Jenna Meek: The Visionary Entrepreneur Behind REFY and SHRINE
In the world of beauty and fashion, only a few entrepreneurs manage to carve out a name that resonates globally. Jenna Meek is one such trailblazer. Known for her innovative vision, creativity, and business acumen, she has transformed the beauty industry with her brand REFY and previously disrupted festival culture through The Gypsy Shrine (later rebranded as SHRINE).
From humble beginnings in fashion marketing to leading multimillion-pound businesses, Jenna Meek’s journey is an inspiring story of resilience and ambition. This article explores her life, career, education, and entrepreneurial success while answering common questions about her age, partnerships, and net worth.
Early Life and Education
Jenna Meek was born in August 1992, which makes her 32 years old as of 2024. Raised in the United Kingdom, she always had a strong passion for fashion and creativity. Determined to pursue her interests academically, she attended The Manchester Metropolitan University, where she earned a Bachelor of Science in International Fashion Marketing, graduating with First Class Honours.
Her academic background equipped her with both the creative and analytical skills required to navigate the fast-paced fashion and beauty industry. This foundation proved invaluable as she transitioned into her early professional roles and later, her entrepreneurial ventures.
Early Career in Fashion
Before becoming a household name in beauty, Jenna gained extensive experience working with leading global fashion houses.
Hugo Boss
Her professional journey began in 2011 at Hugo Boss, where she worked as a Sales Advisor. She later completed a marketing placement in New York with Hugo Boss Fashion Inc. between July 2012 and January 2013. This exposure provided her with hands-on experience in the luxury fashion market and honed her customer engagement skills.
Rebecca Minkoff
In early 2013, Jenna took on a role as a Design Intern at Rebecca Minkoff in New York. Here, she expanded her understanding of design processes and product development.
Christopher Raeburn (RÆBURN)
From 2013 to 2014, she worked with Christopher Raeburn, a London-based sustainable fashion label. As a Product Developer and Production Coordinator, Jenna learned about sustainability, creativity, and technical aspects of production.
Emilia Wickstead
In 2014, she joined Emilia Wickstead as a Product Developer and Studio Manager. The role gave her exposure to the luxury fashion scene in London, further diversifying her experience.
Burberry
Her final pre-entrepreneurship role was with Burberry in 2015, where she worked as a Product Developer. This was a pivotal role that allowed her to understand high-end product creation and the operations of a globally recognised brand.
Jenna Meek and The Gypsy Shrine (SHRINE)
In 2015, Jenna launched The Gypsy Shrine, a festival-inspired brand offering glitter products, face jewels, and bold beauty accessories. It quickly became a favourite among festival-goers and social media influencers.
The brand evolved into SHRINE, expanding beyond glitter into innovative beauty products such as temporary hair dyes and face decorations. The company thrived under Jenna’s leadership for nearly a decade, gaining international attention and recognition. She successfully ran SHRINE until March 2024, when she stepped away to fully focus on REFY.
The Birth of REFY
Partnership with Jess Hunt
In November 2020, Jenna Meek co-founded REFY alongside influencer and model Jess Hunt. Their vision was simple yet revolutionary: to create innovative beauty products that simplify makeup routines. The brand’s first product, Brow Sculpt, went viral, selling out rapidly and cementing REFY’s place in the beauty world.
Growth and Success
REFY quickly became a global success, with products stocked in Sephora, Selfridges, and major retailers in the UK, US, and Canada. Celebrities like Bella Hadid and Shay Mitchell have been seen wearing REFY products, and top makeup artists frequently endorse the brand.
Within just a few years, REFY grew from a five-person start-up to a business employing over seventy staff. The brand has sold more than 2.5 million products and attracted millions of online visitors. Notably, REFY achieved this success without external investment — a rare feat in the beauty industry.
Jenna Meek Net Worth
Thanks to the success of REFY and her previous venture SHRINE, Jenna Meek has built substantial wealth. By 2025, her net worth is estimated at around £52–53 million, making her one of the UK’s richest young entrepreneurs.
Her inclusion in the Sunday Times Beauty Rich List and recognition in Forbes 30 Under 30 (Retail & E-Commerce) further highlight her achievements and financial success.
Leadership Style and Vision
Jenna Meek’s success can be attributed to her strong work ethic, creative vision, and ability to adapt to changing consumer needs. She combines her deep understanding of fashion marketing with real-world experience from some of the world’s biggest fashion houses. Her entrepreneurial ventures show her ability to spot cultural trends and turn them into profitable businesses.
At REFY, she has cultivated a company culture that values innovation, simplicity, and authenticity. Her collaboration with Jess Hunt demonstrates the power of combining business acumen with influencer marketing, creating a brand that resonates with modern beauty consumers.
Recognition and Influence
-
Forbes 30 Under 30 (Retail & E-Commerce, 2022)
-
Featured in The Times Beauty Rich List
-
Admired for her ability to scale brands without external investment
-
Known as a role model for young women aspiring to enter the fashion and beauty industries
Future Prospects
With SHRINE behind her and REFY continuing its rapid growth, Jenna Meek’s future looks brighter than ever. REFY has already expanded beyond brows into complexion and lip products, and the company shows no signs of slowing down.
Her focus on creating simple, effective, and innovative beauty solutions positions REFY as a brand with long-term staying power.
Conclusion
Jenna Meek is more than just a beauty entrepreneur — she is a visionary leader who has reshaped the way consumers engage with beauty products. From her early career at fashion giants like Burberry and Emilia Wickstead to founding The Gypsy Shrine and co-founding REFY, her journey exemplifies ambition, creativity, and resilience.
Her partnership with Jess Hunt has proven to be a powerful force in the beauty industry, and her growing net worth reflects her extraordinary achievements. At just 32 years old, Jenna Meek stands as an inspiring figure in the global beauty and fashion industry, and her story continues to unfold.
