Logo Design and Its Impact on Brand Perception
The logo is the visual representation of your brand in the market, it is the first element that your customer sees about your brand. it encapsulates a brand’s essence. The design of a logo includes careful consideration of color, typography, and more. Understanding the overall impact of these elements, businesses create a logo that truly reflects the brand’s value and vision.
The blog explores the impact of logos on your brand’s identity and the way it can influence customers’ behavior and attributes.
Impact on Your Brand’s Perception
In this highly evolving business world, your logo will play a crucial part in your brand’s success. Let’s see how it can affect your brand identity.
Color Theory is Highly Important
Color is important to create a perception and behavior of your consumer because each color has its meaning and perception. It is very important to understand the color psychology. For example, many brands use blue color in their logo which portrays reliability and trustworthiness whereas red depicts passion, action, and aggression.
Moreover, if you look at the logo of Microsoft, it has 4 boxes and each box represents its business category. For instance, green represents Xbox, Blue represents the Windows Operating system, yellow represents Bing Search Engine and orange represents their office suite. This is the strategy that Microsoft is using to tell its audience about its pillar products.
The Importance of Symbolism
Symbol is a powerful way to convey complex ideas and value to their audience. A well-chosen symbol can tell the entire story of your brand, for instance, if we just look at the logo of Amazon marketplace, it has a yellow curved arrow which is starting with the letter “A” and ends with the letter “Z”. This curved arrow reflects the vast range of products the amazon sells from A to Z.
On the contrary side, if we look at the logo of Apple Inc., it reflects innovation and knowledge. Furthermore, the bite in the apple of the Apple logo represents the “Byte” which is the basic memory unit of the computer.
Typography in Logo Design
Typography in Logo Design plays a crucial role as the font that businesses use impacts the readability, personality, and overall aesthetics. Different font styles communicate different values of your brand.
If you look at the logo of a global fast food chain which is McDonald has an “M” written in the logo which looks a lot like French fries. Overall the logo is an amazing piece of art and has a reputation to be more engrossing than the food product.
Conclusion
Wrapping this up, your brand logo is the first thing that every business works on and spends a huge investment on. Moreover, business should update their logos with time as trends change, and not aligning with logo with trends can impact their overall impact in the business market.
Apple, Microsoft, YouTube, and Netflix have changed their logos with time to come up with the competition and not become an obsolete piece of art.
