Sarah Howard: The Strategic Mind Behind Poosh, Beauty Banter, and a New Era of Digital Brand Leadership
Sarah Howard is a highly respected content strategist, brand architect, writer, and entrepreneur who has played a pivotal role in shaping modern digital media within the beauty, wellness, and lifestyle sectors. Best known for her senior leadership at Kourtney Kardashian’s lifestyle brand Poosh, she has built a career defined by creative direction, data-driven strategy, and community-focused storytelling.
With nearly two decades of experience in digital publishing and brand development, Sarah Howard has successfully bridged editorial integrity with commercial growth. From founding one of the earliest beauty blogs to leading a celebrity-backed lifestyle platform, her professional journey reflects both adaptability and long-term vision.
Sarah Howard’s Professional Identity and Expertise
At the core of her career is a strong belief in purposeful storytelling. She is widely recognised for her ability to translate brand values into meaningful content that resonates with audiences while driving measurable results.
Her expertise includes:
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Content strategy and editorial leadership
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Brand architecture and positioning
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Search optimisation and performance analytics
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Campaign development and storytelling
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Executive management and team leadership
This combination has made her a trusted figure in the competitive world of digital lifestyle media.
Early Career and the Founding of Beauty Banter
Beauty Banter: A Pioneer in Beauty Media
In August 2006, Sarah Howard founded Beauty Banter, a beauty and lifestyle platform that emerged at a time when blogging was still in its infancy. The site quickly gained recognition for its authentic voice, in-depth product insights, and thoughtful commentary on beauty culture.
Unlike many trend-driven platforms, Beauty Banter focused on credibility and long-form storytelling. Over the years, it became a foundational part of her professional identity and remains active today, reflecting her long-term commitment to independent publishing.
Editorial and Digital Roles
Before and alongside her work on Beauty Banter, she held several editorial and digital marketing positions, including:
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Beauty Editor at Lifestyle Mirror
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Digital Marketing and Social Media roles at The 88
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Director of Content at The Lady Loves Couture by Marjorie Harvey
These roles allowed her to refine her editorial judgement, leadership skills, and understanding of digital audiences.
Sarah Howard and Poosh: A Defining Chapter
Joining Poosh at Launch
In January 2019, Sarah Howard joined Poosh at its launch, initially serving as Chief Operating Officer. She later transitioned into the role of Chief Content Officer, a position she held until December 2023.
Poosh, founded by Kourtney Kardashian, was designed as a modern lifestyle destination focused on wellness, beauty, health, and conscious living. Her leadership was instrumental in shaping the platform’s tone, structure, and long-term strategy.
Responsibilities as Chief Content Officer
As Chief Content Officer, she oversaw:
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Editorial vision and content quality
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Brand voice and storytelling consistency
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SEO-driven growth strategies
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Campaign planning and execution
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Team leadership and cross-functional collaboration
Her work ensured that the platform maintained credibility while benefiting from celebrity visibility.
Sarah Howard Kardashian
She is not related to the Kardashian family by blood or marriage. Instead, the association stems from a long-standing personal and professional relationship with Kourtney Kardashian.
Their friendship spans more than two decades, and this trust translated into a close working relationship at Poosh. The connection significantly raised her public profile, but her professional credibility stands independently of celebrity affiliation.
SRH Consulting and Her Current Work
A New Chapter in Brand Consulting
After departing Poosh in late 2023, Sarah Howard founded SRH Consulting. Through this venture, she offers strategic guidance to brands operating in health, wellness, beauty, and lifestyle spaces.
Her consulting work focuses on:
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Campaign strategy and storytelling
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Brand positioning and identity
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Community-first growth models
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Long-term digital sustainability
This move reflects a natural evolution from executive leadership into advisory and strategic roles.
Education and Creative Foundations
Her academic background plays a significant role in her professional approach.
Academic Qualifications
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Bachelor of Arts in Mass Communication and Media Studies from Boston University
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Master of Fine Arts in Playwriting and Screenwriting from the American Film Institute
This blend of media theory and narrative craft underpins her ability to create emotionally resonant, strategically sound content.
Sarah Howard Age and Personal Reflections
Age and Birth Year
In a first-person essay published in June 2019 titled “39 and Single: A Traumedy”, Sarah Howard stated that she was 39 years old at that time. Based on this information, her estimated birth year is 1980, making her approximately 46 years old in 2026.
This age detail comes directly from her own writing and is widely cited as the most reliable reference.
Relationship Status and Personal Life
At the time of the essay, she described herself as single and childless, offering candid reflections on relationships, societal expectations, and personal growth. She is known for keeping her private life largely out of the public eye, choosing instead to share selective, thoughtful insights through her writing.
Writing Style and Public Voice
Her writing is recognised for being honest, introspective, and culturally aware. She often explores themes such as:
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Singlehood and modern relationships
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Ageing and identity
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Self-worth and emotional resilience
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Cultural pressure and personal expectations
These reflections have resonated with a wide audience, particularly women navigating similar life stages.
Social Media Presence and Audience Reach
Sarah Howard maintains a strong digital presence, particularly on Instagram, where she has a substantial following. Her content blends professional insight with personal perspective, reinforcing her role as both strategist and storyteller.
She also publishes longer-form commentary via her newsletter, further extending her influence beyond social platforms.
Impact and Industry Reputation
Within the digital media and lifestyle branding space, she is regarded as:
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A pioneer of early beauty blogging
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A credible executive in celebrity-backed media
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A strategist who balances creativity with analytics
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A leader who prioritises community and authenticity
Her career demonstrates how sustained relevance can be achieved through adaptability, integrity, and strategic clarity.
Conclusion
Sarah Howard represents a modern model of digital leadership—one that blends editorial credibility, commercial intelligence, and emotional honesty. From founding Beauty Banter to shaping Poosh and launching her own consulting practice, she has consistently influenced how lifestyle brands connect with audiences.
Her story is not just about proximity to celebrity, but about long-term commitment to craft, strategy, and meaningful communication. In an industry often driven by short-term trends, her career stands as an example of sustainable, values-driven success.
FAQs
Who is Sarah Howard?
Sarah Howard is an American content strategist, brand architect, writer, and entrepreneur best known for her role as the former Chief Content Officer of Poosh, the lifestyle and wellness brand founded by Kourtney Kardashian. She is also the founder and editor of Beauty Banter, a beauty and lifestyle platform she launched in 2006. With nearly two decades of experience in digital media, Sarah Howard has built a reputation for combining editorial storytelling with data-driven strategy across the beauty, wellness, and lifestyle industries.
What is Sarah Howard best known for?
Sarah Howard is best known as the former Chief Content Officer of Poosh, Kourtney Kardashian’s lifestyle and wellness brand. She is also widely recognised as the founder and editor of Beauty Banter, one of the earliest and most influential beauty blogs, launched in 2006. Her career spans content strategy, brand architecture, and digital media leadership across beauty, wellness, and lifestyle sectors.
What is Sarah Howard’s age?
Sarah Howard stated in a June 2019 personal essay that she was 39 years old at that time. Based on this, her estimated birth year is 1980, which means she is approximately 46 years old as of 2026. This information comes from her own writing rather than a public biography.
