Harvey Armstrong — From Chartered Accountant to Forbes 30 Under 30 Entrepreneur
Few modern entrepreneurs bridge the gap between corporate precision and creative lifestyle branding as seamlessly as Harvey Armstrong. Known to millions as a Made in Chelsea cast member, Armstrong is also the CEO and Co-Founder of Prime Time Beer, a low-calorie, gluten-free craft-lager company transforming Britain’s drinking culture. His story reflects a rare blend of financial acumen, sporting discipline, and entrepreneurial flair.
Early Life and Education
Born on 9 January 1996, Harvey Armstrong grew up in Gibraltar, a heritage he proudly highlights through his representation of Gibraltar’s 1st XV National Rugby Team. He often credits his upbringing and his mother, Sammy Armstrong, for instilling independence and drive. In one Instagram post, he fondly called her “the best investment I’ll ever repay,” reflecting deep gratitude for her support.
Academically, Armstrong excelled from the outset. He earned a First-Class Honours degree in Business Accounting and Finance from Newcastle University. His education laid the groundwork for a rigorous understanding of corporate finance, audit, and business analysis—skills that would later underpin his entrepreneurial journey.
Professional Career at PwC
Before venturing into business, Harvey Armstrong trained in one of the world’s top professional-services environments—PwC in London. Between 2015 and 2019 he served as Assurance Associate and later Senior Associate, auditing several FTSE 350 clients in construction and real-estate sectors. By 2018, he had qualified as a Chartered Accountant with the Institute of Chartered Accountants in England and Wales (ICAEW).
During this phase, he also completed an internship at Gibraltar Asset Management Limited, gaining hands-on exposure to equities, commodities, and derivatives while passing the CISI International Introduction to Securities and Investments qualification. This early combination of corporate discipline and market awareness would later shape his data-driven approach to brand building.
The Leap from Corporate to Entrepreneurial Life
Armed with analytical expertise and a desire to innovate, Armstrong left the corporate world in 2020 to pursue what he called a “better-for-you drinking revolution.” Partnering with fellow entrepreneur Sam Holmes, he co-founded Prime Time Beer (initially Prime Time Lager)—a brand designed to modernise beer for health-conscious consumers.
Prime Time’s core proposition is simple: great taste without compromise. Its lagers contain up to 30 per cent fewer calories and 63 per cent fewer carbohydrates than standard premium lagers, are gluten-free, vegan, and even feature a caffeine-infused variant marketed as the world’s first of its kind.
By positioning beer as a lifestyle choice compatible with wellness, Armstrong tapped into the fast-growing “functional beverages” sector that blends indulgence with balance.
Prime Time Beer — The Brand and Its Mission
Under Armstrong’s leadership, Prime Time Beer has become a disruptor in the UK beverage scene. The company’s mission—“to bring the world a beer for the better you”—perfectly encapsulates his dual passions: fitness and enjoyment.
Prime Time has featured at major festivals including Brockwell Live, where the brand served over 285,000 attendees and reportedly helped festival-goers “save over six million calories.” Beyond clever marketing, Armstrong uses Prime Time’s platform to advocate for moderation, responsible drinking, and environmental awareness.
His posts frequently echo this ethos—“business meets pleasure” and “closing the books for Q3” blend corporate wit with social-media charisma, reinforcing his image as both businessman and relatable influencer.
Recognition and Forbes 30 Under 30
In 2024, Harvey Armstrong and co-founder Sam Holmes earned a place on Forbes 30 Under 30 Europe (Art & Culture category), cementing Prime Time’s status as one of the most promising beverage start-ups in the UK. The recognition reflects not only commercial growth but also cultural impact—the ability to redefine beer through innovation and lifestyle appeal.
Harvey Armstrong on Made in Chelsea
Parallel to his entrepreneurial success, Armstrong gained public fame through E4’s Made in Chelsea. His television appearances showcase his confident yet grounded persona, blending entertainment with authenticity. The show has given him a ready-made audience of young professionals interested in ambition, fitness, and modern relationships—an ideal demographic for Prime Time Beer.
Armstrong’s MIC storyline originally revolved around his relationship with Emily Blackwell, following earlier links to Sophie Habboo. Both relationships generated social-media discussion, adding to his visibility but rarely overshadowing his business pursuits. Today, his approach to public life demonstrates emotional maturity and strategic use of fame for brand growth.
Harvey Armstrong and Zeyno Taylan
Recent social-media posts confirm that Armstrong is in a relationship with Zeyno Taylan. After previous seasons of Made in Chelsea hinted at separation, fans celebrated their reunion in 2025 through his Instagram updates. Their joint appearances—such as at Boardmasters Festival and Costa Coffee campaigns—reflect a balanced, lifestyle-oriented partnership consistent with his “beers and business” mantra.
Family and Personal Life
While Armstrong is open about his career, he remains protective of his private life. The one clear family insight appears in his Mother’s Day 2025 tribute to his mother, Sammy Armstrong (@sammysavvie). In that heartfelt post, he called her his “strategic risk and greatest investment.” Followers identified her as his biggest supporter and moral compass.
He has not publicly named his father, nor confirmed siblings, though he occasionally hints at strong family roots in Gibraltar. The combination of Mediterranean background and London entrepreneurship defines his identity—a balance of warmth, resilience, and ambition.
Age and Net Worth
So, how old is Harvey Armstrong? Born in January 1996, he is 29 years old.
As for Harvey Armstrong’s net worth, entertainment outlets estimate around £1 million, combining income from Made in Chelsea, brand partnerships, and Prime Time Beer. While such figures are speculative, they illustrate his successful transition from salaried accountant to self-made entrepreneur. The company’s revenue trajectory—fuelled by retail expansion and festival partnerships—suggests substantial future growth.
Harvey Armstrong Beer and Prime Time’s Vision
Harvey Armstrong Beer, better known as Prime Time Beer, continues to challenge industry norms. Its slogan, “Beer for the Better You,” reflects a fusion of enjoyment and self-care. Under Armstrong’s direction, the company plans further distribution across UK supermarkets and gyms, appealing to health-conscious drinkers who still appreciate a pint.
By integrating product innovation, clever data-driven marketing, and his personal story, Armstrong demonstrates how modern founders can build personality-led brands that resonate authentically.
Public Image and Influence
On Instagram (@harveyarmstrong_uk) with over 107 thousand followers, Armstrong merges entrepreneurship with entertainment. His captions read like witty press releases—“Closing the books for Q3” or “When business meets pleasure”—turning everyday achievements into engaging narratives.
He uses social media not just for promotion but to inspire: advocating physical fitness, entrepreneurship, and gratitude. His mix of humour and humility sets him apart from many reality-TV alumni who fade after fame.
Harvey Armstrong Wikipedia and Public Records
As of 2025, Harvey Armstrong does not yet have an official Wikipedia page dedicated to him. The only “Harvey Armstrong” on Wikipedia refers to a retired American football player born 1959—an unrelated figure. Given Armstrong’s growing media footprint, a verified entry is likely imminent as Prime Time Beer expands internationally.
Legacy and Outlook
From Gibraltar rugby pitches to London boardrooms, Harvey Armstrong’s evolution symbolises a generation redefining entrepreneurship. His fusion of business skill, personal discipline, and authentic branding marks him as a standout example of millennial leadership.
Looking ahead, he intends to expand Prime Time into global markets while maintaining its health-focused ethos. With an audience that spans business professionals, fitness enthusiasts, and lifestyle consumers, Armstrong continues to prove that success can taste good—and even come with fewer calories.
Conclusion
At just 29, Harvey Armstrong has already lived several lives: athlete, accountant, television personality, and founder. Whether pouring pints at festivals or closing the books at quarter-end, he embodies the motto carved into his brand identity—“All the fun and flavour, without the unnecessaries.”
For audiences and aspiring entrepreneurs alike, Harvey Armstrong stands as a model of how intellect, creativity, and authenticity can coexist. His story—from Newcastle University scholar to Forbes 30 Under 30 visionary—reminds us that with focus, humility, and a good beer, balance is always possible.
FAQs
1. Who is Harvey Armstrong?
Harvey Armstrong is a British entrepreneur, Chartered Accountant, and television personality. He is the CEO and Co-Founder of Prime Time Beer and is best known for appearing on Made in Chelsea.
2. How old is Harvey Armstrong?
Harvey Armstrong was born on 9 January 1996, making him 29 years old as of 2025.
3. What is Harvey Armstrong’s net worth?
As of 2025, Harvey Armstrong’s estimated net worth is around £1 million, largely from Prime Time Beer, TV appearances, and brand collaborations.
4. Who is Harvey Armstrong’s girlfriend?
Harvey Armstrong is currently in a relationship with Zeyno Taylan, following previous public relationships with Made in Chelsea co-stars Emily Blackwell and Sophie Habboo.
5. What is Prime Time Beer?
Prime Time Beer (co-founded by Harvey Armstrong) is a low-calorie, low-carb, vegan, and gluten-free craft-lager brand created to offer a “better-for-you” beer option for health-conscious drinkers.
