BEOM Unveils Its Latest Statement: Chic Ethnic Cord Sets for Modern Indian Women
Gurugram, India – Fashion startup BEOM continues to set the pace in India’s rapidly evolving style landscape with the introduction of its latest collection—ethnic cord sets for women. Seamlessly fusing traditional Indian elements with contemporary silhouettes, BEOM’s new line is poised to redefine ethnic wear for the modern woman.
Bridging Heritage and Modernity
The ethnic cord set is more than just a trend—it’s a statement of culture, comfort, and convenience. With Indian women increasingly looking for ensembles that are stylish yet rooted in tradition, BEOM has tapped into this evolving aesthetic by curating cord sets that feature heritage-inspired prints, earthy tones, and artisanal embroidery—perfect for festive occasions, family gatherings, or even a cultural day at work.
Designed to offer ease of movement and elegance in equal measure, these cord sets represent BEOM’s commitment to versatility. Whether paired with traditional juttis or modern block heels, these outfits effortlessly straddle the line between ethnic grace and modern sophistication.
In-House Excellence from Concept to Creation
BEOM’s success story remains anchored in its commitment to in-house craftsmanship. The Gurugram-based brand boasts a four-floor manufacturing facility where more than 80 skilled tailors work full-time. From sourcing rich fabrics to perfecting traditional hand-detailing, BEOM ensures each ethnic cord set undergoes meticulous quality checks.
By keeping production in-house, BEOM can rapidly respond to style trends while maintaining the authenticity and detailing that ethnic wear demands. This integrated approach has become the foundation of the brand’s ability to offer collections that are both high in quality and rich in cultural resonance.
Appealing to the Modern Indian Woman
BEOM has built its identity around understanding what today’s Indian woman truly wants: comfort without compromise, style without effort, and tradition without restriction. The ethnic cord set collection encapsulates these values through thoughtful design choices—from breathable fabrics suitable for Indian weather to silhouettes that flatter diverse body types.
While BEOM’s signature offerings include black, white, and summer cord sets, the brand’s foray into ethnic wear is a natural evolution of its promise to provide women with options that align with their lifestyle and values. Whether it’s a festive haldi function or a Diwali lunch with family, these ethnic co-ords are designed to impress.
Powered by Vision and Velocity
BEOM’s vertically integrated production model allows the brand to bring new collections to market faster than traditional labels. Coupled with a robust content and media team that manages everything from campaign shoots to e-commerce visuals, BEOM maintains complete creative control and brand consistency across all platforms.
Already active on major marketplaces like Myntra, Amazon, and Flipkart, the brand is steadily growing its direct-to-consumer reach through its official website, www.beom.in, where consumers can explore and shop the ethnic cord set collection with ease.
Guiding Leadership, Lasting Mission
Behind BEOM’s success is a strong leadership team focused on sustainable scaling and deep market insight. Rishabh Tiwari, the founder and marketing veteran with over 11 years of experience, leads BEOM’s vision with a strategic blend of innovation and brand building. Rahul Kumar continues to steer operations and B2B expansion, ensuring the company’s growth is both agile and rooted in purpose.
Final Word
BEOM’s ethnic cord sets offer a refreshing take on Indian wear for today’s style-savvy generation. With its dedication to quality, in-house manufacturing, and modern design sensibility, BEOM is not only setting trends—it’s setting a new standard for ethnic fashion in India.
About BEOM
BEOM is a women’s fashion startup headquartered in Gurugram, India, known for its high-quality cord sets. With trend-forward design and in-house manufacturing excellence, BEOM’s collections—ranging from black and white cord sets to ethnic and lounge wear—are quickly becoming a staple for style-conscious Indian women.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in
