Benji Naesen: From JavaScript Developer to Leading Cycling Content Creator and Analyst
Benji Naesen is a remarkable example of how passion, adaptability, and dedication can transform a career path. Once a passionate JavaScript developer, Benji has carved out a prominent place in the professional cycling world as a content creator, podcast host, and sports analyst. Based in Oxford, England, Benji Naesen’s journey into the pro cycling industry is a testament to the power of following one’s interests, even when it means switching fields entirely.
The Early Career: From Coding to Cycling
Before becoming a recognised name in the cycling community, Benji Naesen worked extensively in software development. His professional roots are deeply embedded in JavaScript and full-stack development. Benji’s tenure at Studio Hyperdrive, where he worked as a full-stack developer from 2018 to early 2022, provided him with a strong technical foundation. Prior to this, he served as an intern JavaScript developer, sharpening his programming skills.
While coding was a significant part of his life, Benji’s real passion lay elsewhere — in cycling. His love for the sport gradually took precedence, driven by a desire to combine his analytical skills with his enthusiasm for cycling. This marked the beginning of a new chapter in his career.
Benji Naesen Ltd: The Birth of a Cycling Content Creator
In September 2020, Benji officially launched Benji Naesen Ltd, marking his transition into self-employment as a content creator. This venture became the cornerstone of his work in the cycling world. Through this platform, Benji produces insightful and engaging content centred on professional cycling, including tactical analysis, race breakdowns, and personal reflections.
Benji Naesen Ltd has grown steadily, attracting a dedicated audience of cycling enthusiasts and professionals alike. His ability to communicate complex race strategies in a clear, approachable manner has earned him respect within the community. This success stems not only from his deep knowledge of the sport but also from his technical expertise and experience in digital content creation.
Hosting the Lanterne Rouge Cycling Podcast
Alongside his solo efforts, Benji is also a key figure in Lanterne Rouge Media S.L., where he serves as a freelance host for the Lanterne Rouge Cycling Podcast. Since September 2020, this podcast has become a vital source of analysis and commentary on the pro cycling scene.
The Lanterne Rouge Cycling Podcast is known for its in-depth discussion, nuanced perspectives, and accessible style. Benji’s role involves interviewing riders, dissecting race tactics, and sharing insider insights that appeal to both casual fans and seasoned followers of the sport. The podcast’s growing popularity is a testament to Benji’s skill in engaging listeners and providing valuable content.
Tactical Consultant Roles: Collaborations with Top Teams
Benji Naesen’s analytical prowess has led to freelance consulting roles with some of the most prestigious names in cycling. Notably, he worked as a race analyst and tactical consultant for Team Jumbo-Visma, also known as Team Visma l Lease a Bike, from February to November 2022. During this period, Benji contributed to the team’s strategic planning and race-day decisions, applying his deep understanding of race dynamics to help guide the team’s efforts.
Following his time with Team Jumbo-Visma, Benji also served as a tactical consultant for Lotto Dstny from February to April 2024. This role involved analysing competitors, developing race strategies, and advising team leadership on optimal tactics. His contributions have been valued for bringing a fresh, data-driven perspective to team management.
Social Media Management for the Santos Tour Down Under
In addition to his content creation and consulting, Benji Naesen has worked with the South Australian Tourism Commission as a freelance social media manager for the Santos Tour Down Under, a premier cycling event held annually in Australia. Although his involvement lasted for just one month in January 2024, this role showcased his versatility and ability to manage digital communications for large-scale sporting events.
Through this role, Benji helped amplify the reach of the Santos Tour Down Under, engaging fans through timely updates, behind-the-scenes content, and interactive posts. His experience in social media strategy combined with his cycling expertise made him an ideal candidate to support the event’s promotional efforts.
A Unique Blend of Skills: Tech Meets Cycling
What sets Benji Naesen apart is his unique combination of skills in both technology and cycling. His background in software development enables him to approach cycling analysis with precision and creativity. Whether developing content, analysing race tactics, or managing social media campaigns, Benji leverages his technical knowledge to enhance his work.
His content often incorporates data visualisations, detailed race simulations, and strategic breakdowns that appeal to an audience increasingly interested in the scientific and analytical aspects of cycling. This approach has positioned him as a forward-thinking voice in the cycling media landscape.
Impact and Recognition in the Cycling Community
Over the past five years, Benji Naesen has become a recognised and respected figure within the professional cycling community. Through his self-employment with Benji Naesen Ltd and his collaboration with Lanterne Rouge Media S.L., he has built a brand synonymous with quality analysis and passionate commentary.
His consulting work with Team Jumbo-Visma and Lotto Dstny has further elevated his profile, demonstrating that his insights are not only valued by fans but by professional teams themselves. Meanwhile, his involvement in social media management for high-profile events like the Santos Tour Down Under reflects his broad influence within the sport.
Looking Forward: Opportunities and Growth
Benji remains open to new challenges and short-term projects, reflecting his flexible and entrepreneurial approach to his career. His readiness to engage with diverse opportunities, from content creation to consultancy and social media management, makes him a versatile asset in the cycling industry.
As professional cycling continues to evolve, the demand for expert analysts and innovative content creators like Benji Naesen is likely to grow. His ability to bridge the gap between technology and sport ensures he is well-positioned to capitalise on this trend.
Conclusion
Benji Naesen’s journey from a JavaScript developer to a leading cycling content creator, podcast host, and tactical consultant highlights the power of following passion and adapting skills across industries. Through Benji Naesen Ltd and his roles with Lanterne Rouge Media S.L., Team Visma l Lease a Bike, Lotto Cycling Team, and the South Australian Tourism Commission, he has made a significant impact on the world of professional cycling.
His story inspires anyone looking to pivot careers or combine seemingly unrelated skills into a unique and successful path. With a growing influence in cycling media and strategy, Benji Naesen exemplifies the modern multi-disciplinary professional who embraces change and innovation to stay ahead.
