Nick Showering: The Dynamic Brand Manager Blending Heritage, Business Acumen, and Media Presence
Nick Showering is a name that resonates strongly within the British cider industry and beyond. Known for his influential role as Brand Manager at Showerings Cider, Nick’s journey combines a rich heritage, a solid professional background, and a brush with reality television fame. This article explores the multifaceted life of Nick Showering — from his roots and ethnicity, through his career progression, to his public appearances, weaving a narrative that reveals the man behind the brand.
Early Life and Heritage: A Blend of Cultures
Nick Showering was born in August 1989, making him 35 years old in 2025. His heritage is a unique blend of Polish and Persian roots. This multicultural background shapes much of his identity and worldview. His father is a first-generation immigrant, while his mother hails from Polish descent. This rich ethnic mix contributes to his distinctive perspective and approach, both personally and professionally.
Though some have speculated about his ethnicity, it is clear Nick is not of Asian descent in the traditional sense but identifies as half Polish and half Persian. This diverse heritage also reflects in his interpersonal relationships and public interactions, where he embraces inclusivity and cultural awareness.
Professional Trajectory: Building a Career on Solid Foundations
Nick’s professional journey is marked by steady progression in the fields of finance and brand management, underpinned by a strong academic foundation in accountancy.
Milsted Langdon LLP: The Accounting Foundation
Nick began his career as an Accounting Trainee at Milsted Langdon LLP, a well-respected firm in the UK. From January 2013 to October 2017, he honed his skills in accountancy, undertaking rigorous ACCA exams and gathering practical experience. Upon completing this period, Nick left Milsted Langdon fully qualified, equipped with a solid understanding of financial principles that would prove invaluable in his future roles.
Brothers Cider and Babycham: Transition to Brand and Finance Management
In October 2017, Nick joined Brothers Cider, a company with deep ties to the family business, as Finance Manager. Over his four years and one month tenure, he took on the critical role of head of finance for the commercial team. His work here bridged the gap between financial oversight and commercial strategy, positioning him well for subsequent leadership roles.
In October 2021, Nick transitioned to Babycham as Brand Manager, where he spent almost a year (until August 2022). Babycham, known for its iconic sparkling perry, gave Nick the platform to apply his financial acumen in a marketing context, managing brand growth and market presence.
Showerings Cider: Leading the Family Legacy
Since August 2022, Nick has served as Brand Manager for Showerings Cider, a company steeped in over 180 years of history. Showerings Cider is a key player in Somerset’s cider scene, with a reputation for quality and tradition. Nick’s role involves shaping brand identity, driving marketing initiatives, and sustaining the company’s legacy while adapting to modern consumer trends.
His dual bases in London and Somerset allow him to balance corporate strategy with the authenticity of the cider-making heartland.
The Family Business: Brothers Cider and Showerings Cider
Nick’s involvement in the cider industry is not just professional but deeply personal. The Showering family has been synonymous with cider production in the UK for generations.
In 1992, four brothers from the Showering family, including Nick’s father, established Brothers Drinks Co., which launched Brothers Cider. The brand rapidly gained recognition, notably through its presence at the Glastonbury Festival, solidifying a reputation for approachable and high-quality cider.
This family enterprise remains a cornerstone of Nick’s identity. His work at Brothers Cider as Finance Manager, followed by his brand leadership at Showerings Cider, demonstrates a commitment to maintaining and evolving the family legacy in a competitive market.
Nick Showering on The Apprentice UK: Reality TV Exposure
Nick’s public profile expanded significantly in 2022 when he appeared on the 16th series of The Apprentice UK. The show, known for its rigorous business challenges and high-pressure tasks, offered Nick a platform to showcase his confidence, strategic thinking, and business savvy.
During the competition, Nick was known for his assertive personality and clear self-assurance. However, despite his strong presence, he was eliminated in Week 8. The decision was attributed to concerns about his contributions in certain tasks and his ability to collaborate effectively with others.
His time on The Apprentice not only raised his public profile but also provided insights into his resilience and determination — qualities that have served him well in his professional roles.
Public Interest and Personal Relationships
Nick Showering’s appearance on The Apprentice sparked interest not only in his business capabilities but also in his personal life. Rumours surfaced regarding a possible romantic connection between Nick and fellow contestant Brittany Carter. Both parties clarified that their relationship was one of close friendship rather than romance, showcasing Nick’s professionalism amid media speculation.
Nick Showering’s Identity: Addressing the “Asian” Misconception
A common question arises around Nick’s ethnic background, sometimes labelled as “Asian” in broad media references. However, Nick has clarified that his heritage is Polish and Persian, neither of which fits the conventional “Asian” label applied in many Western contexts.
This highlights the complexities of ethnicity and identity, particularly in multicultural societies, and underscores Nick’s embrace of his diverse background as a positive personal and cultural asset.
A Leader in Cider Brand Management
Nick’s current role as Brand Manager at Showerings Cider positions him at the intersection of tradition and innovation. He navigates the challenge of honouring the company’s historic roots while ensuring its products resonate with today’s consumers.
Under his stewardship, Showerings Cider continues to thrive, leveraging marketing strategies that balance heritage storytelling with modern branding techniques. His prior experience with Babycham further enriches his approach to managing legacy brands in the contemporary marketplace.
Conclusion: A Multifaceted Professional Shaping a Legacy
Nick Showering’s story is one of heritage, expertise, and public engagement. From his multicultural roots and rigorous accounting background to his strategic roles in family cider businesses and his venture into reality television, Nick exemplifies the modern British entrepreneur balancing tradition with progress.
His work at Showerings Cider ensures that a historic brand remains vibrant in a changing industry, while his media appearances have made him a recognizable figure beyond business circles.
With a foundation in finance and a passion for brand development, Nick Showering continues to influence the cider market and inspire those who follow his career.
