achievements is her ability to personalize marketing campaigns for diverse customer segments. By utilizing data analytics and customer insights, she has been able to create campaigns that resonate deeply with South African consumers, driving customer loyalty and increasing conversion rates.
Digital Transformation in the Insurance Sector
Brina Biggs has been at the forefront of digital transformation in the South African insurance sector. Through her expertise in digital strategy and marketing, she has guided Telesure Investment Holdings (TIH) into the digital age. She has focused on integrating UX (User Experience) design with SEO (Search Engine Optimization) and web development to ensure that all digital touchpoints are customer-centric and efficient.
Her emphasis on content creation and editing has helped TIH brands establish themselves as thought leaders in the insurance industry. By focusing on social media marketing and lead generation, Biggs has significantly increased brand awareness for both Budget Insurance and Dial Direct. She is also a strong advocate of leveraging affiliate networks to extend the reach of digital marketing campaigns and drive sales through strategic partnerships.
Leadership Philosophy and Personal Insights
Beyond her professional achievements, Brina Biggs is known for her personal values and leadership style. She describes herself as a “passionate marketer,” a “lover of insurance,” and someone who is “growing daily.” Her values are rooted in hard work, continuous learning, and a commitment to personal and professional growth. She is also a firm believer in the importance of faith, describing herself as “God-fearing” and “comfortably me.”
Brina Biggs’ leadership philosophy emphasizes collaboration, innovation, and a commitment to excellence. She is known for her ability to work across departments and teams, driving results through strategic thinking and operational efficiency. As a leader, she encourages creativity and values out-of-the-box thinking, which has contributed to her success in navigating the ever-changing landscape of digital marketing.
Future Outlook
As Brina Biggs continues to lead the marketing efforts at Telesure Investment Holdings, she is expected to drive further digital innovation and customer-centric marketing initiatives. With her expertise in digital marketing, affiliate networks, and lead generation, Biggs is well-positioned to lead Budget Insurance and Dial Direct into the next phase of growth. Her focus will likely remain on enhancing the customer experience, improving digital interfaces, and expanding market share through data-driven strategies.
The future of marketing in the insurance sector is undoubtedly shaped by digital transformation, and Brina Biggs is one of the key figures pushing this change forward in South Africa. Her work will continue to redefine the way consumers interact with insurance brands, ultimately making financial security more accessible to all South Africans.
Conclusion
Brina Biggs’ journey from a marketing enthusiast to a Head of Marketing at Telesure Investment Holdings (TIH) is a story of dedication, innovation, and leadership. Through her work with 1Life Insurance and now with Budget Insurance and Dial Direct, she has proven herself to be a forward-thinking marketer who understands the power of digital marketing in driving growth and customer loyalty. As she continues to lead the charge in the digital transformation of the South African insurance industry, Brina Biggs remains a key figure to watch in the years ahead.
