Sirayah Shiraz: The Egyptian-Jamaican Trailblazer Redefining Sports Broadcasting in the UK
In the dynamic world of modern sports journalism, few names shine as brightly as Sirayah Shiraz. A multi-award-winning sports broadcaster, presenter, and reporter, Sirayah has swiftly become one of the most recognisable and respected voices in UK sports media. Her Egyptian-Jamaican heritage, compelling storytelling, and commitment to diversity have made her not only a prominent broadcaster but also a powerful advocate for inclusion and representation in sports.
Known online as @SirayahShiraz, she has captured the attention of thousands across Twitter (X), Instagram, and TikTok, where she blends professional insight with cultural depth. With over 100,000 followers across platforms, she brings audiences closer to football, Formula 1, basketball, and tennis through her unique perspective and infectious enthusiasm.
Early Life and Origin
Sirayah Shiraz’s journey is deeply rooted in her Egyptian-Jamaican origin, a combination that beautifully reflects her multicultural identity. Born to parents of Egyptian and Jamaican descent, she has often described her heritage as an integral part of her worldview—bridging cultures and fostering inclusivity in every space she enters.
Although her exact year of birth remains private, Sirayah celebrates her birthday on 31 January. She currently resides in London, United Kingdom, where she has built an impressive career in sports broadcasting and media production.
Educational Background: Building Foundations for a Media Career
Sirayah Shiraz’s success stems from both talent and training. She studied Journalism at News Associates, one of the UK’s leading NCTJ-accredited journalism schools. This rigorous training equipped her with core skills in news reporting, content writing, and multimedia storytelling—skills she would later apply across some of the world’s largest sports networks.
Before entering journalism full-time, she also earned a Chartered Banker Certificate in Banking and Financial Support Services from BPP University. This unique combination of business and communication education gave her a rare perspective: an analytical mind with a creative voice.
Her secondary education took place at Enfield County School, where she completed GCSEs in subjects including English, Maths, Science, French, Drama, and Music—an early sign of her versatility and passion for both the arts and analysis.
Professional Journey: From Banking to Broadcasting
Early Career in Business and Diversity
Before making her mark in sports media, Sirayah Shiraz began her career in the financial sector. She worked within NatWest Group as a Diversity & Inclusion Lead and performance manager at NatWest SkillBank, where she played a pivotal role in developing business projects and inclusion initiatives. Her leadership at NatWest earned her the Diversity & Inclusion Champion Award (2020)—a recognition that reflected her dedication to fairness, representation, and empowerment within corporate environments.
Her earlier roles included positions at Esme Loans, where she supported operations and product development, and Portico, where she served as a People and Culture Manager, refining her organisational, communication, and customer-focused skills. She also worked with Hamleys of London and Arsenal F.C., experiences that built her early exposure to brand storytelling and the world of sport.
Transition into Sports Media
Sirayah’s transition into broadcasting was not accidental—it was the culmination of her passion for sport, storytelling, and representation. She founded The Shiraz Segment, a self-produced show that highlights the “beauty of conversation” through engaging discussions about sport, society, and culture. The platform allowed her to showcase her ability to host, produce, and direct meaningful content while staying authentic to her identity.
Her charisma soon attracted attention from major networks, propelling her into the national spotlight as a presenter and reporter for DAZN, IMG Media, Premier League Productions, and Chelsea Football Club.
Career Highlights: A Voice Across Global Sports
DAZN – Presenter and Broadcaster
Since January 2024, Sirayah has been working with DAZN as a Presenter and Reporter. Her role includes matchday reporting, live event hosting, and social content production. She connects directly with fans, offering them behind-the-scenes access and authentic narratives that elevate the matchday experience.
IMG Media – Premier League Productions Reporter
Joining IMG Media in August 2023, Sirayah became a freelance reporter for Premier League Productions, covering football’s biggest stage. She interviews players, attends press conferences, and provides pitch-side coverage—blending professionalism with relatability, a balance that sets her apart in football media.
Chelsea Football Club – Presenter
Working with Chelsea FC since February 2023, Sirayah serves as a freelance presenter for the club’s global digital channels. She has conducted high-profile interviews at key events, including the Premier League’s first pitch-side Iftar, a historic moment celebrating diversity and inclusion in English football.
The Shiraz Segment – Host & Producer
Launched in 2022, The Shiraz Segment reflects Sirayah’s entrepreneurial spirit. The show features industry guests and friends, exploring the intersections of sport, society, and style. It showcases her range as both a host and a producer, highlighting her ability to combine entertainment with insight.
Social Media Influence and Global Reach
In an era where visibility is vital, Sirayah Shiraz stands as a leading digital personality. With over 44,000 Instagram followers, 76,000 Twitter followers, and a growing TikTok audience, she has built a loyal community that trusts her expertise and admires her authenticity.
Her online persona is energetic yet grounded, balancing professionalism with personality. Whether she’s delivering post-match insights, discussing F1 strategies, or breaking down tennis highlights, her content feels both informative and personal—an approach that has made her a go-to broadcaster for Gen Z and millennial audiences.
Her tagline, “In pursuit of greatness,” perfectly encapsulates her drive to continually evolve and inspire others.
Honours, Awards, and Recognition
Sirayah’s impact extends beyond the camera. She is a recipient of the Diversity & Inclusion Champion Award (2020), recognising her work with NatWest Group in promoting representation and equality.
In addition to formal awards, she is frequently featured in diversity-focused media outlets such as Her Network, celebrating her as one of the most influential women shaping the future of sports broadcasting. Her advocacy includes partnerships with The Prince’s Trust and NatWest Group, creating opportunities for multicultural youth to gain access to the sports industry.
Advocacy and Mission
For Sirayah Shiraz, representation is not a slogan—it is a mission. As a Black Arab woman in sports media, she uses her platform to break stereotypes and champion equality. She has often spoken about the importance of making uncomfortable topics comfortable, ensuring that diversity discussions are approached with honesty and empathy.
Her influence extends beyond her roles on screen; she serves as a mentor and role model for aspiring journalists and broadcasters from under-represented backgrounds. Through her visibility, she embodies what inclusivity truly means: opportunity, authenticity, and voice.
Skills and Expertise
Across her multifaceted career, Sirayah Shiraz has developed an impressive array of skills:
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Broadcast Presentation and Hosting
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Interviewing and Live Reporting
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Content Marketing and Production
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Public Speaking and Event Moderation
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Web Content Writing and Show Production
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Diversity and Inclusion Leadership
Her ability to transition smoothly from studio discussions to live-event coverage demonstrates her professionalism and adaptability—traits essential to the fast-paced world of global sports media.
Personal Brand: A Modern Broadcaster
Sirayah Shiraz’s brand is modern, authentic, and socially conscious. She represents a new generation of sports broadcasters who combine journalism, entertainment, and activism. Her Egyptian-Jamaican roots, London upbringing, and commitment to intersectional inclusion have made her a relatable yet pioneering figure.
Her professionalism and personality have led her to collaborations with world-renowned brands such as DAZN, Disney+UK, Premier League, ESPN UK, and Ligue 1, making her a truly international voice in sports storytelling.
Conclusion: In Pursuit of Greatness
From her early days in business management to becoming a multi-award-winning broadcaster, Sirayah Shiraz has proven that hard work, authenticity, and cultural pride can break barriers in even the most competitive industries.
Her story embodies the evolution of sports media—diverse, inclusive, and global. Whether she’s reporting pitch-side, producing digital content, or mentoring young journalists, Sirayah Shiraz continues to inspire a generation that values not just the game, but the humanity behind it.
Her journey is far from over—but one thing is certain: Sirayah Shiraz is in pursuit of greatness, and the world is watching.
FAQs
1. Who is Sirayah Shiraz?
Sirayah Shiraz is an Egyptian-Jamaican sports broadcaster and presenter known for her work with DAZN, Premier League Productions, and Chelsea FC. She’s recognised for her vibrant personality and commitment to diversity in sports media.
2. What sports does Sirayah Shiraz cover?
She covers a wide range of sports, including football, Formula 1, tennis, and basketball. Her versatility has made her a familiar face across several major broadcasting platforms.
3. Where is Sirayah Shiraz based?
Sirayah Shiraz is based in London, United Kingdom, where she works as a freelance presenter and reporter for top sports networks.
4. What is her background and education?
She has Egyptian and Jamaican roots and studied Journalism at News Associates. She also holds a Chartered Banker Certificate from BPP University.
5. What makes Sirayah Shiraz influential?
With over 100,000 social media followers, Sirayah uses her platform to promote diversity, inclusion, and youth empowerment in sports broadcasting.
