Rowan Puri: The Visionary Music Supervisor Behind Iconic Campaigns
Rowan Puri is a dynamic and experienced music supervisor, currently working with TBWA\Media Arts Lab, the bespoke global agency dedicated exclusively to Apple. With over eight years of experience at the intersection of music, licensing, technology, artist relations, and brand partnerships, Rowan has become a leading figure in crafting innovative and culturally resonant music collaborations for advertising campaigns. Her passion lies in bridging the gap between brands, artists, and creators to create impactful, mutually beneficial partnerships.
Rowan Puri’s Career Journey
Early Beginnings in Music and Marketing
Rowan’s career began with internships and hands-on roles in music and marketing. While studying International Affairs and International Business at The George Washington University, she hosted a radio show on WRGW District Radio, where she featured local artists and concerts, honing her skills in interviewing, reporting, and broadcasting.
Her early professional roles include:
- Marketing Intern at U Street Music Hall: Here, she collaborated with booking managers to promote shows and assisted with social media campaigns, learning the intricacies of live music promotion.
- Internships at Spirit Music Group and VICE Media: These roles deepened her understanding of music licensing, publishing, and the mechanics of negotiating contracts and licensing agreements.
Gaining Industry Expertise
Rowan transitioned into more prominent roles, further sharpening her expertise in music supervision and licensing:
Stones Throw Records
As the Creative Licensing and Publishing Manager, Rowan managed music publishing and facilitated licensing deals for artists under this renowned record label. Her proactive approach in forming partnerships underscored her ability to blend creativity with business acumen.
VICE Media
At VICE, Rowan worked as a Music Licensing Coordinator, overseeing licensing for branded content across productions for over 40 brands. Her multi-faceted role also involved organizing live performances and contributing to editorial content for Noisey, VICE’s music vertical.
Joining TBWA\Media Arts Lab
Associate Music Supervisor to Music Supervisor
Rowan joined TBWA\Media Arts Lab in 2021, initially as an Associate Music Supervisor and later advancing to Music Supervisor in 2023. In her current role, Rowan curates music and manages artist relations for Apple’s global campaigns. Her work spans various types of media, including commercials, short films, and other branded content.
Rowan Puri’s Role in Iconic Apple Commercials
One of Rowan’s standout contributions is her involvement in Apple’s “The Invincibles” commercial, which highlights accessibility and inclusivity. This campaign earned critical acclaim and was even shortlisted for a prestigious D&AD Award in 2024. Rowan’s ability to curate music that resonates deeply with audiences has made her an integral part of Apple’s storytelling efforts.
Skills and Expertise
Rowan’s diverse experience has equipped her with a broad skill set, including:
Music Licensing and Negotiation
Her time at companies like VICE Media and Stones Throw Records allowed her to develop a deep understanding of licensing agreements and contract negotiations. Rowan is adept at sourcing music that aligns with a brand’s vision while ensuring fair deals for artists.
Collaboration and Networking
Rowan excels at building relationships with artists, creators, and internal teams. Her ability to foster collaboration has resulted in successful partnerships that benefit both brands and creators.
Knowledge of Industry Trends
With her finger on the pulse of cultural and industry trends, Rowan ensures that her projects remain relevant and innovative. She’s known for staying ahead of the curve, continuously exploring new ways to integrate music into media and advertising.
Production Management
Rowan’s expertise extends to understanding production timelines and budgets, making her a valuable asset in ensuring campaigns are delivered on time and within budget.
Notable Campaigns and Projects
Beyond “The Invincibles,” Rowan has contributed to several other high-profile campaigns:
- Apple iPhone Commercials: Her work on various iPhone campaigns showcases her ability to curate music that enhances storytelling and evokes emotion.
- Super Bowl Halftime Show Partnerships: Rowan played a role in coordinating music for behind-the-scenes content related to Usher’s Super Bowl LVIII halftime show, further cementing her reputation as a leader in music supervision.
Rowan Puri’s Impact on the Music and Advertising Industries
Rowan’s work at the intersection of music and advertising has redefined how brands engage with audiences. By prioritizing authenticity and cultural relevance, she has set a new standard for music supervision in branded content.
Bridging Music and Technology
Her role at TBWA\Media Arts Lab involves more than just music curation—it’s about creating a seamless integration of music and technology to tell compelling stories. Rowan’s efforts have helped Apple maintain its position as a leader in innovation and creativity.
Advocating for Artists
Rowan is passionate about ensuring artists receive fair compensation and recognition for their work. Her commitment to ethical and equitable practices has earned her respect within the music industry.
Education and Personal Background
Rowan holds a Bachelor of Arts in International Affairs and International Business from The George Washington University. Her academic background, combined with her hands-on experience, has shaped her holistic approach to music supervision.
Conclusion
Rowan Puri’s journey from radio show host to Music Supervisor at TBWA\Media Arts Lab is a testament to her dedication, talent, and vision. With a deep understanding of music, culture, and brand storytelling, Rowan continues to push the boundaries of what’s possible in music supervision, leaving a lasting impact on both the advertising and music industries.
As she continues to innovate and inspire, Rowan Puri remains a name to watch in the world of music and media.
