Outernet London: The UK’s Premier Immersive Entertainment District
Outernet London has rapidly established itself as one of the most exciting and dynamic cultural destinations in the heart of London’s West End. Launched in 2022, this mixed-use development merges arts, culture, music, and cutting-edge technology to create an unparalleled immersive entertainment experience. Renowned for its massive 360-degree 8K LED screens and vibrant live venues, Outernet London draws millions of visitors annually, securing its place as the UK’s most visited attraction in 2023.
This article delves into the fascinating story behind Outernet London — exploring its origins, specialties, offerings, and what makes it a must-visit destination for locals and tourists alike.
What is Outernet London?
Outernet London is a pioneering entertainment district that fuses immersive digital technology with live performances, cultural programming, and community spaces. Situated on Charing Cross Road in Central London (postcode WC2H 8LH), it was officially opened to the public in 2022 by Consolidated Developments.
At the core of Outernet London lies The Now Building, a striking four-storey venue wrapped entirely in the world’s largest 360-degree LED display system, offering 8K resolution visuals that envelop visitors in a fully immersive environment. Complemented by music venues, bars, restaurants, and interactive installations, Outernet London creates a sensory experience unmatched anywhere else in Europe.
Founding and Headquarters
Outernet London was founded in 2015 with a visionary mission to revolutionise urban entertainment through digital innovation and cultural curation. The company behind the district operates with headquarters located at:
Outernet Corporate HQ
26 Soho Square, London, England W1D 4NU, United Kingdom
The flagship district itself is located at:
Outernet London
Charing Cross Road, London, WC2H 0LA, United Kingdom
With a staff count between 201-500 employees, Outernet London represents a significant investment in the future of entertainment, blending technology, advertising, and live events in a uniquely interactive setting.
Specialties and Offerings
Outernet London is much more than just an impressive digital façade. It serves as a multifaceted cultural hub combining the following elements:
1. Immersive Visual Experience
The centrepiece, The Now Building, features 8K resolution, floor-to-ceiling LED screens that wrap around visitors on all four sides, including the ceiling and floor. This allows for:
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360-degree video art installations by globally renowned artists
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Real-time content updates, including live news, cultural events, and advertising
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Interactive augmented reality (AR) experiences accessed via smartphones and the Outernet app
2. Live Music Venues
The district boasts multiple venues catering to a variety of live music experiences:
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HERE at Outernet: An underground venue accommodating up to 2,000 people, hosting international artists, DJ sets, and live performances.
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The Lower Third: A more intimate 250-capacity space dedicated to emerging and local artists, continuing the legacy of London’s iconic 12 Bar Club.
These venues provide a dynamic programme that ranges from headline acts to grassroots music scenes, enriching London’s cultural tapestry.
3. Bars and Restaurants
Outernet London’s social spaces include trendy bars and restaurants that complement the entertainment with quality food and drink options. These venues serve as meeting points for visitors and locals, enhancing the district’s appeal as a nightlife hotspot.
4. Advertising and Content
As an advertising services company, Outernet London offers brands and creators a high-impact platform for engaging audiences through its unrivalled digital screens and immersive installations. The district’s rotating carousel of content brings together broadcasters, video artists, advertisers, and live event producers to deliver fresh experiences daily.
5. Community and Culture
Outernet London is committed to supporting local creative industries. The district includes:
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Denmark Street revitalisation: The historic “Tin Pan Alley” of London, featuring music shops, busking spots, and a pro bono recording studio run in partnership with the British Phonographic Industry (BPI).
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Cultural programming: Regular exhibitions, workshops, and interactive events that engage local communities and visitors alike.
Visitor Experience and Popularity
Outernet London has quickly become a cultural landmark and tourist magnet. With over 6 million annual visitors recorded in its flagship Now Building alone, it outpaces even the British Museum in footfall. Its claim as the UK’s most visited attraction in 2023 underlines its mass appeal.
Visitors can explore a constantly changing programme of immersive exhibitions, live concerts, art installations, and social spaces, all free to attend. The district is conveniently located adjacent to Tottenham Court Road Underground Station, making it easily accessible.
Opening hours generally run from 10:00 AM until late, accommodating a diverse range of activities throughout the day and night.
How to Engage with Outernet London
Online Presence and App
Outernet London provides a comprehensive digital experience via its official website and mobile app, offering:
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Event schedules and booking information
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Augmented reality features to enhance on-site experiences
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Interactive maps and guides
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Exclusive content and promotional offers
Visit the official site here: https://www.outernet.com
Contact Information
For inquiries, bookings, or advertising opportunities, Outernet London can be contacted by phone:
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Phone: +44 20 3656 1100
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Alternate phone: 020 7494 0494
They are responsive to both consumer and business queries, reflecting their role as both an entertainment venue and advertising service provider.
Future Developments
Outernet’s ambition extends beyond London, with plans to establish connected entertainment districts in other international cities. These future sites will adopt the successful model pioneered in London, blending immersive technology, live culture, and commercial innovation.
This vision highlights Outernet’s role as a leader in transforming how urban spaces engage and entertain residents and visitors in the digital age.
Conclusion
Outernet London represents a new era of urban entertainment where technology, culture, and community converge. Since its launch in 2022, it has become a vital destination in London’s vibrant West End, attracting millions of visitors with its extraordinary immersive experiences, live music venues, and cultural programming.
Whether you are a tourist eager to explore cutting-edge digital art, a music lover seeking live performances, or a brand looking to make an impact, Outernet London offers something truly unique. Its blend of world-class technology and cultural engagement promises to shape the future of entertainment districts worldwide.
