Andy Sellers: Building the Future of Go-To-Market Recruitment Across North America and the UK
In the evolving recruitment landscape, few have blended technology, market insight, and talent acquisition as effectively as Andy Sellers. As the co-founder of 3Search and 11 Investments, Sellers has carved a niche in go-to-market recruitment, helping tech-enabled companies—from innovative startups to industry giants—find the talent they need to scale. His background in marketing and digital recruitment and a strategic approach to business growth have made him a thought leader in the industry. Here’s how Andy Sellers is shaping the future of recruitment and redefining the go-to-market space for companies across North America and the UK.
The Journey of Andy Sellers: From Marketing Recruitment to Go-To-Market Visionary
Andy Sellers’ journey in recruitment began with Michael Page International, where he built. It led teams dedicated to finding marketing and digital talent for various sectors, including financial services, media, and publishing. During his time there, Sellers gained deep insights into the recruitment challenges and opportunities in marketing—a field that has only grown more dynamic and complex in the digital age.
At Michael Page, Sellers managed a team of consultants, developing a vast network of clients and candidates in retail banking, investment banking, corporate finance, and insurance. His successful placements spanned roles in marketing, PR, digital communications, business development, and more. Known for his expertise and client-oriented approach, Sellers quickly rose through the ranks, achieving awards for performance and joining the exclusive ‘millionaires club’ at Michael Page.
In 2014, Andy Sellers co-founded 3Search, driven by a desire to specialize in go-to-market roles and address the unique recruitment needs of tech-enabled companies. Following the success of 3Search in the UK, Sellers expanded the agency’s operations to North America, establishing an office in New York City. His vision was clear: to become a trusted partner in recruitment focused on delivering an unmatched experience for clients and candidates alike.
What is Go-To-Market Recruitment?
To fully appreciate Andy Sellers’ contribution to recruitment, it’s essential to understand the concept of go-to-market (GTM) recruitment. The go-to-market strategy encompasses every stage of a business’s introduction of a new product or service. It includes functions like sales, marketing, product management, customer success, and account management—roles critical to a company’s revenue generation and growth.
Sellers recognized that as tech-enabled companies grow and scale, they require specialized recruiters who understand the intricacies of these roles. At 3Search, he built a team of expert headhunters who are well-versed in go-to-market functions and can support companies at every growth stage, from startups to established enterprises.
3Search: A Specialist Recruitment Agency for Go-To-Market Roles
3Search has quickly emerged as a leading recruitment agency focused on go-to-market roles. With its headquarters in London and a strong presence in New York, 3Search partners with clients across North America and the UK, delivering a recruitment experience tailored to their needs. Here’s how 3Search, under Andy Sellers’ leadership, has set itself apart in the competitive world of recruitment.
A Client-Centered Approach
One of the defining elements of 3Search’s approach is its focus on building strong, long-term partnerships with clients. Sellers understand that recruitment is not just about filling a position—it’s about finding the right person to contribute to the company’s growth and success. His team at 3Search works closely with clients to understand their needs, culture, and long-term goals, enabling them to identify candidates who will be an excellent professional and cultural fit.
Deep Knowledge of Go-To-Market Roles
3Search’s specialization in go-to-market roles differentiates it from more general recruitment agencies. Andy Sellers and his team are experts in roles essential for a product or service to succeed in the market, including sales, presales, marketing, customer success, and account management. Their deep understanding of these roles enables them to quickly identify candidates with the right skills and experience, saving clients time and helping them build high-performing teams.
Expertise in Tech-Enabled Industries
With the rise of tech-enabled businesses across industries, the demand for go-to-market talent has skyrocketed. Sellers recognized this trend early on and positioned 3Search as a go-to agency for tech companies. From high-growth startups looking to disrupt their industries to established tech giants expanding their reach, 3Search’s clients rely on Sellers and his team to help them find the talent they need to stay competitive.
Expanding to North America: Bringing 3Search’s Expertise to New Markets
Following its success in the UK, 3Search expanded its operations to North America, establishing a headquarters in New York City. Sellers saw a growing demand for go-to-market recruitment services in the U.S. and believed that 3Search’s expertise would suit the market well. Since its expansion, the agency has supported tech-enabled clients nationwide, offering recruitment solutions tailored to their needs, whether they require in-office, hybrid, or fully remote talent.
Sellers’ commitment to a high-touch recruitment experience has resonated with clients in North America, who value 3Search’s specialized knowledge and client-centered approach. By focusing on go-to-market roles, 3Search has positioned itself as a trusted partner for companies looking to build strong teams in a highly competitive market.
11 Investments: Supporting the Next Generation of Recruiters
In addition to his work with 3Search, Andy Sellers is also the co-founder of 11 Investments, an investment firm dedicated to supporting recruitment startups. Recognizing the potential for innovation within the recruitment industry, Sellers and his co-founder established 11 Investments to provide funding, guidance, and resources to talented recruiters with promising business ideas.
Through 11 Investments, Sellers has extended his impact on the recruitment industry, fostering a new generation of entrepreneurs and helping them bring their ideas to life. As a recruitment agency leader and an investor, this dual role has allowed Sellers to remain at the forefront of the industry, constantly learning and adapting to new trends and challenges.
The Future of Recruitment: Andy Sellers’ Vision
Looking ahead, Andy Sellers sees a bright future for go-to-market recruitment. As technology continues to shape the business landscape, the need for specialized recruitment agencies like 3Search will only grow. Sellers believe that the future of recruitment lies in specialization and partnership, with agencies working closely with clients to provide tailored solutions that address their unique needs.
Sellers also anticipate a continued emphasis on remote and hybrid work, which has become a defining feature of the modern workplace. At 3Search, his team has adapted to this trend, developing the expertise to recruit for various work arrangements, from fully remote positions to hybrid roles that blend in-office and work-from-home schedules.
Final Thoughts: Andy Sellers’ Impact on the Recruitment Industry
Andy Sellers’ journey from a consultant at Michael Page to the co-founder of two successful companies has been marked by a commitment to innovation, client service, and industry expertise. Through 3Search, Sellers has redefined what it means to specialize in go-to-market recruitment, providing clients with a unique blend of industry knowledge and a client-first approach. His work with 11 Investments has allowed him to give back to the recruitment community, supporting new startups and helping to shape the industry’s future.
As businesses across North America and the UK continue seeking specialized recruitment solutions, Andy Sellers stands ready to meet their needs, armed with a vision for the future of recruitment and a proven track record of success.
