Kweku Afari: The Rising Voice of British Sports Broadcasting
In the evolving landscape of British sports journalism, Kweku Afari has swiftly carved a name for himself as one of the most promising young broadcasters of his generation. With an impressive résumé spanning talkSPORT, Sky Sports News, ESPN, DAZN, and the Kent Football Association, Afari has become synonymous with insightful analysis, cultural awareness, and a vibrant on-air presence. From covering global tournaments to representing diversity within sports media, his career reflects the modern face of UK sports broadcasting.
Early Life and Education Of Kweku Afari
Though Kweku Afari keeps his private life discreet, available information suggests that he grew up in southern England. His educational foundation was laid at St Thomas More High School, where he studied between 2004 and 2012, excelling in English Language, Economics, and Physical Education—subjects that later shaped his communication skills and analytical mindset.
After completing his A-levels, he pursued higher education at the University of Brighton, graduating with a BSc (Hons) in Business Management with Economics in 2016. This blend of business acumen and economic understanding would later give him a distinctive analytical edge as a sports journalist.
Career Beginnings
Kweku Afari’s professional journey started outside traditional broadcasting. Between 2017 and 2019, he worked as a Recruitment Consultant at Able Group, responsible for managing internal hiring processes and developing communication strategies. His ability to manage teams and handle interpersonal relationships in a corporate environment laid a foundation for his eventual shift into media.
In 2019, Afari joined Brandbassador (Club) as a Sales Development Representative and later as an Account Executive. Here, he helped brands strengthen their ambassador programmes and build authentic online engagement—skills that translated naturally to his later podcast and on-air work.
Entry into Broadcasting
Afari’s broadcasting career took shape in 2020 when he co-created and co-hosted “We Talk Football”, a podcast that quickly gained traction across Spotify, Apple Podcasts, and YouTube. Combining humour, cultural awareness, and football insight, the show provided in-depth conversations with players, journalists, and fans, positioning him as an emerging voice in sports media.
Shortly afterwards, he joined talkSPORT in December 2020 as a Broadcast Assistant, working on major shows such as Breakfast, Drive, and Sunday Session. Within months, his dedication earned him promotions to Assistant Producer and then Producer—a trajectory that reflected both talent and relentless work ethic.
Rise to Prominence at talkSPORT
By October 2021, Kweku Afari had become a Sports Broadcaster at talkSPORT, one of the UK’s most influential sports networks. His on-air segments included:
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Premier League Preview on the Saturday GameDay Warm Up show with Max Rushden and Charlie Baker.
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Paper Review on Weekend Sports Breakfast alongside Natalie Sawyer and Tony Cascarino.
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Coverage of global tournaments as talkSPORT’s African Football Correspondent, delivering updates from the Qatar 2022 World Cup and the Africa Cup of Nations (2021 & 2023).
His engaging delivery, professionalism, and nuanced commentary helped bridge audiences between UK and African football coverage—a testament to his unique positioning within the industry.
Expanding Horizons: Sky Sports News, ESPN UK, and DAZN
In parallel with his talkSPORT commitments, Afari began freelancing with Sky Sports News in November 2021, becoming a familiar face on shows such as “Early Kick-Off”, “Paper Talk”, and “The Football Show.” His insight and versatility made him a recurring contributor during both the summer and winter transfer windows, particularly on “Good Morning Transfers” and “Transfer Talk.”
By October 2022, he joined ESPN UK as a Presenter on its flagship show “Football Forecast.” There, he previewed weekly fixtures, offered predictions, and contributed to panel discussions alongside seasoned sports analysts.
In 2025, Afari took another major step forward, joining DAZN as an Embedded Reporter, covering the FIFA Club World Cup in the United States as Chelsea’s embedded correspondent. This appointment underscored his growing reputation for credibility, adaptability, and storytelling depth.
Work with Kent FA and Chelsea FC
Afari’s passion for community engagement also shines through his work with the Kent Football Association. Since January 2023, he has served as Lead Presenter of the “Kent Football Show,” spotlighting grassroots football and local sporting heroes. His efforts helped the show win “Best Brand Engagement” at the County FA Recognition Awards 2023—a reflection of his commitment to promoting local sport.
He also presented on Chelsea TV’s “Matchday Live” during the 2022–2023 season, adding a Premier League club to his expanding portfolio and strengthening his connection to top-flight football media.
Distinctive Style and Recognition
Known for his authentic storytelling and accessible insight, Kweku Afari combines journalistic precision with cultural context. His commentary bridges generational and geographic audiences, earning him a spot in The Radio Academy’s “30 Under 30” Class of 2022—a prestigious recognition of emerging media talent in the United Kingdom.
His unique broadcasting voice, often described as calm yet charismatic, makes complex football narratives engaging for both casual listeners and seasoned fans. As an African Football Correspondent, he continues to challenge under-representation within UK sports media, ensuring the continent’s players and stories receive fair and informed coverage.
Personal Life and Values
While Afari maintains professional transparency, he is notably private about his personal life. Publicly available information does not reveal his marital status or family details. However, his social-media activity reflects strong values of diversity, mentorship, and self-improvement.
On Instagram, where he has over 6 000 followers, he identifies as “btn + ldn | sports ‘journalist’,” referencing both Brighton and London, the two cities central to his life and career.
His LinkedIn article “I Know Why the Caged Bird Wins” hints at a reflective personality, using metaphor to discuss perseverance, cultural barriers, and personal growth—echoing his commitment to representation in media spaces that have traditionally lacked diversity.
Kweku Afari Estimated Age and Background
Although Kweku Afari’s exact age is undisclosed, educational timelines suggest he was likely born between 1993 and 1995, placing him in his early thirties. Having completed secondary school in 2012 and university in 2016, this estimation aligns with his selection to the Radio Academy 30 Under 30 list in 2022.
His Ghanaian first name “Kweku” traditionally denotes a male born on a Wednesday, reflecting possible West African heritage, which adds cultural depth to his identity as a British journalist with African roots.
Public Image and Influence
Across platforms, Afari projects professionalism combined with approachability. On X (Twitter), he connects with over 4 000 followers, sharing live updates, opinions, and light-hearted takes on football. His posts balance credibility and relatability—traits that make him a sought-after voice among modern sports audiences.
He also serves as an informal mentor to aspiring broadcasters, often sharing career insights and encouraging young professionals to embrace both authenticity and hard work.
Future Prospects
With consistent growth across multiple media networks, Kweku Afari stands poised for further success in both UK and international sports broadcasting. His coverage for DAZN at global tournaments and his sustained relationship with talkSPORT and Sky Sports News suggest a trajectory towards mainstream television presenting or senior editorial roles.
Beyond career milestones, Afari represents a shift in how sports journalism is evolving—blending multicultural identity, digital fluency, and journalistic integrity to create a more inclusive and engaging sporting discourse.
Conclusion
From a Brighton university graduate to a household voice across some of the UK’s biggest sports platforms, Kweku Afari embodies the new generation of British sports broadcasting. His journey is one of perseverance, versatility, and vision—grounded in the belief that great storytelling transcends boundaries.
As his career continues to expand across continents and platforms, Kweku Afari remains a role model for aspiring broadcasters—proof that passion, preparation, and authenticity can turn opportunity into lasting impact.
