Maddie Borge: Social Media Creator, Entrepreneur, and Founder of Pastael
In today’s digital-first world, creators who blend authenticity with innovation often stand out. Maddie Borge, widely recognised online as Macerly, is one such figure. From a young woman experimenting with content creation to becoming a lifestyle influencer, business founder, and graduate of one of the UK’s most prestigious universities, her journey exemplifies creativity, resilience, and entrepreneurial drive.
This article provides an in-depth look into her life, career, education, and ventures, presenting a comprehensive profile of a social media creator who has built a thriving brand identity both online and offline.
Early Life and Education
A Norwegian Background
Born on 18 October 2000, Maddie Borge originates from Norway. Her early academic years were spent at Elvebakken Videregående Skole, where she excelled in general studies with a focus on society, economics, and languages. Alongside academics, she was actively involved in the Elvebakken Student Council Board and the Elvebakken Finance Club, showcasing leadership and organisational skills from a young age.
Graduating with an impressive score of 5.55 out of 6, Maddie demonstrated a strong foundation in areas such as marketing, psychology, economics, and higher mathematics—subjects that later became central to her career trajectory.
Higher Education in London
Maddie’s pursuit of excellence led her to King’s College London, where she studied Business Management from 2019 to 2022. Achieving First Class Honours, she distinguished herself as a high-performing student. King’s College London was ranked 2nd in the UK and 1st in London for Business and Management during her studies, further highlighting the calibre of her academic training.
Relevant modules such as Digital Marketing, Consumer Behaviour, and Qualitative Organisational Research strengthened her theoretical knowledge, which she seamlessly applied in the digital content creation world. Her role as Design Officer in the KCL Dance Society gave her valuable experience in creating content, design templates, and branding materials.
Continuing her education, Maddie pursued a Branding and Identity short course at the University of the Arts London in 2023, a step that refined her creative vision and business sense.
Career Beginnings
First Steps into Content Creation
Maddie began her career as a social media content creator in 2016, initially experimenting with YouTube. Over time, her creativity and knack for connecting with audiences helped her gain traction. What started as a passion project evolved into a profession as she built a community across YouTube, TikTok, and Instagram, under her handle @maddieborge.
By 2025, Maddie had amassed a following of over 1.8 million across platforms, establishing herself as a trusted lifestyle and travel influencer.
Internship and Early Experience
During her studies, Maddie gained work experience in roles that complemented her social media career. She interned at Maja Resept, a women’s health prescription service in Oslo, where she focused on social media strategy and content creation. Later, she became a Community Manager at Simpleness, honing her skills in Instagram content management, video ads, MailChimp, Figma, and scheduling tools like Later.
These early roles expanded her understanding of brand communication and digital marketing, skills she continues to apply in her career today.
Rise as a Social Media Creator
Building a Digital Empire
Maddie’s growth as a creator has been nothing short of impressive. Her Instagram page boasts over 392,000 followers, while her YouTube and TikTok accounts collectively draw millions of views.
Her niche centres on travel, lifestyle, small-space living, and personal storytelling. Unlike creators who chase short-lived trends, Maddie emphasises authenticity and evergreen content. Her videos—often centred around daily life in London, packing hacks, or creative routines—continue to attract viewers long after they are posted.
Creative Tools and Expertise
She confidently uses Final Cut Pro X, Canva, and CapCut to create high-quality content. Beyond video production, Maddie has expertise in social media content strategy, making her a multifaceted creator who understands not only how to produce engaging videos but also how to position them effectively in a competitive digital landscape.
Entrepreneurial Journey: Founder of Pastael
In April 2025, Maddie launched her own brand, Pastael, a company dedicated to packing cubes and travel accessories. The concept behind Pastael is both practical and stylish—bringing the fun back to packing while ensuring functionality.
Her experience as a frequent traveller and content creator informed her brand vision. She recognised the challenges of organising luggage for trips and designed products that help travellers save space and stay organised, while also adding a touch of personality to their suitcases.
With Pastael, Maddie transitioned from influencer to entrepreneur, proving her ability to translate her personal brand into a tangible business venture.
Personal Life
Age
As of 2025, Maddie Borge is 24 years old. Her youth, combined with her academic achievements and business ventures, positions her as an influential voice among Gen Z creators.
Relationships
Publicly, Maddie has kept her partner and relationship status private. Some sources suggest she has a boyfriend who occasionally appears in her content, but she has not shared details about marriage or a husband.
Family
Information about her parents is not publicly available, as Maddie maintains boundaries between her professional and private life. This level of privacy reflects her desire to keep the spotlight on her work rather than her family background.
Achievements and Recognition
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1.8M+ Social Media Followers: Across YouTube, TikTok, and Instagram.
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First Class Honours Graduate: From King’s College London, specialising in Business Management.
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Founder of Pastael: Travel accessories brand launched in 2025.
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Creative Recognition: Known for her viral content on small-space living and travel.
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Evergreen Creator: Produces content that grows steadily in reach over time.
Lessons from Maddie Borge’s Journey
Authenticity Over Trends
Maddie’s success underlines the importance of focusing on storytelling and value-driven content, rather than chasing fleeting internet trends.
Education Enhances Creativity
Her academic background in business management and branding has given her a competitive edge, allowing her to balance creativity with strategic business thinking.
Diversification is Key
By branching into entrepreneurship with Pastael, Maddie has diversified her income streams and strengthened her brand beyond social media.
Conclusion
Maddie Borge is more than just a social media influencer. She is a business graduate, a travel and lifestyle creator, and an entrepreneur who has leveraged her creativity to build a sustainable career. With 1.8 million followers, a thriving new business, and a strong foundation in marketing and branding, she stands as a role model for young creators aspiring to turn passion into profession.
Her story is one of persistence, creativity, and growth—proof that with the right mix of education, authenticity, and vision, success in the digital age is not only possible but limitless.
