Gemma Longworth – The Inspiring Journey of a Creative Healer and Channel 4’s Upcycling Star
Who is Gemma Longworth?
Gemma Longworth is a well-known British television presenter, artist, and creative entrepreneur who has transformed her personal grief into a nationwide movement of healing through art. Best recognised for her work on Channel 4’s Find It, Fix It, Flog It, Gemma has become a beloved figure in the UK for her warmth, creativity, and advocacy for emotional wellbeing. Alongside her television career, she is the Founder and Managing Director of Hidden Gems CIC, a social enterprise that uses creativity to support individuals coping with bereavement and emotional challenges.
Gemma Longworth’s Early Life and Education
Gemma Longworth was born and raised in Liverpool, England, a city that continues to serve as the heart of her creative life. As of 2025, she is 41 years old, having celebrated her 40th birthday in May 2024.
From a young age, Gemma displayed an extraordinary passion for art and design. She pursued this interest academically, earning a BA in Drawing and Applied Arts from the University of the West of England (2002–2005) and later a Master’s degree in Textiles from Manchester Metropolitan University (2006–2008). Her formal training gave her the technical expertise and artistic confidence that later became central to her workshops, design work, and TV restoration projects.
Career Beginnings and The Button Boutique
Before becoming a familiar face on television, Gemma launched her first creative business, The Button Boutique & Boutique Workshops, in 2008. Based in Liverpool, the boutique offered bespoke art and craft workshops for groups, events, and private clients. Over 11 years, she honed her skills not only as an artist but also as an educator, event organiser, and entrepreneur.
Her hands-on approach and engaging personality helped her grow a loyal local following, eventually catching the attention of television producers looking for authentic creative talent.
Gemma Longworth on Find It, Fix It, Flog It
Gemma Longworth’s Role in the Hit Channel 4 Show
Gemma Longworth rose to national fame through her appearances on Channel 4’s award-winning daytime show Find It, Fix It, Flog It. Since joining the programme in 2015, she has worked alongside presenters Henry Cole and Simon O’Brien, restoring old and forgotten items and transforming them into beautiful, functional pieces. Her signature style—combining craftsmanship, colour, and a sense of story—quickly made her a fan favourite.
Is Gemma Longworth Guy Willison’s Wife?
There has been some online confusion linking Gemma Longworth to Guy Willison, another craftsman from British television. However, this is not true. Gemma Longworth and Guy Willison have never been married or romantically involved. They work in similar creative fields, which has led to mistaken assumptions, but there is no personal connection beyond professional admiration within the restoration community.
Hidden Gems CIC – Turning Grief into a Movement
Gemma’s most meaningful achievement is Hidden Gems CIC, which she founded in 2024. As a bereaved sibling, Gemma lost her brother Sean when she was a child—an experience that profoundly shaped her life. Rather than let grief consume her, she channelled her pain into purpose.
Through Hidden Gems, Gemma leads creative wellness and bereavement workshops for children, young people, and adults, helping them express emotions through art. She also partners with healthcare organisations, including Alder Hey NHS Foundation Trust, where she launched Alder’s Hidden Gems, a craft-therapy initiative supporting grieving children.
Her compassionate leadership and authenticity have earned her partnerships with organisations such as Mencap, Nugent, and numerous community charities across Merseyside.
Author of Craft Your Cure (2025)
In June 2025, Gemma Longworth will release her debut book, Craft Your Cure: 25 Craft and Upcycling Projects to Heal and Bring Joy, published by Watkins. The book combines her expertise in upcycling with her personal journey through grief, providing creative projects designed to support emotional healing.
The publication further establishes her as a leading voice in the UK’s creative wellness movement, showing readers how to “craft their cure” by transforming pain into purpose.
Gemma Longworth’s Personal Life
Is Gemma Longworth Married?
Despite rumours circulating online, Gemma Longworth is not publicly married. Some unofficial websites have claimed she is married to a man named Michael Barker, but there is no verified evidence to support this. Gemma herself has never mentioned a husband or partner on her verified social-media accounts.
Her Instagram and LinkedIn posts focus on her professional achievements, family memories, and creative projects—not romantic relationships. It is safe to say that as of 2025, Gemma Longworth remains unmarried and private about her personal life.
Does Gemma Longworth Have Children?
There is no record or public statement suggesting that Gemma Longworth has children. While she often works with young people through Hidden Gems CIC, her affection toward them stems from her passion for community and healing, not motherhood.
Her verified posts show her deep love for her mother, Lee, and frequent tributes to her late brother Sean, but no references to a spouse or children.
Gemma Longworth’s Net Worth
As of 2025, Gemma Longworth’s net worth is estimated between £400,000 and £600,000, based on her multiple income streams. Her wealth comes from her long-running television career, creative workshops, partnerships, and book royalties.
However, Gemma is not motivated by fame or fortune. Much of her professional focus revolves around community enrichment, emotional wellbeing, and the positive social impact of creative expression.
Public Image and Influence
Gemma is admired not only for her artistry but also for her genuine kindness and authenticity. She has built her reputation through transparency, hard work, and empathy.
Her social media presence, under @gemma_longworth_diy, features hundreds of posts celebrating art, wellbeing, family, and community life. Followers see a woman who balances public success with humility, always staying connected to her Liverpool roots.
Her message is simple yet powerful: creativity can heal.
Gemma Longworth’s Age, Family, and Inspiration
Gemma Longworth’s story is rooted in love and resilience. She was inspired deeply by her brother Sean, who tragically passed away at just eight years old, and by her mother Lee, who remains her closest companion.
Her reflections on grief and healing are heartfelt, personal, and authentic. Gemma often says she wants others to find the same comfort in creativity that she found after loss. Through Hidden Gems CIC, she continues to transform pain into hope for countless others.
Recognition and Achievements
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Presenter on Channel 4’s Find It, Fix It, Flog It
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Guest on Steph’s Packed Lunch (Channel 4)
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Founder and CEO of Hidden Gems CIC
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Author of Craft Your Cure (2025)
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Corporate workshop leader for Paint Yourself Positive
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Collaborator with Alder Hey NHS and multiple charities
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Advocate for creative wellness and bereavement support
FAQs
1. Who is Gemma Longworth?
Gemma Longworth is a British artist, TV presenter, and founder of Hidden Gems CIC, best known for Channel 4’s Find It, Fix It, Flog It.
2. How old is Gemma Longworth?
She is 41 years old as of 2025, born in May 1984.
3. Is Gemma Longworth married?
No verified information confirms her marriage; she is believed to be single and private about her personal life.
4. Does Gemma Longworth have children?
No, there is no public evidence that Gemma Longworth has children.
5. Is Gemma Longworth Guy Willison’s wife?
No. Gemma and Guy Willison are not married and have no personal connection beyond working in similar industries.
6. What is Gemma Longworth’s net worth?
Estimated between £400,000 and £600,000 as of 2025.
7. What is Gemma Longworth’s book?
Craft Your Cure, to be published in June 2025, blends creativity and healing through 25 craft projects.
8. What show is Gemma Longworth famous for?
Channel 4’s Find It, Fix It, Flog It, where she restores and upcycles furniture.
Final Thoughts
Gemma Longworth’s journey is an inspiring example of how creativity, empathy, and resilience can turn tragedy into triumph. From Liverpool artist to national TV presenter and founder of a thriving social enterprise, she embodies compassion and purpose.
Her story is not about celebrity—it’s about connection, healing, and the belief that creativity can rebuild lives. Whether she’s upcycling furniture on television, running bereavement workshops, or helping others “craft their cure,” Gemma Longworth continues to prove that art truly has the power to transform pain into beauty.
