Jodie Porter: The Strategic Mind Redefining Elite Fan Experiences in Formula 1
In the fast-paced, high-stakes world of global motorsport, delivering unforgettable experiences is as critical as performance on the track. One of the key figures shaping this evolution is Jodie Porter, a senior professional whose career reflects strategic leadership, commercial intelligence, and a deep understanding of premium guest engagement. Currently serving as Head of Experiences at Formula 1, Jodie Porter stands at the forefront of how modern Formula 1 connects with fans, partners, and stakeholders worldwide.
Jodie Porter Age
Jodie Porter was born in September 1993, making her 32 years old as of February 2026. British by nationality and based in London, England, she represents a new generation of senior leaders in international sport and entertainment.
From the outset, her professional journey has been defined by ambition, adaptability, and a strong commercial mindset. Her early exposure to marketing, communications, and live events laid a solid foundation for what would become an impressive career in elite sports hospitality and experiential strategy.
Education and Academic Foundation
Jodie Porter and the University of Winchester
Jodie Porter graduated in 2015 with a 2:1 BA (Hons) in Global Politics & American Studies from the University of Winchester. This academic background equipped her with critical thinking skills, geopolitical awareness, and a global outlook—qualities that later proved invaluable in the international Formula 1 environment.
MBA in Marketing – A Strategic Advantage
In 2021, she further strengthened her expertise by completing a CPD-accredited MBA in Marketing, awarded with Distinction through Marketing Week in partnership with Centaur Media PLC. This qualification sharpened her strategic marketing capabilities, enabling her to align guest experience with brand value, commercial growth, and long-term organisational objectives.
Professional Journey Before Formula 1
Early Career in Marketing and Brand Representation
Jodie Porter began her career in marketing and brand activation roles, including positions as a Brand Ambassador and PA & Marketing Assistant in London. These roles developed her operational discipline, stakeholder communication skills, and understanding of brand-led experiences at major sporting and corporate events.
Kru Live & Kru Talent International
Between 2015 and 2017, she worked at Kru Live & Kru Talent International, where she supported senior leadership, managed marketing communications, and contributed to digital content strategy. This period was instrumental in building her organisational, analytical, and leadership foundations.
Seven Years at Red Bull Racing
Jodie Porter’s Rise in Elite Motorsport Hospitality
Jodie Porter joined Red Bull Racing in January 2017, beginning a remarkable seven-year journey within one of Formula 1’s most successful teams.
Progression Through Senior Roles
Her career progression at Red Bull Racing reflects both performance and trust:
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Hospitality Manager
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Senior Hospitality Manager
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Head of Hospitality
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Head of Hospitality & Special Projects (Trackside)
By 2023, she was leading the trackside hospitality programme across 23 global race events per season, overseeing premium experiences for sponsors, athletes, celebrities, and high-net-worth individuals.
Leadership and Commercial Impact
In this senior role, Jodie Porter:
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Led cross-functional teams and international suppliers
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Integrated hospitality strategy with sales and marketing objectives
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Identified new commercial opportunities, partnerships, and sponsorship activations
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Placed fan and guest experience at the centre of all initiatives
Her work consistently balanced operational excellence with innovation, reinforcing Red Bull Racing’s reputation for world-class engagement both on and off the track.
Jodie Porter F1: Head of Experiences at Formula 1
A Defining Career Milestone
In August 2024, Jodie Porter was appointed Head of Experiences at Formula 1, marking a significant milestone in her professional journey. This role places her at the heart of the sport’s global fan engagement strategy.
Responsibilities in Formula 1
As Head of Experiences, Jodie Porter is responsible for:
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Shaping and delivering premium guest and fan experiences
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Aligning experiential strategy with Formula 1’s global brand vision
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Overseeing high-profile live events and activations
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Enhancing engagement for partners, teams, and audiences worldwide
One notable highlight includes leadership involvement in F1 75 Live at The O2 in London, an event that brought together all teams and drivers in a landmark showcase for the sport.
Leadership Style and Professional Strengths
Strategic, Collaborative, and Experience-Led
Jodie Porter’s leadership style combines strategic clarity with collaborative execution. Colleagues and partners recognise her ability to:
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Lead diverse teams under intense time pressure
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Deliver consistent quality across multiple international locations
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Translate brand values into tangible, memorable experiences
Her marketing education and hospitality expertise allow her to bridge creativity with commercial outcomes—an essential skill in modern Formula 1.
Corporate Role and Governance Experience
Beyond her executive career, Jodie Porter also serves as a Director of 23 Digby Crescent Management Company Limited, a UK-registered property management company. Appointed in June 2021, this role demonstrates her understanding of governance, compliance, and long-term asset management alongside her full-time leadership responsibilities.
Why Jodie Porter Matters in Formula 1 Today
Shaping the Future of Fan Engagement
Formula 1 is no longer just about racing; it is a global entertainment platform. Jodie Porter plays a pivotal role in ensuring that experiences surrounding the sport meet the expectations of modern audiences, sponsors, and partners.
Her career reflects broader trends in Formula 1:
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Increased focus on premium experiences
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Integration of marketing, hospitality, and brand strategy
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Expansion into global entertainment and live events
Conclusion
Jodie Porter represents the modern Formula 1 leader: strategically trained, commercially astute, and experience-focused. From her academic roots at the University of Winchester to her senior leadership role at Formula 1, her journey illustrates how expertise in marketing, hospitality, and global event management can shape the future of elite sport.
As Head of Experiences at Formula 1, Jodie Porter continues to redefine what fans and partners expect from the world’s most prestigious motorsport platform—making her one of the most influential figures behind the scenes of Formula 1 today.
FAQs
Who is Jodie Porter?
Jodie Porter is a British senior executive and the Head of Experiences at Formula 1, known for leading global fan, guest, and hospitality experiences across major F1 events worldwide.
How old is Jodie Porter?
Jodie Porter was born in September 1993, making her 31 years old as of 2025.
What is Jodie Porter’s role in Formula 1?
Jodie Porter serves as Head of Experiences at Formula 1, where she oversees premium guest experiences, live events, and engagement strategies that enhance how fans, partners, and stakeholders experience F1 globally.
