Chris Behrens: A Trailblazer in Creative Operations at Universal Music Group
Chris Behrens, a Senior Director of Creative Operations at Universal Music Group (UMG), stands as a dynamic leader in the world of music-based entertainment. With over 15 years of experience, he has been instrumental in shaping how content is created and delivered for artists, labels, and partners worldwide. Based in Santa Monica, California, Chris Behrens has redefined creative operations and continues to play a pivotal role in the evolution of the music and entertainment industry.
Chris Behrens’ Career Journey
Early Education and Foundations
Chris Behrens’ journey began with his studies at the Academy of Sound Engineering, where he earned a diploma in Sound Engineering and Pro Tools in 2006. This foundational knowledge equipped him with technical skills that would later underpin his success in creative content production and management. His deep understanding of sound engineering laid the groundwork for his future endeavors in the music industry.
Professional Experience
Universal Music Group (2018 – Present)
Chris Behrens has spent more than six years with Universal Music Group, holding multiple key positions within the organization. His impact has been profound, driving innovative content strategies and empowering artists across UMG’s diverse portfolio of labels.
Senior Director – Creative Operations (July 2022 – Present) In his current role, Chris leads an in-house creative team specializing in a wide array of content, including:
- Media rollouts and production
- Social media and video content
- Graphic design and layout
- HTML5 development
- Lyric videos and photography
Under his leadership, UMG’s creative team produces “artist-first” content, a philosophy that ensures the artist’s voice remains central to all projects. He is also responsible for media strategy, talent negotiations, and exploring innovative ways to connect audiences with music and entertainment.
Senior Director, Creative + Media (October 2018 – July 2022) Prior to his current role, Chris established and managed UMG’s in-house Havas Creative team. He supported 24 business units and over 600 artists, creating more than 60,000 pieces of content. His expertise spanned media rollouts, traditional media buys (TV, radio, OOH, CTV/OTT), and emerging digital platforms, making him a vital asset to UMG’s media and creative operations.
Havas Media Group (2014 – 2018)
Before joining UMG, Chris Behrens spent over four years at Havas Media Group in leadership roles, managing global entertainment partnerships and media accounts.
Director, Global Entertainment Partnerships (March 2017 – October 2018) Chris played a critical role in managing partnerships between Havas Media Group and Vivendi (UMG & Gameloft), overseeing a $6 million collaboration. He introduced innovative entertainment strategies and tools, significantly enhancing the partnership’s global impact.
Manager, Global Entertainment Partnerships (December 2014 – February 2017) In this position, Chris focused on the Global Music Data Alliance, driving creative solutions that leveraged data to create more impactful marketing campaigns for music and entertainment clients.
Key Achievements
Transforming Creative Operations
One of Chris Behrens’ signature achievements is building and scaling UMG’s creative operations team. With a deep understanding of the music industry’s complexities, he streamlined processes to deliver exceptional content for artists and labels while maintaining cost efficiency.
Bridging Media and Creativity
Chris’ ability to bridge media strategy with creative production has been a cornerstone of his career. His work ensures that UMG’s marketing campaigns resonate with audiences, using a mix of traditional and digital platforms to maximize reach and engagement.
Empowering Artists
Through his leadership, Chris has prioritized “artist-first” content, focusing on innovative ways to support artists in sharing their stories. His work not only amplifies their voices but also builds deeper connections with fans globally.
Expertise and Skills
Chris Behrens brings an impressive array of skills to his roles, including:
- Content Strategy and Development: Crafting innovative strategies to create compelling, high-quality content.
- Media Planning and Optimization: Managing traditional and digital media campaigns to maximize effectiveness.
- Creative Services Management: Leading teams to produce visually stunning and impactful creative materials.
- Leadership and Talent Development: Mentoring teams to achieve professional excellence while fostering a collaborative culture.
- Technical Proficiency: Mastering tools such as Adobe Creative Suite, Content Management Systems (CMS), and Pro Tools.
The Impact of Chris Behrens at Universal Music Group
Chris Behrens’ work at UMG has not only enhanced the company’s creative operations but also reinforced its position as a global leader in the music industry. By fostering innovation and collaboration, he has helped UMG create experiences that resonate deeply with fans while driving commercial success for artists.
Innovations in Content Production
From lyric videos to cutting-edge social media campaigns, Chris has overseen the production of content that redefines how audiences interact with music. His ability to integrate technology and storytelling has resulted in memorable campaigns that stand out in a competitive market.
Supporting Emerging Talent
Chris’ efforts extend beyond established artists. By supporting new and emerging talent, he ensures that all artists under UMG’s umbrella have access to world-class creative resources, setting them up for long-term success.
Chris Behrens: A Visionary in the Music Industry
Chris Behrens exemplifies what it means to be a visionary leader in the entertainment world. His career is marked by a relentless drive to innovate and a commitment to excellence. From his early days in sound engineering to his current role at Universal Music Group, Chris has consistently delivered exceptional results, shaping the future of creative operations in the music industry.
Conclusion
Chris Behrens’ contributions to Universal Music Group and the broader entertainment industry are a testament to his expertise, creativity, and leadership. As the Senior Director of Creative Operations, he continues to inspire innovation and excellence, helping UMG remain at the forefront of music-based entertainment. With a career dedicated to empowering artists and advancing artistry, Chris Behrens’ impact will undoubtedly be felt for years to come.
