James Broad: Rising Star of British Auctioneering and Television
When it comes to the world of antiques, auctions, and television, one name that is steadily gaining recognition across the United Kingdom is James Broad. Better known as “JB” to his colleagues and fans, James is a dynamic personality whose passion for antiques has transformed into a highly successful career. At just 29 years old, he has already established himself as a respected auctioneer, a familiar face on popular BBC programmes, and an Associate Director at Whittaker and Biggs Auctioneers & Valuers. His story is one of dedication, hard work, and a lifelong love for unique treasures.
This article explores the journey of James Broad—from his beginnings in the Cheshire countryside to his flourishing career on British television. We will also delve into his professional achievements, personal life, and the qualities that have made him a standout figure in both auctioneering and broadcasting.
Early Life and Passion for Antiques
Growing Up in Cheshire
James Broad was born and raised in the leafy Cheshire countryside, where he developed an appreciation for antiques from an early age. His weekends were often spent rummaging through charity shops, car boot sales, and antiques fairs. Unlike many children his age, James was fascinated by objects that carried history and craftsmanship. This curiosity soon evolved into a deep passion.
The Spark of Inspiration
One particular moment in Birmingham marked the turning point in his career aspirations. As a young boy, he encountered a stall full of antique pocket and wristwatches. Although he had little money, the stallholder took time to share knowledge with him. That generosity and insight into the world of antiques left a lasting impression on James, igniting his ambition to pursue a career in this field.
Education and Early Career
Education at Mid Cheshire College
James attended Mid Cheshire College, where he earned a High School Diploma in Sports and Exercise, graduating with distinction. Though his formal education was not directly linked to antiques, it provided him with discipline, focus, and leadership skills that he later channelled into his career.
First Steps in Auctioneering
At just 17, James took on a portering role at a local auction house. This position introduced him to the mechanics of auctions and the intricacies of antiques. Six months into his job, he was given the opportunity to step onto the rostrum as an auctioneer. That first experience, though daunting, confirmed his belief that this was the career path meant for him.
Career Milestones
James Broad Interiors
In 2016, James founded James Broad Interiors, his own antiques venture. He travelled the country sourcing unique items and dedicated evenings to restoration and photography. This period strengthened his skills not only as a dealer but also as a businessman, allowing him to understand both ends of the industry: buying and selling.
Populuxe Home Boutique
During this time, James also gained experience with Populuxe Home Boutique, a company specialising in mid-20th-century furniture restoration. This opportunity broadened his knowledge of design and reinforced his love for craftsmanship.
James Broad on Television
The Bidding Room
In 2017, James auditioned for a new BBC programme called The Bidding Room. Though he felt like a “fish out of water” during the audition, the producers recognised his charm and expertise. Soon after, he became a regular dealer on the show. Since then, seven series have been filmed, and the programme has become a household favourite.
James Broad Bidding Room appearances have introduced him to a nationwide audience. His approachable nature and ability to connect with people have made him one of the standout personalities on the show.
Antiques Roadshow
James achieved another milestone when he was invited to appear on the legendary Antiques Roadshow. For James, this was a dream come true, as the programme is one of the most iconic in British television history. Valuing unique items on the Roadshow placed him alongside some of the most respected experts in the antiques world.
The Travelling Auctioneers
James also joined The Travelling Auctioneers, a show that takes the thrill of auctioneering on the road. Working with talented restorers, James helps uncover the hidden value of items and brings the auction experience directly to communities. This role further cemented his reputation as a versatile and engaging auctioneer.
Other Television Work
James also appeared in The Great Antiques Challenge for Discovery+. This programme combined the excitement of antiques with the adventure of travel, showcasing his adaptability and growing presence in television.
Professional Career at Whittaker & Biggs
Leadership and Growth
After three years of self-employment, James realised he missed the thrill of live auctions. He returned to Whittaker and Biggs Auctioneers & Valuers, where he quickly rose to the position of Manager, Auctioneer, and Valuer. His leadership saw the auction room’s performance soar, with profits increasing and targets consistently exceeded.
In 2025, James was promoted to Associate Director, a testament to his hard work and vision. Today, he continues to balance his role at Whittaker and Biggs with his television commitments, proving his ability to manage multiple high-profile responsibilities.
James Broad Ltd
Alongside his work with Whittaker and Biggs, James continues to run James Broad Ltd, a business that focuses on antique dealing and restoration. This venture allows him to remain hands-on in sourcing and appreciating antiques, ensuring he never loses touch with the practical side of the trade.
James Broad’s Personal Life
Is James Broad Married?
Yes—James is married to Emma Broad, his long-term partner. He often speaks warmly of Emma, who shares his love for travel and adventure. The couple enjoys exploring cultures and cuisines around the world and frequently embarks on UK road trips in their part-converted VW van, affectionately named Vinnie.
James Broad Partner in Life and Work
Emma is not just James Broad’s wife; she is also his partner in many life experiences. Together, they care for their labradoodle, Bailey, and embrace an active lifestyle filled with travel, running, and music.
Lifestyle and Interests
James is a passionate music lover with eclectic tastes. He often runs to a variety of genres, using music as a way to recharge and stay motivated. He is also a sports enthusiast, holding a season ticket for Manchester City Women’s team, which he believes offers some of the most exciting football in the country.
A self-professed vegetarian 95% of the time, James occasionally enjoys fish while on holiday. His approach to life reflects balance, enjoyment, and a love of living fully.
Representation and Media Presence
James Broad is represented by Lime Management, who oversee his television opportunities and career growth. His professional relationships with organisations like BBC, STV Group plc, and Ricochet TV Production continue to expand his influence and visibility.
Conclusion
At only 29 years old, James Broad has carved a unique path in the antiques and auctioneering world. From his beginnings as a porter to his role as Associate Director at Whittaker and Biggs, and from his own business ventures to his growing television career, James embodies passion, hard work, and charisma.
Whether on the rostrum, on television, or sourcing antiques across the UK, he continues to inspire both aspiring auctioneers and antique enthusiasts. His story proves that with dedication and passion, even a young lad fascinated by charity shop finds can become a national personality in one of Britain’s most treasured industries.
