John Ayres: The Voice of South Devon’s Stories through BBC Spotlight
For more than three decades, John Ayres has been a defining voice of South Devon. As a Senior Broadcast Journalist and South Devon Reporter for BBC South West, he has dedicated his career to bringing the stories, struggles, and successes of the region to life. His work through BBC Spotlight has not only kept communities informed but has also celebrated the identity, culture, and beauty of the English Riviera and surrounding areas.
From his early beginnings in local radio to his long-standing presence on regional television, John Ayres embodies the authentic spirit of Devon journalism — grounded, community-focused, and passionate about storytelling.
Early Career: From Local Radio to the BBC
John Ayres and the Roots of Local Journalism
The story of John Ayres began in the world of radio. Before joining the BBC, he honed his craft as a News and Sports Reporter at DevonAir Radio from 1989 to 1994. This experience gave him a strong understanding of the pulse of South Devon — its people, its sporting culture, and its evolving local issues.
He later joined BRMB in 1994, where he continued developing his broadcasting expertise as a Sports Reporter, refining the clarity and warmth that would later define his television reporting style.
These early years shaped Ayres into a journalist who not only reports news but connects with the community he serves.
A Distinguished Career at BBC South West
30 Years of Dedication and Impact
In January 1995, John Ayres joined BBC South West, marking the beginning of a remarkable career that now spans over 30 years. As Senior Broadcast Journalist and South Devon Reporter, he became one of the most recognisable faces on BBC Spotlight, a flagship regional news programme.
From breaking news to human-interest features, John Ayres has covered countless stories that reflect the soul of Devon — from coastal conservation and local politics to sports, arts, and tourism. His commitment to fair, engaging, and community-driven journalism has made him a trusted figure for viewers across Torbay, Exeter, and beyond.
Championing the South Devon Community
What makes John Ayres exceptional is his deep connection to the people he reports on. His work consistently highlights local initiatives, tourism attractions, and events that shape the economic and cultural fabric of South Devon.
Recently, John was spotted filming at The Redcliffe Hotel in Paignton for a feature on the Big Wheel attraction — an iconic symbol of the English Riviera. The story celebrated not just the attraction itself but the spirit of togetherness and the positive impact of tourism on local businesses and communities.
This approach — telling local stories with a personal and human touch — has become a hallmark of his reporting style.
John Ayres and BBC Spotlight
A Trusted Face in Regional News
As a BBC Spotlight reporter, John Ayres has become synonymous with accurate and heartfelt storytelling. His pieces often explore how national issues affect local people — whether through the lens of employment, education, environment, or community development.
Viewers appreciate his approachable delivery and deep knowledge of the region. Over the years, Ayres has reported on major regional events, from coastal regeneration projects and heritage conservation to sports achievements and local government developments.
Beyond the Screen: A True South Devon Advocate
While his journalistic achievements are notable, John Ayres is also known for his genuine affection for South Devon. He has often expressed his admiration for the area’s coastal beauty and community resilience. On social media, his enthusiasm for Exeter City Football Club, Windsor & Eton FC, and his love of soul music show a lighter, relatable side that endears him to viewers and followers alike.
With over 30 years at the BBC, his experience gives him rare insight into the changing face of regional media — from analogue broadcasting to digital storytelling.
The Impact of John Ayres’ Reporting on South Devon
Preserving Local Identity through Journalism
In an age of fast-moving global news, regional journalism remains vital in keeping communities connected. John Ayres has played a crucial role in preserving this connection by ensuring South Devon’s voice is heard across the BBC network. His coverage brings national attention to local developments and ensures that the issues affecting Devon’s residents are never overlooked.
Whether covering environmental sustainability, tourism growth, or community resilience, his work has helped shape public understanding of what makes South Devon unique.
Inspiring Future Broadcasters
For young journalists across the South West, John Ayres stands as an example of professionalism and dedication. His long tenure and reputation for accuracy reflect the BBC’s core values — impartiality, integrity, and service to the public. He continues to inspire future generations to approach journalism with curiosity, empathy, and responsibility.
Conclusion: The Storyteller of South Devon
For thirty years and counting, John Ayres has been more than just a reporter — he has been the storyteller of South Devon. His work with BBC South West and BBC Spotlight captures the heartbeat of the region, blending information with emotion, and ensuring that local stories remain visible and valued.
From the airwaves of DevonAir Radio to the television screens of thousands across the South West, his career reflects the enduring importance of regional journalism in connecting people, preserving heritage, and celebrating community life.
Through every story he tells, John Ayres reminds us that great journalism begins with genuine care for the people it serves.
