Good reasons why you should consider using CGI to get successful real estate deals
In this day and age, it is important to be aware of affordable and effective solutions through which computer-generated imagery (CGI) can add significant value to your next real estate transaction, and in some cases, CGI for property developers can provide you with multiple returns on your investments.
What is a CGI image?
Computer-generated imagery (CGI) is everywhere. We see them in our favorite movies and video games, they make up the majority of marketing images these days, and they are becoming increasingly common solutions presented in the real estate market because they allow you to quickly attract the attention of potential customers. The CGI category covers a wide range of different image types and styles, from 2D images in print media to 3D video on the big screen. We meet with them every day.
Wikipedia’s definition states: “Computer-generated imagery (CGI) is the use of computer graphics to create or incorporate images into art, print media, video games, movies, TV shows, short films, advertisements.” The best use of CGI images is to enhance an existing reality, not create something from scratch. In short, a computer is used to create any image. Pretty simple, right?
What types of CGI images are suitable for real estate applications?
CGI refers to 3D images that are created using three-dimensional computer graphics. The development is carried out using special programs for 3D modeling and visualization, including 3ds Max, Blender, Corona Renderer, V-ray, and many others. CGI is used in many fields, including cinema, computer games, advertising, e-commerce, architecture, design, manufacturing, medicine, science, and ecology. There are two types of CGI images:
- Photorealistic CGI images;
- Non-photorealistic CGI images.
Photorealistic CGI images must be visually indistinguishable from the photograph. The key way to use this type of image is to create a certain illusion in the audience that they are looking at a photo of a real object in as much detail as possible. Non-photorealistic images, these are 3D graphics. A huge variety of artistic stylizations are used for such pictures. Non-photorealistic CGI is widely used in cartoons, games, and advertising.
Key ways CGI can add value to your project
One of the most effective tools today is the diverse use of computer-generated imagery (CGI) in real estate presentations. Whether it is a residential building, a commercial building, or an urban development project, CGI technology has changed the current way of presenting different properties to clients. Is it important to have a thorough understanding of what makes CGI such a key solution in the field of real estate marketing and the presentation of various projects? Let’s take a look at the good reasons to include CGI in your next real estate project.
The possibility of obtaining a realistic visual display
One of the first and key advantages of the active use of CGI in real estate projects is that CGI images provide extremely realistic visual effects. Thanks to advances in rendering software and 3D modeling, CGI can create images that look like real photos of the final property. Seeing a photorealistic representation of what a property will look like can be much more appealing to clients, investors, and even potential buyers than simple architectural plans and traditional sketches:
- Modern CGI solutions allow architects to fully express all their design ideas down to the smallest details, capturing everything: from the texture of materials to the play of light on the surrounding landscape. This allows for a clearer and more complete picture, a full understanding of the result, and helps clients visualize the space in a way that is not possible with traditional drawings and plans;
- The flexibility of CGI makes it easy to make changes before construction begins, helping the project achieve the desired outcome;
- CGI solutions allow you to improve current marketing plans, and strategies and increase current sales figures in the real estate industry. When selling or renting real estate, first impressions are crucial. CGI can be an incredibly effective, comprehensive, and powerful marketing tool because CGI images of real estate can evoke positive emotional responses from potential buyers or investors. A high-quality rendering can make a property stand out in a crowded market;
- For developers looking to sell off-plan properties or promote projects still in the planning stages, CGI can provide potential buyers with an engaging visual experience. By realistically depicting interiors, exteriors, and even potential property facades, CGI helps potential buyers understand what they are investing in before construction begins. This not only increases trust but also speeds up the decision-making process, which leads to faster transactions of buying or renting real estate.
CGI solutions provide convenience and flexibility in real estate
The process of creating computer graphics offers many cost-effective opportunities and key solutions for displaying real estate. Once a 3D model of a property is created, it can be displayed in different ways, at different angles, at different times of the day or seasonally.
This absolute flexibility means you don’t need to invest in multiple prototypes or run multiple photo shoots. When rendering an object with different interior design options, adapting to the surrounding landscape, or changing environmental factors (e.g. lighting, weather), CGI can be quickly and inexpensively changed without involving additional physical resources.
CGI is an end-to-end, scalable solution, which means the same design template can be used across multiple marketing channels or strategies, which is extremely convenient and cost-effective. CGI is easily adaptable to different formats, saving you time and effort in the long run.
The solutions offered by CGI allow for much faster project approval and involvement of interested parties.
When it comes to real estate development, getting approval from stakeholders, investors and local authorities can often be a slow and complicated process. Computer graphics can speed up this process by providing a clear and detailed visual representation of the proposed design. Modern computer graphics can show how a new building fits into the local environment or how it complies with all applicable planning regulations. A visual display of real estate potential can increase investor confidence in the project. Clear, compelling images help convey project size, scope, and return on investment (ROI), which can be critical to securing funding.
With the help of computer graphics, you can show the flexibility of space. The interior of the building can be presented in several ways: you can turn raw space into a modern office, a stylish apartment, or a retail store. The versatility of CGI imagery allows clients to envision a property that meets their unique and current needs, whether they are looking to purchase a move-in-ready apartment, commercial space, or even an investment property.
Summarizing all of the above
Today’s real estate industry is becoming more competitive, which is why actively learning and applying advanced technologies like CGI can give you a clear advantage over your competition. Computer graphics provides key benefits for developers and their real estate projects. Whether you’re working on an as-yet-to-be-planned property, seeking stakeholder approval, or communicating your vision to potential buyers, computer graphics is an indispensable solution, a powerful tool that can improve the entire process.
Incorporating computer graphics into your next real estate project isn’t just a trend, it’s the most effective solution to help you stand out, build trust with your target audience, and bring your project to life the way you want it from the start.
