Jena Allison: A Versatile Communications and PR Expert Driving Impact at Fernbank Museum
Jena Allison has become a prominent name in the fields of communication, public relations, and social media management. With over a decade of experience spanning various industries, including entertainment, education, museums, and hospitality, Jena’s dynamic career reflects her dedication, creativity, and expertise. Currently serving as the Communications Manager at the Fernbank Museum of Natural History in Atlanta, Georgia, Jena is shaping how organizations engage with their audiences and build lasting connections.
Who Is Jena Allison?
Jena Allison is an accomplished professional specializing in event planning, marketing communications, public relations, and digital strategy. She is a graduate of Kennesaw State University, where she earned a Bachelor of Science in Communication: Media Studies, with a minor in Film and a certificate in Music Entertainment and Business. Her journey in the professional world began with internships and roles that honed her expertise in communication, social media, and public relations.
Jena Allison at Fernbank Museum
Transforming Communications
Since joining Fernbank Museum in 2022, Jena Allison has been at the forefront of the museum’s communications strategy. Her responsibilities encompass managing all internal and external communications, including press releases, social media, and email marketing. By implementing innovative techniques, she has successfully expanded the museum’s digital footprint, growing Instagram reach by 94% from 2022 to 2023.
Driving Audience Engagement
Jena’s role involves creating content that resonates with diverse audiences. From influencer collaborations to strategic ad campaigns, she leverages multiple platforms, including Facebook, Twitter, LinkedIn, and TikTok. Her work ensures that Fernbank Museum remains a dynamic destination for learning and exploration.
Events and Partnerships
One of Jena’s standout contributions is her management of Discovery Day events at Fernbank. From budgeting to coordinating with vendors and local authorities, her meticulous planning ensures seamless execution. Additionally, she fosters partnerships for co-promotions, working with brands and organizations such as Gas South District, Tiny Doors ATL, and major film marketing initiatives like The Barbie Movie and Jurassic World.
A Career Rich in Diversity
Freelance Writing and Public Relations
Jena has spent over a decade as a freelance writer, contributing to various publications and industries. Her writing experience spans entertainment, hospitality, education, and technology. She has been recognized for her ability to craft compelling narratives, whether it’s through artist interviews, promotional content, or academic publications. Her thesis, Disney’s Darlings: An Analysis of The Changing Princess Archetype, has been widely cited and taught in universities.
Roles Across Industries
Jena’s career includes notable positions such as:
- Marketing Manager at Eddie’s Attic: She managed press releases, ticket sales, and social media campaigns for one of Atlanta’s iconic live music venues.
- Ticketing Operations Specialist at Gas South District: She oversaw ticketing systems and managed a team to ensure smooth event operations.
- Assistant to the General Manager at Live Nation: Jena coordinated sustainability initiatives and marketing strategies at Cellairis Amphitheatre.
- Event Planner at Sixthman: She organized music festivals at sea, including collaborations with renowned artists and LGBTQ-focused marketing campaigns featured in USA Today.
Skills and Expertise
Social Media and Digital Marketing
Jena is a social media strategist who thrives on creativity and analytics. Her campaigns blend storytelling, videography, and data-driven insights to enhance engagement. Proficient in tools like Meta Business Suite, Canva, and Mailchimp, she ensures her work is both visually appealing and effective.
Event Planning and Coordination
From large-scale festivals to educational programs, Jena has planned and executed events that leave lasting impressions. Her ability to juggle logistics, budgets, and team management is a testament to her organizational prowess.
Public Relations and Copywriting
With a flair for writing, Jena excels in crafting press releases, web content, and promotional materials. Her ability to convey messages clearly and persuasively has been instrumental in driving awareness for the organizations she represents.
Educational Background and Certifications
Jena’s academic achievements include a certificate from the Joel A. Katz Music Entertainment and Business program, alongside her degree in Communication and Media Studies. At Kennesaw State University, she was an active member of various honors societies and student organizations, showcasing her leadership skills and commitment to excellence.
Achievements and Recognitions
- 94% Increase in Instagram Reach: Under Jena’s leadership, Fernbank Museum’s social media platforms experienced significant growth.
- Published Thesis: Her academic work has been included in scholarly journals and textbooks, highlighting her intellectual contributions.
- LGBTQ Marketing Campaign: Jena spearheaded the “Live Proud” campaign, demonstrating her commitment to inclusivity and representation.
Jena Allison’s Vision
Jena Allison’s career reflects her passion for connecting people through innovative communication strategies. Her work at Fernbank Museum not only enhances the institution’s visibility but also fosters a deeper appreciation for science and nature among its visitors.
Her ability to adapt to various roles and industries underscores her versatility and dedication. Whether crafting a social media post or coordinating a large-scale event, Jena’s work continues to inspire and make an impact.
Conclusion
Jena Allison’s journey is a testament to the power of communication and creativity. Her work at Fernbank Museum and beyond exemplifies her commitment to excellence and innovation. As a thought leader in public relations and digital marketing, Jena continues to shape how organizations connect with their audiences, leaving a lasting legacy in the fields of communication and event planning.
