Charlie Morgan: From Ball Boy to Millionaire Entrepreneur in the Vodka Industry
Charlie Morgan, the co-founder and managing director of Au Vodka, has made a significant name for himself in the business world, particularly within the premium alcohol industry. His journey from a young ball boy, who was famously kicked by footballer Eden Hazard during a 2013 match, to becoming the co-founder of a £150 million vodka brand is nothing short of remarkable. In this article, we delve deeper into Charlie Morgan’s life, his role in Au Vodka, and how he turned an incident into a multimillion-pound empire.
The Early Days: Charlie Morgan’s Journey to Success
Charlie Morgan’s rise to prominence began unexpectedly. In 2013, during a Premier League match between Chelsea and Swansea, Morgan found himself at the center of media attention when Eden Hazard kicked him after the ball boy was accused of wasting time during a game. This moment would spark an unlikely path toward the business world.
What many did not know at the time was that this event would eventually lead to Morgan’s entrepreneurial journey. Rather than being defined by the infamous incident, Morgan channeled the spotlight into creating something powerful and lucrative. He co-founded Au Vodka in 2015 alongside his business partner, Jackson Quinn. With the desire to bring something fresh to the vodka market, the duo focused on offering a premium product with unique flavors and sleek packaging.
The Rise of Au Vodka
Au Vodka quickly gained attention, not just for its high-quality vodka but for its distinctive branding. The brand’s name, “Au,” is derived from the chemical symbol for gold, reflecting its premium status. What sets Au Vodka apart is its packaging, which includes bottles adorned with 24-carat gold flakes, creating a luxurious image that appeals to high-end consumers.
Au Vodka started with small-scale production but soon grew into one of the UK’s most sought-after premium vodka brands. Morgan and Quinn’s innovative approach led to strategic partnerships, ensuring the brand’s presence in major bars, clubs, and retailers across the country. The brand’s expansion is a testament to Morgan’s business acumen and his ability to identify trends in the competitive alcohol industry.
Charlie Morgan’s Role as Managing Director
As the managing director of Au Vodka, Charlie Morgan has been instrumental in driving the company’s success. Under his leadership, the brand has seen significant growth, with projections placing its value at £150 million. Morgan’s strategic vision and management skills have played a vital role in the company’s growth trajectory, enabling it to diversify its product offerings and reach a broader audience.
Morgan’s ability to connect with the right people and build lasting relationships has further boosted Au Vodka’s success. He has attracted influential figures, such as sports stars and celebrities, to endorse the product, enhancing its visibility. This has helped solidify Au Vodka as a top-tier brand in the luxury spirits market.
Charlie Morgan’s Net Worth: How Much Is He Worth Today?
As of 2025, Charlie Morgan’s net worth is estimated to be between £40 million and £55 million. This wealth has primarily been accumulated through his role as the co-founder and managing director of Au Vodka. The company’s rapid growth has positioned it as one of the leading vodka brands in the UK, significantly contributing to Morgan’s financial success.
In addition to his stake in the vodka business, Morgan’s entrepreneurial spirit continues to drive him forward. His vision for Au Vodka and his relentless pursuit of excellence in the alcohol industry have earned him recognition as one of the most successful young entrepreneurs in the UK.
Charlie Morgan and Eden Hazard: The Ball Boy Moment That Changed His Life
The infamous moment when Eden Hazard kicked Charlie Morgan on the football pitch in 2013 is an incident that Morgan has never shied away from. In fact, he has often referred to the event as a turning point in his life. Rather than letting the negative publicity hinder his future, Morgan turned it into a driving force behind his business success.
The incident garnered worldwide attention, and Charlie Morgan quickly became a household name, but it was his ability to pivot from this moment into something entirely different that set him apart. The attention brought by the incident opened doors for Morgan, and he seized the opportunity to carve out a new path for himself in business.
Au Vodka Today: A Luxury Brand with Global Appeal
Today, Au Vodka is a global brand known for its high-quality vodka and luxurious image. The company continues to evolve, with a growing presence in international markets and new product launches that further cement its place in the premium spirits industry. Under Charlie Morgan’s leadership, the brand is poised for even greater success in the coming years.
Au Vodka’s growth has been remarkable, and it is a testament to Morgan’s entrepreneurial skills and vision. The company’s luxurious products and iconic packaging have made it a popular choice among the elite and have helped the brand maintain its premium status in the competitive alcohol market.
Conclusion: Charlie Morgan’s Entrepreneurial Legacy
Charlie Morgan’s rise from a football pitch incident to a thriving business empire is a story of resilience, innovation, and entrepreneurial spirit. As the co-founder and managing director of Au Vodka, Morgan has built a brand that continues to redefine the luxury vodka market. His success is a reminder that even the most unexpected events can lead to incredible opportunities when paired with determination and a clear vision for the future.
Today, Charlie Morgan’s net worth continues to grow, and his influence in the spirits industry is undeniable. Au Vodka is a shining example of how entrepreneurship, creativity, and hard work can lead to extraordinary success.
