Impact of the Women’s Rugby World Cup
The Women’s Rugby World Cup (WRWC) is making waves, driving ticket sales, and proving that women’s rugby is here to stay. With ticket sales through the roof and fan engagement soaring, the WRWC has brought women’s rugby to the spotlight. This surge in attention is a testament to the growing appeal of the women’s game and the anticipation for England hosting the pinnacle of competitive rugby.
Record-Breaking Ticket Sales and Fan Interest
Women’s rugby has gained huge momentum recently, thanks to the success of women’s football and record-breaking Women’s Six Nations (W6N) audiences. England’s fixtures, in particular, have consistently drawn impressive crowds, smashing attendance records across the 2022 and 2023 tournaments.
Anticipation for the 2025 Women’s Rugby World Cup is even greater, with many fans and analysts expecting a sell-out final at Twickenham Stadium. The substantial demand for tickets across the tournament indicates that more fixtures may sell out as the event nears, illustrating the sport’s strong fan base.
Women’s rugby is drawing increased public interest, with fans loving its fast, skilful pace. The 2022 W6N saw a 62% jump in attendance over pre-pandemic levels, boosted by their first-ever title sponsor, TikTok, paving the way for the WRWC.
Boosting Global Participation
The Women’s RWC is not only a major event but also a powerful growth driver for rugby. To support this momentum, World Rugby’s Impact Beyond 2025 initiative aims to ensure lasting benefits from the 2025 tournament, with programmes like “Rugby Rising Play” encouraging girls’ rugby, particularly in emerging nations across Africa, Asia, and Europe.
Recent data shows female participation is booming, with nearly a quarter of all players now women, and club memberships up. In England, grassroots efforts are also bringing more young girls into rugby, inspired by high-profile events and accessible community programmes.
Inspiring a New Generation of Fans and Players
Hosting the WRWC in England is expected to bolster fan engagement by showcasing high-level matches on an international stage, particularly among young fans and women who may not have previously considered rugby as an option.
Community events and youth programmes are key to the sport’s growth, giving women and girls new opportunities to engage with rugby. Recent years have seen a cultural shift, driven by sponsor support, dedicated media, and social media buzz, which has brought fresh audiences to the game.
World Rugby’s investment in female-focused initiatives, including leadership programmes and opportunities within the rugby industry, complements the on-field developments.
As World Rugby Chairman Sir Bill Beaumont stated, “Women’s Rugby World Cup 2025 England will be an era-defining moment for the game. Not simply because it will be the biggest celebration of women’s rugby ever, but because it will change the game.”
Long-Term Impact and the Future of Women’s Rugby
The Women’s RWC is laying down the gauntlet for women’s rugby. It’s not just about filling stadiums; it’s about setting the stage for a more inclusive, diverse game where anyone can get in on the action. With public enthusiasm, smart strategies, and more visibility than ever, this World Cup is turning rugby into a global party.
