Martin Maynard: A Visionary Leader in Media and Publishing

In the evolving landscape of media and publishing, Martin Maynard stands out as a transformative figure. As the Founder and CEO of Spread the Word Media, Maynard has carved a unique path, blending innovation, strategy, and passion to reshape the industry. With over two decades of experience, he has become a respected thought leader, strategist, and advocate for authentic engagement in print, online, and digital media.

Early Career and Foundations

Martin Maynard’s journey in the media and publishing sectors began with foundational roles that honed his expertise in sales, marketing, and business development. One of his pivotal roles was at Wiley-Blackwell, where he served as the Circulation & Business Development Manager. Here, Maynard developed a keen understanding of operational management and market dynamics. His tenure at Shield Medicare Limited as Operations Manager further solidified his business acumen, preparing him for future leadership roles.

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Establishing Spread the Word Media

In December 2015, Martin Maynard founded Spread the Word Media (StWM), a full-service sales and marketing agency based in Hampshire, UK. StWM serves a global client base, offering tailored solutions for businesses across publishing, media, and marketing. Under Maynard’s leadership, the agency has expanded significantly, marked by milestones such as moving to larger offices and unveiling a rebranded logo on its fifth anniversary in 2020. This growth reflects Maynard’s dedication to professionalism, creativity, trust, and achievement.

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Key Roles and Contributions

Beyond his leadership at Spread the Word Media, Martin Maynard holds influential positions in other organizations. As Sales Director at InPublishing since November 2012, he has been instrumental in supporting the UK’s newspaper, magazine, and online publishing community through various initiatives. Additionally, Maynard’s roles as Publisher at Today’s Pharmacist and Today’s GP highlight his commitment to healthcare publishing, a sector where his expertise in combining content and sales strategies has had a lasting impact.

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Thought Leadership and Writing

Martin Maynard is not just a leader but also an influential voice in the industry. His articles and insights, published in InPublishing magazine, have been widely recognized for their relevance and practical advice. Some of his notable works include:

• “Media Sales: Search for the ‘Why’” (2021) – Emphasizing the importance of understanding purpose in media sales.
• “Media: 5 Post-Pandemic Sales Tips” (2021) – Offering actionable strategies for navigating sales challenges after COVID-19.
• “Is Your Media Pack Fit for Purpose?” (2020) – Providing insights into creating effective sales tools.

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Maynard’s ability to communicate complex ideas in an accessible way has made him a sought-after speaker, expert, and panelist at industry events. His contributions extend to podcasts, such as “It’s OK to Sell in a Crisis,” where he shared perspectives on sales techniques during challenging times.

Passion for Social Media and Digital Innovation

Martin Maynard’s passion for social media and digital engagement is evident in his work and personal philosophy. He actively encourages authenticity in content creation and embraces new technologies to enhance audience engagement. Maynard’s approach to social media challenges traditional notions of perfection, advocating for genuine, relatable content that resonates with audiences.

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His leadership at Spread the Word Digital underscores his commitment to leveraging digital tools for business growth, emphasizing strategies that help clients flourish both online and offline.

Commitment to Community and Collaboration

Maynard’s professional ethos is deeply rooted in collaboration and community building. He believes in fostering long-term partnerships and trusted connections that drive mutual success. Through his #ContentCountdownToChristmas initiative, he has shared valuable insights and celebrated the importance of teamwork and innovation within the media and publishing sectors.

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Looking Ahead

As a principle thought leader, Martin Maynard continues to shape the future of media and publishing. His dedication to exploring new frontiers in print, online, and digital platforms ensures that his influence remains both relevant and impactful. By championing authenticity, innovation, and collaboration, Maynard exemplifies what it means to lead in an ever-changing industry.