Casyo Johnson: From Music Icon to Entrepreneurial Powerhouse
Casyo Valentine Johnson, best known by his stage name Krept, is a dynamic figure in both the entertainment and business worlds. Rising to prominence as one half of the acclaimed British rap duo Krept & Konan, he has since carved out an impressive reputation as a forward-thinking entrepreneur. Today, Casyo Johnson is celebrated not only for his lyrical talent but also for his achievements as co-founder of Nala’s Baby, a groundbreaking baby skincare brand. With honours such as the British Empire Medal, recognition in the Sunday Times 100, and strong influence as an investor, Johnson stands as an inspiring example of resilience, vision, and innovation.
The Early Life of Casyo Johnson
Childhood and Background
Born on 4 February 1990 in Gipsy Hill, South London, Casyo Johnson grew up in an environment where creativity and hustle went hand in hand. His upbringing exposed him to the challenges of urban life, but it also gave him a unique perspective that would later fuel his artistry and entrepreneurial spirit.
Path into Music
Johnson’s journey into music began in his teens when he teamed up with Konan (Karl Wilson). Together, they formed the duo Krept & Konan, quickly building a loyal following through mixtapes and freestyles. Their 2013 mixtape Young Kingz propelled them into the mainstream, followed by the success of their debut album The Long Way Home, which featured chart-topping singles and collaborations with global stars.
Musician to Entrepreneur
Building a Brand Beyond Music
While his music career cemented his place in British culture, Casyo Johnson recognised the importance of building something lasting outside the music industry. His natural flair for business and deep connection with his community guided him towards entrepreneurship.
The Birth of Nala’s Baby
The inspiration for Nala’s Baby came from a deeply personal place: fatherhood. After the birth of his daughter Nala in 2020, Johnson became increasingly concerned about the lack of safe and genuinely natural skincare products for babies. Teaming up with Nala’s mother, Sasha Ellese Gilbert, he embarked on a mission to create a range that was not only effective but also clean, inclusive, and affordable.
Nala’s Baby: Revolutionising Baby Skincare
What Makes It Unique
Nala’s Baby is the first 0-rated clean natural baby skin and hair care range to be stocked in major UK retailers. This “0 rating” refers to the Think Dirty app, which analyses cosmetic products for harmful ingredients. A zero rating signifies complete purity and safety, something rarely achieved in the baby care sector.
The products are:
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97–99% naturally derived
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Vegan and cruelty-free
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Dermatologically tested for sensitive skin
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Inclusive and suitable for all skin types
Launch and Expansion
The brand officially launched in June 2022 in partnership with Boots. The response was overwhelming, with many products selling out soon after release. Since then, Nala’s Baby has expanded into major retailers such as Tesco, Sainsbury’s, Morrisons, Next, and Debenhams, as well as online platforms like Amazon and Ocado.
Business Growth and Recognition
Within just a few years, Nala’s Baby achieved a valuation of around £17.5 million and generated millions in annual turnover. Its remarkable success placed the company at 10th position in the Sunday Times 100 fastest-growing businesses, boasting over 170% growth.
Awards and Honours
British Empire Medal
In October 2020, Casyo Johnson was awarded the British Empire Medal (BEM) by the Queen. This prestigious recognition was not only for his contributions to music but also for his commitment to community development and positive influence as a public figure.
Entrepreneurial Accolades
Beyond royal honours, Johnson’s success with Nala’s Baby has earned him widespread respect in the business community. The Sunday Times recognition reflects his ability to adapt and thrive in industries far beyond music.
Investment and Business Ventures
High-Profile Investors
Nala’s Baby has attracted backing from major figures in sports and entertainment, including footballers Marcus Rashford and Jadon Sancho, boxer Anthony Joshua, and supermodel Jourdan Dunn. The brand’s success story has become a testament to the power of collaboration and cultural influence in driving consumer trust.
Other Business Projects
Prior to Nala’s Baby, Casyo Johnson co-founded Crepes & Cones, a halal restaurant in Croydon. Although the venture eventually closed during the pandemic, it showcased his willingness to experiment with different industries. More recently, he has partnered with Konan once again to launch Saveways, a supermarket aimed at serving diverse communities with affordable essentials.
Casyo Johnson as a Role Model
Fatherhood and Inspiration
Johnson’s entrepreneurial journey is inseparable from his role as a father. His daughter Nala was the driving force behind the creation of his skincare brand, and he often speaks openly about the balance between being a parent and a business leader.
Community and Influence
Through his achievements, Casyo Johnson has become a source of inspiration for young people across the UK, particularly within urban communities. His message is clear: it is possible to rise from humble beginnings and create something meaningful that benefits both family and society.
The Future of Casyo Johnson
Looking ahead, Johnson has ambitious plans for expanding Nala’s Baby into international markets. With its strong ethical foundations and rapid growth, the brand is well positioned to become a household name not only in the UK but across the globe. Simultaneously, he continues to invest in new ventures while maintaining his presence in music, proving that his creativity knows no bounds.
Conclusion
Casyo Johnson’s story is one of transformation, resilience, and innovation. From his early days as a South London rapper to his current status as a respected entrepreneur, investor, and father, he exemplifies the modern multi-hyphenate leader. With the success of Nala’s Baby and continued recognition for his contributions, Johnson stands as a role model for aspiring artists, business leaders, and parents alike.
At just 35 years old, Casyo Johnson has already achieved milestones that span multiple industries. His legacy is not confined to music charts but is now deeply rooted in business growth, family values, and community empowerment. The future promises even greater accomplishments for this exceptional British entrepreneur.
