The Trailblazing Career of Aviva Taeidkashani: A Leader in Brand Communications
In the dynamic world of brand communications and talent partnerships, Aviva Taeidkashani has emerged as a distinguished leader. With her extensive experience in public relations, luxury branding, and strategic partnerships, Aviva has made significant contributions to the spirits industry, particularly at Bacardi, where she currently leads Brand PR & Influence for GREY GOOSE Vodka. This article explores her educational background, professional achievements, and current role, shedding light on why her career is a beacon of inspiration.
Educational Background of Aviva Taeidkashani
Bachelor’s Degree from Hunter College
Aviva Taeidkashani’s academic foundation was built at Hunter College, part of the City University of New York. This prestigious institution provided her with a platform to refine her skills and develop a nuanced understanding of communication, media, and public relations. Her time at Hunter College laid the groundwork for her future roles in brand and PR leadership.
Aviva Taeidkashani at Bacardi
Leading GREY GOOSE’s Brand PR & Influence
Currently, Aviva serves as the Brand PR & Influence Lead for GREY GOOSE Vodka at Bacardi, one of the world’s leading privately held spirits companies. Since August 2024, she has spearheaded campaigns that enhance brand visibility and align GREY GOOSE with luxury and lifestyle markets. Her efforts focus on:
- Influencer Partnerships: Building meaningful relationships with influencers who resonate with GREY GOOSE’s premium image.
- Strategic Campaigns: Designing campaigns that not only captivate audiences but also elevate the brand’s positioning in a competitive market.
- Event Management: Creating unforgettable experiences for consumers and industry professionals.
Previous Role as PR Consultant for GREY GOOSE Vodka
Before taking the lead role, Aviva worked as a PR Consultant for GREY GOOSE Vodka from November 2022 to August 2024. During this time, she:
- Played a pivotal role in crafting and executing public relations strategies.
- Collaborated with cross-functional teams to ensure seamless campaign execution.
- Strengthened GREY GOOSE’s reputation as a premium vodka brand through innovative media outreach.
Professional Achievements
Experience at LaFORCE
Aviva’s tenure at LaFORCE, a premier PR agency, showcased her ability to lead large-scale campaigns. As an Account Director, she managed national accounts for renowned wine and spirits brands, including:
- Aperol
- SVEDKA Vodka
- La Grande Dame by Veuve Clicquot
- Woodbridge Wines
Her responsibilities included:
- Overseeing PR, digital, and talent strategies for four national brands.
- Managing a $3.2MM annual PR programming budget.
- Leading teams to execute 360-degree strategies that garnered national visibility.
Contributions at Bullfrog + Baum
During her six-year tenure at Bullfrog + Baum, Aviva climbed the ranks, ultimately serving as an Account Supervisor. Her achievements included:
- Leading accounts for prestigious brands like Ketel One Vodka and Zacapa Rum.
- Designing 360-degree campaigns tailored to annual business goals.
- Managing an annual PR and marketing budget of $1.6MM.
Career Highlights
- Ketel One Botanical Launch: Aviva executed a $550K product launch, resulting in 435MM+ earned media impressions.
- Emmy Awards Partnership: Worked on a $228K campaign that generated 1.3B+ earned media impressions.
- Strategic Pitches: Secured coverage in national, regional, and local media outlets through compelling storytelling.
Skills and Expertise
Leadership and Team Management
Aviva excels in leading diverse teams, mentoring junior employees, and fostering collaborative environments. Her ability to manage large budgets and complex projects reflects her strong organizational skills.
Brand Storytelling
With a flair for crafting narratives that resonate, Aviva’s storytelling skills have been instrumental in shaping brand identities and creating emotional connections with audiences.
Public Relations Strategy
Aviva’s expertise in PR strategy is unparalleled. From media outreach to influencer partnerships, she ensures that every campaign delivers measurable results.
Bacardi: A Legacy of Excellence
As one of the largest privately held spirits companies in the world, Bacardi has a storied history dating back to 1862. The company’s portfolio includes iconic brands like:
- BACARDÍ Rum
- PATRÓN Tequila
- GREY GOOSE Vodka
- BOMBAY SAPPHIRE Gin
Aviva Taeidkashani’s contributions to Bacardi reinforce the company’s commitment to excellence and innovation in the spirits industry.
Personal Philosophy
Focus on Creativity and Results
Aviva believes in balancing creativity with tangible results. Her campaigns not only inspire but also deliver measurable outcomes, whether through media impressions, consumer engagement, or brand partnerships.
Passion for Mentorship
Beyond her professional achievements, Aviva is deeply committed to mentoring the next generation of PR professionals. She encourages aspiring leaders to embrace innovation and think outside the box.
Conclusion
Aviva Taeidkashani’s journey is a testament to the power of vision, hard work, and expertise in shaping successful brands. From her educational beginnings at Hunter College to her impactful leadership at Bacardi, Aviva’s career is a source of inspiration for professionals in brand communications and beyond. Her unwavering dedication to excellence continues to set her apart as a trailblazer in the industry.
