Lucia Loi: A Profile of Ambition, Achievement, and Personal Journey
Lucia Loi is a British professional known for her accomplishments in advertising and brand management, as well as for her high-profile relationship with Manchester United and England footballer Marcus Rashford. With a first-class degree and valuable work experience in marketing and public relations, Lucia has carved out a distinct professional identity beyond the shadow of fame. This article delves into her background, career journey, and personal life, highlighting her achievements and ongoing potential.
Early Life and Education
Childhood and Schooling
Lucia Loi was born and raised in Manchester, England. She attended Ashton on Mersey Secondary School, where she was an active student involved in various activities such as the netball team and fundraising efforts. Her academic record was excellent, achieving 12 GCSEs graded A* to C, including core subjects such as Mathematics and English. Lucia also took leadership roles, serving as a prefect during her school years, demonstrating early signs of her organisational and interpersonal skills.
Sixth Form and Further Studies
Lucia continued her education at Ashton on Mersey Sixth Form, specialising in Business studies with two marketing units. She graduated with top grades (D* D* D*), further preparing her for a future in the dynamic world of marketing and advertising.
University Success: Manchester Metropolitan University
Lucia Loi pursued higher education at the Manchester Metropolitan University, enrolling in the BA (Hons) Advertising and Brand Management degree programme. Throughout the three years of study, she excelled academically, earning first-class honours consistently.
Her coursework covered a range of critical marketing subjects, including corporate reputation, brand management, responsible marketing, digital media, and strategic marketing management. Notably, Lucia made the Dean’s List by achieving the highest grade in the “Principles of Marketing” module, underscoring her dedication and academic excellence.
Her final-year dissertation was titled “Envy vs. Empowerment: The psychological process and effects of influencer marketing.” This research explored the psychological impact influencer marketing has on consumers—whether it inspires empowerment or fosters envy—and assessed the broader social consequences of this modern marketing approach.
Additional Professional Development
Lucia supplemented her academic knowledge with specialised courses from Harvard Business School Online, completing certifications in Sustainable Business Strategy and Entrepreneurship Essentials. These short, intensive courses expanded her understanding of creating purpose-driven business models and the essential skills for entrepreneurial success.
Career Journey
Early Roles and Internships
Lucia Loi built her practical experience with a series of internships and part-time roles while still completing her studies. These positions helped her develop a well-rounded skill set in marketing, public relations, and team leadership.
Marketing Intern at PrettyLittleThing.com
At PrettyLittleThing.com, a fast-growing fashion brand, Lucia worked for two months gaining insight into the synergy between different marketing departments. She assisted the email marketing team in analysing campaign engagement, contributing to refining strategies to optimise consumer response. She also researched and evaluated potential new social media influencers, helping to expand the brand’s digital presence.
Marketing Intern at Social Chain Agency
Lucia spent ten months interning at Social Chain Agency, a Manchester-based digital marketing agency. Her responsibilities included creating social media schedules for campaigns, such as the ‘OWN IT’ campaign for a vaping brand, which received notable attention on Facebook and Instagram.
She demonstrated leadership by managing a team of five interns conducting influencer outreach, successfully recruiting influencers across multiple companies. Additionally, Lucia contributed creative content for popular Instagram pages with a collective reach of over 34 million millennials.
Her role extended to supporting photoshoots for wellness company campaigns and handling diverse tasks, such as proofreading, consumer research, content ideation, and market reporting, all within strict deadlines.
Assistant PR Event Manager at Sugar PR
Lucia held a part-time role as Assistant PR Event Manager at Sugar PR, a leading Manchester PR agency. She was involved in organising events hosting approximately 40 guests, coordinating media coverage, speeches, and photography. Lucia also managed event logistics, including catering and entertainment, ensuring smooth execution and positive client experiences.
Other Work Experiences
Her work experience also includes roles outside traditional marketing, such as:
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Play Worker at FUN AFTER 4 LIMITED, where she developed safeguarding and paediatric qualifications, organised extracurricular activities, and supported children’s learning development.
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Customer Advisor at The Claims Guys, improving her communication skills by handling complaints and encouraging customer engagement.
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Waitress roles in Manchester’s hospitality sector, where she gained practical experience in customer service, multitasking, and team collaboration.
Personal Life and Public Profile
Relationship with Marcus Rashford
Lucia Loi is widely known in the public eye as the former fiancée of Marcus Rashford, a celebrated Manchester United forward and England international footballer. The couple met as teenagers at Ashton on Mersey School, growing their relationship alongside Rashford’s rise to football stardom.
Their love story, spanning over a decade, included an engagement proposal during a romantic trip to Los Angeles in May 2022. Despite their deep bond and shared charitable passions, the couple announced their amicable separation in early 2025, citing growing apart rather than conflict.
Charitable Activities
Both Lucia and Marcus Rashford have demonstrated strong commitments to philanthropy. While Rashford is renowned for his campaign against child food poverty in the UK, Lucia has been involved in charitable fundraising, notably supporting Sri Lankan communities during the COVID-19 pandemic.
Interests and Skills
Lucia Loi is known for her creative flair, analytical mindset, and willingness to learn from every experience, whether success or setback. She is passionate about applying her marketing and brand management knowledge in dynamic and creative environments, seeking to make a meaningful contribution through her work.
Lucia Loi’s Age
Born in 1997, Lucia Loi is currently around 27 years old as of 2025. Her age aligns with her educational timeline and professional development stages, reflecting a young professional emerging strongly in her career field.
Conclusion
Lucia Loi exemplifies the modern professional who combines academic excellence with practical experience and personal integrity. Her journey from a bright student in Manchester to a successful marketing professional highlights her dedication, creativity, and leadership skills.
Beyond her public association with Marcus Rashford, Lucia has built a distinct career in advertising and brand management, showing independence and ambition. With her education, work experience, and proactive attitude, she remains poised for continued growth and impact in the marketing industry.
