Sasha Wiggins: The Visionary Leader Driving Barclays Private Bank and Wealth Management
In the ever-evolving landscape of global banking and financial services, Sasha Wiggins has emerged as one of the most influential and visionary leaders of the modern era. Known for her strategic foresight, leadership acumen, and dedication to advancing private banking and wealth management, Sasha has spent over two decades shaping the future of Barclays and strengthening its position as a leader in financial services.
Her journey from a private banker to the Chief Executive Officer of Barclays Private Bank and Wealth Management demonstrates her resilience, expertise, and unwavering commitment to clients, colleagues, and the broader financial industry. This article delves deep into her career, leadership philosophy, personal contributions, and the qualities that make Sasha Wiggins a role model in UK banking.
Early Career and Foundation in Finance
Sasha Wiggins’ Early Steps in Investment
Sasha Wiggins began her career in finance with Teather & Greenwood, where she worked as an investment manager. Her experience in this role provided her with a strong foundation in understanding client portfolios, market dynamics, and the intricacies of investment management. The skills she acquired in these formative years proved invaluable as she transitioned into a more prominent role at Barclays.
Joining Barclays Private Bank
In 2002, Sasha Wiggins joined Barclays Private Bank, marking the beginning of a remarkable journey that would span more than twenty years. Starting as a private banker and team leader, she honed her expertise in client relationship management, strategic financial planning, and wealth structuring. Over nearly a decade, she gained an in-depth understanding of the unique needs of high-net-worth individuals and international clients.
Rise Through the Ranks at Barclays
Leadership in Wealth and Investment Management
Between 2011 and 2015, Sasha held the role of Head of Propositions at Barclays Wealth and Investment Management. Here, she played a critical role in designing innovative solutions for clients and strengthening the bank’s reputation in wealth management. Her focus on building customer-centric offerings showcased her ability to align financial products with client aspirations.
CEO of Barclays Bank Ireland
In 2015, Sasha Wiggins took on the position of Chief Executive Officer of Barclays Bank Ireland, a role that tested her leadership during a period of regulatory transformation and business expansion. Under her stewardship, the Irish division of Barclays navigated complex challenges while maintaining growth and stability. This achievement cemented her reputation as a capable leader who could manage both risk and opportunity on an international scale.
Expanding Responsibility within Barclays Group
By 2017, Sasha had transitioned into broader leadership roles within Barclays, becoming Managing Director – Head of East and South East Region for Corporate Banking. Her appointment highlighted her versatility and ability to manage diverse financial divisions.
In 2018, she was appointed Group Chief of Staff, a role that brought her closer to Barclays’ global strategy and executive decision-making. This position required balancing internal coordination with the broader vision of the organisation.
Group Head of Public Policy and Corporate Responsibility
Championing Sustainability and Responsibility
From 2020 to 2024, Sasha served as Group Head of Public Policy and Corporate Responsibility. In this capacity, she oversaw Barclays’ engagement with governments, regulators, and communities. Her tenure underscored her commitment to responsible banking and corporate governance.
Sasha Wiggins was instrumental in promoting policies that encouraged sustainable finance, diversity in leadership, and socially responsible investment. Her work bridged the gap between corporate interests and societal expectations, reinforcing Barclays’ role as a trusted institution.
CEO of Barclays Private Bank and Wealth Management
Appointment in 2024
In February 2024, Sasha Wiggins was appointed as the Chief Executive Officer of Barclays Private Bank and Wealth Management. This marked the pinnacle of her long association with Barclays, bringing her career full circle back to the division where she began.
Responsibilities as CEO
As CEO, Sasha leads both UK and international operations of Barclays Private Bank and Wealth Management. Her responsibilities include:
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Driving growth in digital investing solutions.
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Expanding global private banking services.
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Strengthening relationships with ultra-high-net-worth and high-net-worth clients.
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Enhancing Barclays’ reputation in wealth management across Europe, Asia, and beyond.
Her leadership approach blends traditional financial expertise with innovation, ensuring Barclays remains competitive in a rapidly digitising financial landscape.
Professional Accreditations and Recognitions
Fellow of the Chartered Institute of Securities & Investment
Sasha Wiggins is a Fellow of the Chartered Institute of Securities & Investment, an accolade that reflects her professionalism, technical knowledge, and contribution to the financial industry.
Industry Influence and External Appointments
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She was appointed Chair of the UK Retail Investment Campaign in 2025, a government-backed initiative designed to encourage broader participation in investment across the UK.
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She also joined the Board of the Investment Association in 2025, reinforcing her influence in shaping the direction of the UK investment sector.
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Sasha serves as Vice Chair of the Royal Marsden Cancer Charity’s Corporate Partnerships Board, reflecting her commitment to healthcare causes.
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Additionally, she is a Trustee at Grief Encounter, a national charity supporting bereaved children and young people.
Sasha Wiggins’ Leadership Style
Focus on People and Partnerships
Sasha Wiggins is widely admired for her people-centred leadership. Her ability to nurture talent, empower teams, and build partnerships has been a hallmark of her career.
Driving Innovation in Private Banking
In an era where digital transformation is reshaping financial services, Sasha has prioritised digital innovation, ensuring that Barclays clients enjoy seamless, secure, and future-ready banking solutions.
Advocacy for Diversity and Inclusion
Throughout her career, Sasha has championed diversity and inclusion. As one of the most senior female executives in UK banking, she serves as an inspiration for aspiring women leaders in finance.
Personal Life of Sasha Wiggins
Balancing Career and Family
Behind her impressive career, Sasha Wiggins is also a mother. She is known to have two children, balancing her responsibilities as a parent with her demanding professional role.
Privacy and Professionalism
While she is a public figure in the finance industry, Sasha maintains a discreet personal life. Public records confirm her year of birth as 1974, making her 51 years old in 2025. Her net worth has been estimated at approximately USD 1 million, primarily through shareholdings and executive compensation. However, her true wealth lies in the influence she exerts on global banking and the legacy she continues to build.
Legacy and Future Outlook
Influence on UK Finance
Sasha Wiggins’ career is emblematic of a leader who rose steadily through dedication, vision, and performance. Her influence extends beyond Barclays, shaping the UK financial ecosystem and inspiring a new generation of banking leaders.
The Road Ahead
As CEO of Barclays Private Bank and Wealth Management, Sasha continues to lead the organisation towards new opportunities in digital wealth solutions, sustainable finance, and global private banking expansion. Her focus on responsibility, client trust, and innovation will likely define her legacy in the years to come.
Conclusion
Sasha Wiggins is not just a senior executive at Barclays; she is a symbol of progress in UK finance. From her early career as an investment manager to her current role as CEO, Sasha has exemplified resilience, adaptability, and leadership. Her work in policy, responsibility, and wealth management demonstrates her ability to balance corporate growth with societal good.
With her experience, values, and vision, Sasha Wiggins continues to stand as one of the most remarkable leaders in the world of banking. Her story is an inspiration to professionals across industries, proving that commitment, innovation, and integrity can take one to the highest levels of success.
