Keir Shave: From Leeds Entrepreneur to BBC Apprentice 2025 Candidate
In the fast-paced world of British business, few names have risen as rapidly and decisively as Keir Shave. Known for his dynamic approach to sales, his success in building high-performing teams, and his bold appearance on The Apprentice 2025 (Series 19), Keir embodies the resilience and ambition of a modern entrepreneur. With his flagship company Parallel Partnerships Ltd, alongside his newly founded Sales Auxilium, he is redefining how B2B companies generate leads, secure appointments, and ultimately drive revenue. This article explores Keir Shave’s journey, his businesses, achievements, and what sets him apart as a leader in the UK sales and telemarketing industry.
Early Life and Education
Harrogate Roots
Keir Shave was born and raised in Yorkshire and attended Harrogate Grammar School from 2008 to 2016. His education instilled in him a foundation of discipline, resilience, and ambition, which would later fuel his career in business development and sales.
First Steps into the World of Sales
After finishing school, Keir stepped directly into the professional world, joining JudgeService Research Ltd in Harrogate as a Business Development Executive. His role involved connecting with clients, conducting research, and building relationships that shaped his early understanding of customer engagement. This one-year experience gave him the confidence to pursue a full-time career in sales.
Career Beginnings and Professional Growth
Building Expertise at Amvoc
Keir’s career took a significant leap forward at Amvoc, a well-known B2B telemarketing company. Over four and a half years, he climbed the ranks, eventually becoming Head of B2B. In this role, he managed a team of more than forty sales professionals, handled recruitment, training, and departmental growth.
Prior to that leadership position, he served as Director of Business Development and Senior Strategic Account Manager, where he gained exposure to high-level client relations, working with both start-ups and FTSE 500 organisations. His experience here sharpened his ability to create strategy, motivate teams, and deliver results under pressure.
The Entrepreneurial Leap
The Birth of Parallel Partnerships Ltd
In March 2023, Keir Shave’s entrepreneurial journey truly began. After his previous employer collapsed, he wasted no time—launching Parallel Partnerships Ltd within just three working days. This bold move demonstrated not only his business acumen but also his fearless resilience.
Based in Leeds, the company quickly positioned itself as one of the UK’s leading providers of outsourced telemarketing and lead generation services. By focusing on appointment setting, pipeline growth, and B2B sales support, Parallel Partnerships became the go-to partner for ambitious companies seeking reliable, scalable sales solutions.
Achievements and Recognition
Within two years, Parallel Partnerships earned recognition as Telemarketing Company of the Year 2025/26. Under Keir’s leadership, the firm booked over 6,300 B2B appointments in just 12 months, proving its effectiveness in connecting clients with key decision-makers.
Keir’s philosophy is simple but powerful:
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Businesses should only sit qualified meetings.
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Sales pipelines should always remain full of opportunities.
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Companies should not have to deal with the headaches of recruitment and managing large sales teams.
This vision allowed Parallel Partnerships to flourish, gaining trust across industries while maintaining its base in Leeds.
Expanding Horizons: Sales Auxilium
In April 2024, Keir Shave launched his second business, Sales Auxilium, designed to complement his telemarketing operations.
This innovative platform is a desktop and mobile app that assists sales professionals during live conversations. By providing instant responses, handling objections, and offering guidance, the tool is set to revolutionise how sales teams interact with prospects. It embodies Keir’s forward-thinking nature, blending technology with human expertise.
The project reflects his understanding that sales is evolving rapidly, and businesses need tools that adapt to new buyer behaviours.
The Apprentice 2025 Journey
Keir Shave’s determination and confidence took him to the national stage as a candidate on The Apprentice 2025 (Series 19).
Competing for investment from Lord Sugar, he showcased his entrepreneurial grit, his belief in his business model, and his ability to lead under pressure. His story of launching a business in just three days after redundancy captured the public’s attention, underlining his resilience and resourcefulness.
On the show, he was portrayed as a strategic, no-nonsense individual, unafraid of making bold decisions and standing by his vision.
Personal Life
At just 26–27 years old, Keir Shave represents a new generation of British entrepreneurs who are not afraid to challenge traditional models of business. While much of his life is dedicated to his companies and growing his ventures, he has also attracted media interest for his brief relationship with fellow Apprentice contestant Amber-Rose Badrudin.
As of now, he remains single and focused on expanding his businesses.
Leadership Style and Business Philosophy
Customer-Centric Approach
Keir’s leadership revolves around building meaningful, results-driven relationships with clients. He believes every campaign should be tailored to the client’s specific goals, ensuring maximum return on investment.
Team Empowerment
Having managed teams of more than forty sales professionals, he understands the importance of training, structure, and motivation. His approach ensures that employees feel empowered to deliver at the highest standard.
Long-Term Partnerships
Unlike many in the industry who focus on quick wins, Keir emphasises sustainable growth. His companies aim to align with clients’ long-term strategies, creating value over time rather than short-lived success.
The Future of Keir Shave
Looking ahead, Keir Shave shows no signs of slowing down. With Parallel Partnerships continuing to expand, and Sales Auxilium preparing for a full launch, his influence in the UK sales and telemarketing landscape is set to grow.
His television exposure on The Apprentice has raised his public profile, opening doors to new partnerships and opportunities. For Keir, the challenge is not just to maintain his current momentum, but to push further into innovation, technology, and international markets.
Conclusion
Keir Shave is more than just a BBC Apprentice candidate—he is a proven entrepreneur, a determined leader, and a visionary in the world of B2B sales. From his early beginnings in Harrogate to running award-winning businesses in Leeds, his journey reflects resilience, adaptability, and ambition.
Whether it is through Parallel Partnerships or Sales Auxilium, his mission remains clear: to help businesses boost revenue, remove sales headaches, and build pipelines that never run dry.
At under 30 years old, Keir Shave represents the future of British enterprise—bold, innovative, and unafraid to take risks. His story serves as an inspiration to aspiring entrepreneurs across the UK and beyond.
