&Open: The Future of Corporate Gifting and Relationship Building
In the modern business world, the art of connection goes far beyond traditional marketing and client retention strategies. Companies that want to build long-lasting relationships are increasingly turning to thoughtful gestures that make an impact. This is where &Open comes in — a pioneering corporate gifting platform that is redefining how businesses engage with their customers, partners, and employees.
With its roots in Dublin, Ireland, &Open has grown rapidly since its founding in 2017. Today, it stands tall as a Certified B Corporation, offering not just a software solution but a true partnership for organisations that care about meaningful connections, sustainability, and long-term success.
This article explores the rise of &Open, its platform features, and why it has become a leading name in the corporate gifting industry.
What is &Open?
At its heart, &Open is described as the “secret sauce in your tech stack.” It is a gifting solution that enhances the customer and employee experience without overshadowing the main event — your core business. The company believes that gifts should not be an afterthought or a token gesture. Instead, they should be a strategic tool to make connections, nurture relationships, and grow revenue.
&Open combines technology, global logistics, and sustainable values to offer curated gifting experiences that align perfectly with a brand’s identity.
Company Profile
Website
The official website of the company is https://andopen.co. Here, businesses can learn more about the platform’s capabilities, read case studies, and even explore how to integrate gifting into their existing systems.
Headquarters
&Open operates out of Dublin 6w, Dublin, Ireland. From this hub, the company coordinates its global reach and ensures that gifts can be delivered seamlessly across borders.
Founded
The company was founded in 2017 by Jonathan Legge, along with co-founders Mark Legge and Ciara Flood. What started as a creative experiment in retail quickly transformed into a thriving technology company focused on gifting.
Specialties
Over the years, &Open has expanded its list of specialties to cover every possible aspect of business gifting:
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Corporate Gifting
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Customer Engagement
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Rewards & Recognition
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Employee Benefits and Perks
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Onboarding Gifts
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Swag and Merch
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Direct Mail Campaigns
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Employee Retention Gifts
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Event Gifting
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Programmatic Gifting
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B2B Gifting
These specialisations highlight the versatility of the platform and its ability to adapt to both customer-facing and internal company needs.
Why Gifting Matters in Business
Gifting has always been part of the human experience. A thoughtful gift communicates appreciation, strengthens emotional bonds, and leaves a lasting impression. In business, however, gifting is often treated as a checkbox exercise, with little attention to the quality or sustainability of the items given.
This is where &Open stands apart. By curating meaningful, ethical, and well-branded gifts, it helps organisations avoid wasteful giveaways and instead focus on real connections. This approach not only strengthens trust but also increases retention, whether it is a loyal customer or a valued employee.
Key Features of &Open
Branded Gifting Experience
Every gift sent through &Open is designed to keep your brand front and centre. Packaging, messaging, and presentation are customised to ensure that the recipient associates the gesture directly with your company values.
Global Logistics
One of the biggest challenges of corporate gifting is logistics. &Open solves this by providing seamless international delivery. Whether your team or clients are in Europe, Asia, or North America, the company ensures gifts arrive on time and without customs hassles.
On-Demand Marketplace
In 2022, &Open launched its On-Demand service. This allows smaller businesses and start-ups to send gifts without committing to long-term contracts or large budgets. The flexibility of “pay-as-you-go” gifting has opened doors for companies of all sizes.
Integrations and Automation
The platform integrates smoothly with existing tools such as CRMs, HR systems, and marketing software. This means gifting can be automated and tied directly to workflows — for example, sending a welcome gift to a new employee on their first day, or a thank-you to a loyal customer after their tenth purchase.
Analytics and Reporting
Every gesture has measurable results. With advanced reporting tools, &Open enables businesses to track the ROI of gifting campaigns, understand engagement patterns, and refine their strategy for maximum impact.
Sustainability and Ethical Responsibility
One of &Open’s strongest selling points is its commitment to sustainability. In April 2024, the company officially became a Certified B Corporation, scoring 86.4 on the B Impact Assessment — well above the global average of 50.9.
This recognition reflects their efforts to:
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Source products ethically
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Reduce packaging waste
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Encourage donation or “opt-out” gifting options
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Create a positive environmental and social impact
In an era where consumers and employees value corporate responsibility, &Open’s B Corp status significantly boosts its credibility and attractiveness.
Growth and Clientele
Since its inception, &Open has secured high-profile clients such as Airbnb, Spotify, Snap, and Etsy. By 2023, it was already delivering over 120,000 gifts annually, backed by a Series A funding round of $26 million.
This growth demonstrates the demand for innovative gifting platforms and the trust global brands place in &Open’s services.
How &Open Nurtures Relationships
Customer Retention
Loyal customers are the backbone of any business. A personalised gift can make them feel valued and encourage continued patronage.
Employee Engagement
Employees who feel recognised are more likely to remain loyal. Whether it’s onboarding kits, milestone rewards, or holiday gifts, &Open ensures that businesses never miss a chance to show appreciation.
Partner Relationships
Strategic partners and collaborators also benefit from thoughtful gestures. By gifting responsibly, companies can nurture partnerships that fuel long-term growth.
The Future of Gifting with &Open
Corporate gifting is no longer about random branded mugs or pens. The future is about thoughtful, sustainable, and tech-enabled experiences.
With its innovative approach, &Open is poised to remain at the forefront of this transformation. By combining automation, sustainability, and global reach, it is making gifting an integral part of business strategy.
Conclusion
In a fast-paced world, building and maintaining genuine relationships is more challenging than ever. &Open has positioned itself as the bridge between technology and human connection. By transforming gifting into a strategic, sustainable, and measurable practice, the company helps organisations achieve what truly matters — stronger relationships, happier teams, and loyal customers.
