Sarah Jossel: The Influential Beauty Director and Media Personality Shaping UK Beauty Journalism
Sarah Jossel has emerged as one of the most influential figures in the UK beauty and media landscape. With a career spanning over a decade, she has carved a niche as a distinguished beauty director, TV presenter, columnist, and content creator. Known for her authoritative voice in beauty journalism, Sarah’s work not only reflects industry trends but also shapes public perceptions on skincare, cosmetics, and wellness. This article delves deep into Sarah Jossel’s journey, her professional accomplishments, and insights into her personal life, including her age, husband, and family.
Early Career and Professional Journey
Sarah Jossel’s career in beauty journalism began humbly, yet with a clear focus and passion for the beauty industry. She started her journey as a beauty assistant and writer for GLAMOUR Magazine in 2009, where she quickly showcased her talent for engaging writing and keen eye for emerging beauty trends.
By 2012, Sarah was promoted to a beauty writer role at GLAMOUR, which marked the beginning of her ascent in the industry. Between 2013 and 2015, she served as the Deputy Beauty Editor at GLAMOUR UK Magazine under the prestigious Condé Nast umbrella. This period was crucial in honing her editorial skills and expanding her influence within the fashion and beauty sectors.
Rise at The Sunday Times Style
In 2015, Sarah made a pivotal career move by joining The Sunday Times Style, a highly respected UK publication known for its in-depth fashion and lifestyle content. Starting as Deputy Beauty Editor, Sarah quickly advanced to become the Beauty Editor in 2016. Her role expanded further when she was appointed Beauty Director from July 2017 to November 2023.
Sarah’s tenure at The Sunday Times Style solidified her reputation as an authoritative voice in beauty journalism. She brought a fresh, accessible perspective to beauty writing, focusing on product efficacy, sustainability, and wellness trends. Her expert columns and editorial direction consistently engaged a wide readership, from beauty enthusiasts to industry insiders.
As of November 2023, Sarah has taken on the role of Beauty Director-at-Large at The Sunday Times Style, continuing to influence the magazine’s beauty coverage while expanding her presence as a television presenter and content creator.
Role at News UK and Media Presence
Alongside her editorial work, Sarah Jossel has become a familiar face on television, especially as a regular beauty expert on ITV’s This Morning. Her ability to communicate beauty tips in a relatable and engaging manner has made her a trusted figure among viewers.
Sarah’s affiliation with News UK, which owns The Sunday Times Style, spans over ten years, during which she has contributed extensively to shaping the publication’s voice in beauty journalism. Her hybrid working role from London highlights the modern flexibility in media professions, allowing her to balance editorial responsibilities with her expanding roles in television and digital content creation.
Personal Life: Sarah Jossel’s Age, Husband, and Family
Born on June 3, 1986, Sarah Jossel is 39 years old as of 2025. Despite her busy professional life, Sarah has always been open about sharing glimpses of her personal world, especially her journey into motherhood.
Sarah married James McFarland, a fellow professional in the fashion industry, in August 2021. James holds the position of Fashion Director at The Sunday Times Style, which highlights their strong personal and professional partnership. The couple often collaborates creatively, reinforcing their shared commitment to the fashion and beauty worlds.
Together, Sarah and James have two daughters. Their first child, Grace Mimi Gold, was born in December 2022, followed by their second daughter, Ivy Gold, in November 2024. Sarah frequently shares her experiences of motherhood alongside her career, offering relatable and inspiring insights to her audience.
Contributions to Beauty Journalism
Sarah Jossel’s impact on beauty journalism extends beyond her editorial titles. She is widely regarded for her authentic and insightful approach to beauty writing. Her work addresses not just superficial aesthetics but also the science behind skincare, ethical product sourcing, and the growing importance of wellness in beauty routines.
Her editorial ethos includes:
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Transparency: Sarah emphasises honesty in product reviews and promotes brands that value transparency in ingredients and processes.
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Sustainability: She advocates for environmentally friendly beauty practices, encouraging consumers to be mindful of sustainability when selecting products.
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Inclusivity: Recognising diversity in beauty, Sarah’s writing often celebrates inclusivity across age, ethnicity, and gender.
Her popular beauty columns and features have contributed to raising public awareness about cutting-edge beauty technologies, health benefits of certain ingredients, and holistic approaches to self-care.
Influence and Digital Presence
Beyond traditional print and TV, Sarah Jossel is active as a content creator on various digital platforms. Her social media presence allows her to engage directly with followers, sharing beauty tutorials, product recommendations, and candid moments from her life.
Sarah’s approachable style and expert knowledge have garnered a loyal following, making her a sought-after consultant and collaborator in the beauty industry. Her ability to adapt to evolving media landscapes while maintaining editorial integrity is a testament to her professionalism and passion.
Sarah Jossel and Condé Nast Legacy
Before her influential roles at The Sunday Times Style and News UK, Sarah’s formative years at Condé Nast Publications laid the groundwork for her impressive career. Working within such a prestigious media group allowed her to develop a strong editorial foundation and build industry connections that would propel her future success.
Condé Nast’s focus on high-quality lifestyle and fashion content provided Sarah with the perfect platform to grow her skills as a beauty journalist. Her years as Deputy Beauty Editor and writer at GLAMOUR Magazine are a crucial part of her story, demonstrating a steady climb through respected media institutions.
What Makes Sarah Jossel Stand Out?
Several qualities distinguish Sarah Jossel in the crowded beauty journalism space:
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Expertise and Credibility: Years of experience and deep knowledge of beauty science give her authority that resonates with readers and viewers alike.
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Relatability: Despite her high-profile roles, Sarah remains approachable, making beauty accessible and enjoyable for everyday people.
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Adaptability: She skillfully navigates print, television, and digital platforms, staying relevant across different media formats.
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Commitment to Ethical Beauty: Sarah’s focus on sustainability and transparency aligns with growing consumer values in the beauty market.
Conclusion
Sarah Jossel’s career trajectory exemplifies dedication, expertise, and versatility in beauty journalism and media presentation. From her early days at Condé Nast to her influential role at The Sunday Times Style and News UK, she has continually evolved while maintaining a strong editorial voice.
At 39 years old, Sarah not only balances a thriving professional life but also embraces motherhood with openness and grace. Her partnership with husband James McFarland and their growing family adds a relatable dimension to her public persona.
As a beauty director, TV presenter, columnist, and content creator, Sarah Jossel remains a defining figure in UK beauty media, inspiring both industry professionals and everyday beauty lovers with her knowledge, authenticity, and passion.
