Viki Tahmasebi: The Visionary CEO Driving THG’s Global Communications Strategy
Who Is Viki Tahmasebi?
Viki Tahmasebi is a highly accomplished British communications executive, best known as the CEO, Group Communications & Portfolio at THG (The Hut Group) — one of the UK’s most prominent global e-commerce and technology businesses. Based in Greater Manchester, England, Viki’s career represents over 18 years of continuous growth through the public relations, media, and corporate communication sectors. With a background in English Literature and an early passion for storytelling and brand engagement, she has evolved into one of the most influential female leaders in digital commerce and strategic communications in the United Kingdom.
Early Life and Education
Viki Tahmasebi was born in November 1982 in the United Kingdom. Her educational journey began at Stockport Grammar School, where she studied from 1994 to 2001. These formative years provided her with a strong foundation in communication, creativity, and analytical thinking — skills that would later define her success in public relations and leadership.
After completing her secondary education, she attended the University of Newcastle-upon-Tyne, earning a Bachelor of Arts (BA) degree in English Literature between 2001 and 2004. Her studies honed her writing ability, critical thinking, and understanding of narrative — all crucial elements in shaping her later career in media and corporate storytelling.
Professional Journey and Career Development
Early Career Foundations in PR
Viki Tahmasebi’s professional journey began shortly after graduation in the mid-2000s. Her first role was as a Junior PR Account Executive at Mere PR in Hale, Cheshire (2006 – 2007). This role offered her valuable insight into media relations and brand representation. She then progressed to Weber Shandwick, one of the world’s leading public-relations agencies, serving as a PR Account Executive from 2007 to 2008.
In this high-pressure environment, she refined her expertise in crafting campaigns for consumer brands and learned the importance of reputation management — a skill that would later underpin her leadership at global scale.
Expanding Expertise and Building Industry Credibility
From 2008 to 2009, she served as a PR Account Manager at Findel Education, leading communications for a major educational supplier. In 2010, she joined Zeus Public Relations, managing clients across lifestyle, hospitality, and retail industries. Her ability to blend creativity with measurable business outcomes helped her establish a reputation for dependable, high-impact campaign management.
By 2011, she had transitioned to beautyk Cosmetics as PR and Marketing Manager, where she successfully bridged product marketing with PR strategy. This dual focus gave her a comprehensive understanding of brand storytelling from both a creative and a commercial standpoint.
Her next role, from 2012 to 2013, saw her working with Brazen PR and as a freelance consultant, providing strategic communications for various consumer brands. She continued to develop her portfolio by joining JAMpr Ltd (2013 – 2014) as a PR Account Manager, and later Label PR (2014 – 2016) as a Senior Account Manager. At Label PR, she oversaw beauty and fashion clients, strengthening her ties with luxury and lifestyle sectors.
Rise at THG (The Hut Group)
Joining THG and Leading the Prestige Division
In April 2016, Viki Tahmasebi joined THG (The Hut Group) as Head of PR for the Prestige Division. This marked a significant turning point in her career. THG, known for its wide portfolio of direct-to-consumer brands including Lookfantastic, ESPA, and Myprotein, provided her with a global platform to innovate and lead.
Her early work focused on building visibility for THG’s premium beauty brands, driving storytelling that aligned with digital transformation and customer-centric growth. Under her leadership, THG Beauty’s profile expanded globally, connecting digital marketing with brand identity in new and engaging ways.
Advancing to Group Communications Leadership
By April 2017, she had been promoted to Group Communications Director, taking responsibility for the company’s overarching corporate communication strategy. Her work included investor relations messaging, internal culture communication, press relations, and crisis management. She became the voice that bridged THG’s internal innovation with its external reputation.
In May 2019, Viki Tahmasebi was appointed CEO, Group Communications & Portfolio — a title that reflects her leadership not only of communication but of brand governance across THG’s entire portfolio. Overseeing both corporate and consumer messaging, she has ensured consistent alignment between brand value, customer experience, and THG’s global growth strategy.
Leadership Philosophy and Vision
Viki Tahmasebi’s leadership approach is defined by authenticity, collaboration, and innovation. She champions a people-first communication strategy, ensuring that every brand message reflects THG’s values of creativity, inclusivity, and digital empowerment.
Her vision for THG’s communications division is to maintain a seamless connection between corporate transparency and consumer engagement. In a digital era dominated by online perception, she has positioned THG as a brand that listens to its customers, empowers its employees, and communicates with integrity.
She is also recognised for promoting women in leadership within the e-commerce and communications industries. Her success story continues to inspire many aspiring female professionals to pursue executive roles in sectors traditionally led by men.
Personal Life and Background
While Viki Tahmasebi maintains a private personal life, public records indicate that she was born in November 1982, making her 42 years old as of 2025. She is based in Greater Manchester, United Kingdom, where THG’s global headquarters are located.
There is no publicly confirmed information about her marital status or husband, as she has chosen to keep her private life separate from her professional persona. This discretion reflects her professionalism and focus on her corporate achievements rather than personal publicity.
Impact and Legacy at THG
Under Viki Tahmasebi’s leadership, THG’s communications and brand portfolio functions have undergone remarkable transformation. Her efforts have played a pivotal role in positioning THG as a leader in technology-driven commerce, enabling the company to compete globally in beauty, wellness, and nutrition markets.
She has also been instrumental in shaping THG’s corporate reputation through award-winning campaigns and transparent stakeholder engagement. Her combination of strategic insight and creative storytelling continues to strengthen THG’s global image.
Beyond her immediate corporate responsibilities, Viki represents a new generation of UK business leaders — one who understands that communication is not just about words, but about building trust, vision, and long-term relationships between brands and society.
Conclusion: Viki Tahmasebi’s Continuing Influence
Viki Tahmasebi’s career is a testament to perseverance, innovation, and leadership in the modern communications landscape. From her beginnings in regional PR agencies to her current position as CEO of Group Communications and Portfolio at THG, her journey demonstrates how strong communication can redefine corporate identity and drive business success.
Her story is not just about climbing the corporate ladder but about transforming industries through strategic insight and creative integrity. In a rapidly evolving digital world, Viki Tahmasebi stands out as a role model for aspiring leaders, especially women aiming to make their mark in global communications and brand management.
FAQs
1. Who is Viki Tahmasebi?
Viki Tahmasebi is the CEO, Group Communications & Portfolio at THG (The Hut Group), a global e-commerce and technology company headquartered in Manchester, United Kingdom.
2. How old is Viki Tahmasebi?
Viki Tahmasebi was born in November 1982, making her 42 years old as of 2025.
3. What is Viki Tahmasebi’s educational background?
She earned a Bachelor of Arts in English Literature from the University of Newcastle-upon-Tyne and previously studied at Stockport Grammar School.
4. What is her professional experience before joining THG?
Before THG, she worked in several leading PR and communications agencies including Weber Shandwick, Label PR, JAM PR, and Zeus Public Relations, managing beauty, lifestyle, and retail brands.
5. Is Viki Tahmasebi married?
There is no publicly available information regarding her husband or marital status; she maintains a private personal life focused on her professional achievements.
