Matthew Jukes: The Voice of Fine Wine and Non-Alcoholic Innovation
In the world of wine, few names carry as much weight and influence as Matthew Jukes. With over three decades of experience across every sector of the wine industry, Jukes has established himself as one of the most respected and widely read wine writers in the United Kingdom and beyond. His career has encompassed journalism, broadcasting, book publishing, and, more recently, the creation of an innovative range of non-alcoholic drinks. For wine lovers, collectors, and those seeking refined alternatives to alcohol, Matthew Jukes has become a trusted guide and innovator.
Early Life and Education
Matthew Jukes was born and raised in Hampshire, later attending The Oratory School, where he studied between 1980 and 1985. From an early age, he displayed a fascination with taste, flavour, and the stories behind food and drink. This curiosity would later evolve into a lifelong career dedicated to decoding the complexities of wine and making the subject accessible to readers across the globe.
The Beginning of a Wine Career
In 1987, Jukes formally entered the wine trade, marking the start of what has now been a career spanning more than 35 years. From retail to restaurants, and later to writing and broadcasting, he immersed himself in every aspect of the business. This breadth of experience gave him the foundation to comment with authority on fine wine, viticulture, and the global wine market.
Bibendum and Early Recognition
Jukes worked as the wine buyer for Bibendum Restaurant & Oyster Bar in London, a position that allowed him to refine his knowledge of food and wine pairing. His reputation quickly grew, and his expertise was soon sought after by broadcasters, magazines, and major publications.
Broadcasting and Media Contributions
Matthew Jukes is not only known for his written word but also for his charismatic media presence.
Television
He hosted “Wine Hunt”, a wine-themed television series for Channel 4. The programme introduced viewers to the diverse world of vineyards, winemakers, and wine regions, and it cemented his role as a trusted communicator of wine culture.
Radio
For four years, Jukes contributed a weekly slot to the BBC, sharing insights, reviews, and recommendations in a format that was both informative and entertaining. His approachable tone made wine less intimidating for audiences new to the subject.
Journalism and Columns
Jukes is particularly celebrated for his long-standing role as a wine journalist.
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He has written a highly acclaimed weekly column for MoneyWeek since 2006, where he shares in-depth insights into fine wines and investment trends.
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For more than two decades, he was the wine columnist for the Daily Mail’s Weekend Magazine, one of the most widely read lifestyle supplements in the country.
Through these platforms, Jukes reached millions of readers, shaping public opinion on wine and influencing buying choices in households and restaurants alike.
Books and Publications
As an author, Matthew Jukes has published no fewer than fourteen wine books, selling over one million copies worldwide. His books include guides for beginners, deep dives into specific regions, and carefully curated lists of the best wines available. Titles such as The Wine Book and Taste Food & Wine have been praised for their clarity, passion, and ability to make complex wine concepts accessible.
Annual Reports and Global Influence
Today, Jukes devotes much of his energy to publishing five annual wine reports, each considered essential reading for serious wine collectors and trade professionals.
The Bordeaux En Primeur Report
This report analyses Bordeaux’s most recent vintages and provides guidance for investors and collectors on which wines are worth cellaring.
The Burgundy En Primeur Report
Equally influential, this publication offers detailed tasting notes and investment advice for one of the world’s most prestigious wine regions.
The Piemonte Report
Focused on Italy’s Piemonte region, this report examines Barolo, Barbaresco, and other exceptional wines, reflecting Jukes’ deep respect for Italian craftsmanship.
The Finest Fifty
An annual curation of fifty extraordinary wines, handpicked by Jukes, representing quality, style, and value.
100 Best Australian Wines
Perhaps his most famous report, this project celebrates the richness of Australian winemaking. Jukes’ expertise in Australian wine is unmatched in the UK, and this work has played a major role in elevating Australia’s reputation on the global stage.
Awards and Recognition
Matthew Jukes has received numerous honours throughout his career.
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In 2002, he was named International Wine Communicator of the Year at a ceremony in Verona.
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In 2011, Off Licence News recognised him as the most influential wine writer in the UK.
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In 2012, his dedication to promoting Australian wine earned him the title Honorary Australian of the Year from the Australia Day Foundation. This accolade placed him alongside a distinguished list of honourees, including Sir David Attenborough, Baroness Greenfield, and Lord Carrington.
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He has also won awards in Portugal and England for his contribution to wine journalism.
These awards reflect not only his talent but also his relentless passion for connecting people with the world of wine.
Jukes Cordialities: A New Chapter
In recent years, Jukes has turned his creativity towards the world of non-alcoholic beverages. He is the founder and CEO of Jukes Cordialities, a collection of alcohol-free adult drinks designed to offer the same refinement, depth, and complexity as fine wine.
Innovation in Non-Alcoholic Drinks
Unlike traditional de-alcoholised wines, Jukes Cordialities are crafted from a base of organic apple cider vinegar, blended with fruits, herbs, and spices. This innovative approach provides layers of flavour that appeal to wine lovers who are choosing not to drink alcohol.
Awards and Success
The brand has won multiple awards and has been embraced by Michelin-starred restaurants, wine bars, and consumers seeking sophisticated alternatives. Jukes Cordialities stand as proof of Jukes’ ability to evolve with the times while maintaining uncompromising standards of quality.
Legacy and Continuing Influence
As an international wine writer, broadcaster, author, and entrepreneur, Matthew Jukes has left an indelible mark on the industry. His work bridges the worlds of fine wine and non-alcoholic innovation, offering something for every palate. Whether through his insightful reports, acclaimed books, or pioneering beverages, he continues to shape the way people experience and appreciate taste.
Conclusion
Matthew Jukes represents the perfect blend of tradition and innovation. With a career spanning over thirty-five years, he has influenced how wine is written about, purchased, collected, and enjoyed. From his early days at Bibendum to his global reputation as a wine critic and author, to the creation of Jukes Cordialities, his story is one of passion, excellence, and constant reinvention.
For wine enthusiasts, investors, and those seeking refined non-alcoholic choices, Matthew Jukes remains a guiding light—a communicator whose authority and enthusiasm ensure his place as one of the most important voices in the world of wine today.
