Best Book Marketing Services for Self-Published Authors

Self-publishing puts you in full creative control, no compromises, no gatekeepers. But let’s be real: without a traditional publisher’s marketing muscle, getting your book noticed is tough. That’s why savvy indie authors invest in top-tier book marketing services. It’s not just an option; it’s your secret weapon for standing out.
This complete guide analyzes leading marketing firms, low-cost offerings, and strategies designed to ensure that your book achieves its target audience.
H2: The Crucial Role of Book Promotion Services for Self-Published Authors
Publishing Is Only the Beginning
Accomplishing and publishing your book is an outstanding achievement. However, that does not ensure readers will discover it. Even remarkable works could be disregarded without a strategy to disseminate them. The scope of completing a book alongside its publication is indeed an achievement. Personally, finishing and publishing a book is indeed an accomplishment that should be celebrated. However, that does not ensure readers will discover it.
Standing Out in a Busy Marketplace
Every day, thousands of new books get published. For independent authors, this means more competition than ever. Marketing helps your book rise above the crowd. It gives your work a better shot at being discovered by the right people.
More Than Just One Book
True book marketing isn’t just about pushing a single title, it’s about building a brand that readers remember. Think beyond ‘Buy my book’ and instead ask, ‘Why should they come back for more?’ Whether it’s through a recognizable author voice, exclusive content, or a strong social media presence, your goal is to turn casual readers into lifelong fans. It won’t happen overnight, but with consistency, your audience will grow organically.
Finding the Right Audience
Good marketing doesn’t shout to everyone. It addresses readers who already appreciate what you are creating. Be it a romance, science fiction, memoir, or perhaps something more specialized, getting to the desired audience makes all the difference.
Turning Writing into a Career
Let’s face it, most of us write because we love storytelling, not spreadsheets. But when your books start generating income, suddenly new opportunities appear. The secret? Strategic marketing. You don’t need a Fortune 500 budget, just a smart, step-by-step approach. Consistent, targeted promotion can transform your writing from a passion project into a sustainable career; one that grows with each book you publish.
Key Elements Every Book Marketing Plan Should Include
Here’s the hard truth: uploading to Amazon and hoping for sales is like opening a shop in the desert. The best book marketing services go far beyond basic listing, they deploy surgical targeting to get your book seen, discussed, and bought. If you’re a self-published author competing with traditional publishers, you need this battle-tested strategy:
1. Clear Marketing Goals and Target Audience
Each author sets different goals, regardless if it is ‘selling 5,000 copies in the first six months’, ‘getting 100+ reviews on Amazon’, or ‘building a mailing list of 10,000 readers’. All strategies are focused in a singular direction to provide a measurable outcome while selling every book they publish. Measurable goals facilitate successful marketing.
Best book marketing companies begin by helping authors define:
- Who the target readers are (age, genre preferences, reading platforms)
- What success looks like (visibility, credibility, conversions)
- What timeline and budget are realistic
2. Author Branding and Positioning
Your author brand is more than a logo or color scheme. It’s your public identity. The best book marketers know that consistent messaging across platforms builds trust and encourages reader loyalty.
Key branding components include:
- A professional author website with SEO-optimized content
- A compelling author bio and story
- Cohesive branding across Amazon, Goodreads, and social media profiles
Wise authors know their book cover and Twitter feed should speak the same language. That’s where self-publishing book marketing companies shine:
Author Marketing Experts Inc. crafts bulletproof author brands (because mystery writers shouldn’t look like romance authors)
Scribe Media and Blue Mount Publishers handle your social media like you’re a NYT bestseller, even when you’re just starting out
These aren’t just services—they’re force multipliers for your author career.
3. Media Outreach and PR
Getting media coverage isn’t just for celebrity authors. With a strategic plan, even debut indie authors can land blog features, podcast interviews, or local TV segments.
Top book marketing agencies like Smith Publicity and Reedsy connect authors with:
- Journalists, bloggers, and literary influencers
- Press release distribution channels
- Speaking engagements and virtual book tours
- Podcast interviews and book club appearances
This element of digital book promotion strategies adds credibility and drives organic interest in your book.
4. Reader Reviews and Endorsements
Reviews are social proof and a major factor in a buyer’s decision. A strong book marketing plan includes outreach to generate early reviews before and after launch.
These battle-tested tactics separate the ‘maybe-reads’ from the ‘can’t-put-down’ bestsellers:
1. ARC Guerrilla Warfare
Don’t just send advance copies—strategically place them with:
- Top Amazon Vine Voices in your genre
- Bookstagrammers with engaged followings
- Podcast hosts who interview author
2. The Review Engine
Automated emails are good, but personalized requests work better. Try:
- “Loved chapter 5? I’d treasure your honest review!”
- Offering bonus content (deleted scenes, playlists) as thank-you’s
3. Promo Power Plays
Maximize services like BookBub/BookRaid by:
- Timing campaigns around genre trends (e.g., cozy mystery promo before holidays)
- Stacking giveaways with newsletter signup incentives
4. Blurb Warfare
Transform endorsements into social proof by:
- Featuring reviewer quotes in Facebook/Amazon ads
- Adding “As seen on [Podcast/ Blog]” to your cover design
Pro Tip: Track which tactic drives the most conversions, then double down.
BookBub and BookRaid offer affordable book marketing services that focus specifically on building this kind of early visibility.
5. Paid Advertising Strategy
If your budget allows, paid ads can significantly boost your reach. The best book promotion services help manage your ad spend across multiple platforms:
- Amazon Ads (AMS) for product-level targeting
- Facebook and Instagram Ads for audience targeting by genre, age, interest
- BookBub Ads for genre-specific targeting
- Google Ads for branded searches and broader reach
A proper budget breakdown, A/B testing, and performance tracking should be included.
6. Launch Plan and Promotional Calendar
No book marketing plan is complete without a structured timeline. The best book marketing services break it down into:
- Pre-launch (building buzz, growing email list, finalizing metadata)
- Launch week (heavy promotion, review requests, giveaways)
- Post-launch (sustaining interest with content, media, ads)
A detailed calendar ensures nothing slips through the cracks, from ARC distribution to email sequences to PR outreach.
7. Performance Tracking and Adjustments
Top self-publishing book marketing companies track what works and what doesn’t. Whether it’s ad performance, email open rates, or sales rank fluctuations, the data tells the story.
Regular reporting and optimization ensure that:
- You’re not wasting budget
- Campaigns stay relevant and adaptive
- Your next launch is even more successful
Understanding the Importance of Digital Book Promotion Strategies
Book marketing encompasses all activities aimed at promoting your book to potential readers. For self-published authors, this includes:
Digital book marketing is no exception and arguably the most practiced book marketing strategy by self-published and indie authors these days. Your book’s visibility, sales, and reader base can be improved through online resources like social media and Amazon ads.
1. Turn Social Media Into Your Book’s Growth Engine
Forget just “having an online presence”, smart authors treat social platforms as 24/7 book launch parties. Social media marketing for authors encompasses and goes beyond establishing an online presence.Here’s how to leverage them:
1. Content That Converts (Beyond “Buy My Book”)
- Tease with purpose: Share unedited first drafts vs. final paragraphs to show your creative process
- Turn readers into insiders: “Swipe to see the 3 covers we almost used—which do you prefer?” (Spoiler: This boosts pre-orders)
- Leverage video:
- TikTok/Reels: “The 1-sentence hook that made me write this book”
- Live Q&As: “Ask me anything about [controversial theme from your book]”
2. Engagement That Builds Tribes
- Reward interaction: Pin a top fan’s review for 24 hours as “Review of the Day”
- Trend-jacking:
- For romances: “Add to your TBR list!” during #SpicyBookTok trends
- For thrillers: “Tag a friend who’d survive Chapter 7’s twist”
3. Hashtag Warfare
- Niche tags beat generic ones:
- #SpaceOperaSaga (vs. #sci fi books)
- #DarkAcademiaVibes (vs. #bookstagram)
- Create your own: #SmithSquad for superfans
4. Giveaways With Strategy
- Entry requirements:
- “Follow + tag 2 book friends” (virality)
- “Subscribe for bonus entries” (list growth)
- Prize tiers:
- 1 winner: Signed copy
- 50 random entrants: Deleted scene PDF
5. Influencer Collabs That Move Needles
- Micro > Macro: A 10K-follower BookTuber with 80% engagement beats a 100K account
- Barter smart: Offer ARC exclusivity or character naming rights for their audience
Pro Tip: Sync organic posts with Amazon ad bursts—when a viral tweet drives traffic, hit those readers with retargeting ads.
2. Email Marketing
Regardless of their genre, email marketing for authors remains one of the cheapest ways to reach your audience directly. Establishing a committed subscriber list allows you to market your books even in the absence of social media algorithm-based advertising.
Building Effective Emails:
- Creating lead giveaways like capturing their interest through a few chapters or short tales.
- Publishing period content, such as personal gains or exclusive offers, along with promotional materials, in newsletters.
- Refining your subscriber base to provide tailored messaging depending on what your readers are interested in or their past actions.
- Having great subject lines and CTAs like ‘Grab it now’ or ‘Leave us a review’ alongside ‘Pre-order it now’ and ‘Download now.’
- Setting automation for follow-up messages or thank you notes after purchase, as well as reminders for what is to come and welcoming emails.
3. AMS: Amazon Marketing Services
The most visible marketing section for books is self-published Amazon book advertising. This is due to a few reasons, like needing to refine your ideal readers. Using AMS can highlight where you appear in search results, boosting sales while providing great readers.
Important strategies involve
- Targeting optimization for metadata Amazon keywords for books, which include the title, subtitle, and book description.
- Selecting the appropriate primary category and additional category increases your book’s likelihood of being a bestseller.
- Sponsoring product ads that display in search results and on competitor book pages.
- Conducting analysis on bids for CPC, conversions, and placements to refine and optimize campaigns consistently.
- Building a profile on Amazon Author Central helps in linking all authored books in one place, thus offering a professional look as an author.
Top Book Marketing Companies for Self-Published Authors
Having one of the best book marketing companies available, if you truly want to have wide success, would be a great advantage. It can widen the reach and impact of your book. These marketing services know how to position your book perfectly for it to be noticed.
Below you’ll find some of the most reputable self-publishing book marketing services remarkable for their self-publishing services.
1. Arkham House Publishers
Arkham House Publishers, one of the new leaders in the self-publishing industry, delivers cost-effective marketing services tailored specifically around self-published authors. Their staff makes certain to build the brand while implementing digital book promotion strategies on Amazon, email, social media, and various other platforms.
Highlights:
- Customized campaigns
- Social media marketing for authors
- Email automation
- Amazon book marketing services
- Dedicated author support team
2. Smith Publicity
Known as one of the most reputable names in book publicity, Smith Publicity has worked with thousands of authors worldwide. They deliver top book marketing agency quality with flexible and customizable packages.
Highlights:
- National and regional media outreach
- Branding and platform building
- Amazon optimization
- Book tour planning
- Strategic PR campaigns
3. BookBub
BookBub is famous for its highly effective reader-facing promotional tools. They connect authors directly with their ideal audience through affordable book marketing services and coveted featured deals.
Highlights:
- Highly targeted promotions
- Huge reader base
- Cost-effective book launch tools
- Reader engagement insights
4. Reedsy
Though not a marketing company, Reedsy boasts some of the best book marketers in the industry on their marketplace of vetted freelancers. You will find genre- and platform-specific experts who can craft tailored marketing campaigns.
Highlights:
- One-on-one access to marketing experts
- Transparent pricing
- Genre-specific marketers
- Flexible and custom campaigns
5. Author Marketing Experts Inc.
They offer customized strategic processes, industry-level actionable insights, and long-lasting brand awareness, which helps in marketing the books and getting them noticed by the target audiences in the midst of competition in the market. Author Marketing Experts Inc. offers specific targeted marketing solutions to self-published and independent authors.
Highlights:
- Amazon book marketing services
- Social media consulting
- Book launch campaigns
- SEO and blog outreach
6. Blue Mount Publishers
Blue Mount Publishers focuses on book promotion services for self-published authors, combining effective visibility-boosting strategies with competitive pricing. They offer tailored service bundles for every stage of publishing.
Highlights:
- Competitive Pricing
- Multi-platform Promotions
- Author Coaching
- Reader Review Generation
7. Book Marketers
Specializing among self-publishing book marketing companies, Book Marketers excels at helping authors connect with their specific reader demographics.
Highlights:
- Targeted email campaigns
- Book club promotions
- Genre-specific outreach
- Webinar hosting for authors
8. BookBaby
Well-known for its publishing services, BookBaby also offers some of the best book promotion services for indie authors. Their end-to-end solutions enable authors to launch their books confidently.
Highlights:
- Paid ad management
- Ebook distribution
- Amazon and Barnes & Noble promotions
- Cover and metadata consulting
9. Scribe Media
Ideal for nonfiction and business authors, Scribe Media helps turn your book into a brand asset. Their social media marketing for authors is part of a broader strategy to elevate your profile.
Highlights:
- Personal branding strategy
- Podcast outreach
- Thought leadership content
- LinkedIn advertising
10. AuthorHouse
A trusted name in assisted self-publishing, AuthorHouse offers proven digital book promotion strategies through its marketing add-ons.
Highlights:
- Email blasts
- Keyword optimization
- Online press releases
- Video book trailers
11. Book Savvy
If email marketing is your focus, Book Savvy specializes in email marketing for authors and list-building strategies to boost engagement.
Highlights:
- Email newsletter design
- Drip campaign automation
- List segmentation
- Review acquisition
12. Elite Authors
With Amazon-focused packages, Elite Authors is ideal for authors seeking expert Amazon book marketing services. Their Amazon SEO know-how helps your book surface in reader searches.
Highlights:
- Amazon A+ content support
- Sponsored product ads
- Category and keyword optimization
- Author Central management
13. BookRaid
While not a full-service book marketing company, BookRaid provides affordable book promotion services through targeted email promotional listings. This service helps authors engage directly with readers and increase visibility on a budget.
Perfect for authors seeking cost-effective book marketing and direct reader engagement via email.
Highlights:
- Affordable promotional listings
- Direct email reader engagement
- Budget-friendly exposure
- Ideal for indie authors with limited marketing budgets
14. Ghost Book Writers
Ghost Book Writers elevates author success through premium ghostwriting services that align with your creative vision. Their team crafts polished manuscripts designed to amplify your book marketing strategy, because compelling content is the foundation of every successful campaign. By blending literary excellence with market-aware storytelling, they help authors build stronger brands and more impactful promotions. Whether you’re refining a draft or starting from scratch, their services transform ideas into books that sell.
Highlights:
- Professional ghostwriting support
- Quality manuscript creation
- Enhances marketing and branding efforts
- Supports authors in delivering compelling content
Choosing the Best Book Marketers: What to Look For
For you as an author, marketers service your book professionally, and we both know they are not all the same. Settling for mediocre results does not exist in your world. The best book marketing services make use of a team or an agency that has a deep understanding of your specific context as an author. From debut fiction novels to niche nonfiction bestsellers, the right partner can transform them into bestsellers.
Here’s what to consider when evaluating the best book marketing companies and services:
1. Proven Portfolio and Author Success Stories
The top book marketing agencies showcase real results. Ask to see case studies, author testimonials, or campaign snapshots. Did their previous clients see increased sales or visibility? Do they have experience promoting books in your genre? A strong portfolio is a key indicator of effective and adaptable book promotion services.
2. Transparent Pricing and Clear Deliverables
Avoid vague marketing packages or hidden fees. The best book marketing services are upfront about pricing and will clearly explain what you’re getting, whether that includes Amazon book marketing services, social media marketing for authors, or email marketing for authors. Look for affordable book marketing services that provide real value without sacrificing professionalism.
3. Expertise in Your Genre
Marketing a thriller demands pulse-pounding urgency, while a memoir thrives on emotional connection. Children’s books? They need to captivate both young readers and the parents who buy them.
The best book marketers don’t just recognize these differences, they craft bespoke campaigns that speak directly to each genre’s unique audience. They know where your readers spend their time, what motivates them to click ‘buy,’ and how to turn casual browsers into devoted fans.
4. Full-Service Marketing Options
The best book promotion services offer more than just a few social media posts. Look for agencies that provide:
- Digital book promotion strategies
- Social media marketing for authors
- Email marketing campaigns
- Amazon book marketing services
- PR, influencer outreach, and podcast pitching
- Metadata optimization and promotional design
This holistic approach ensures consistent visibility across multiple platforms.
5. Focus on Self-Published Authors
Many indie authors are underserved by traditional marketers. That is why selecting book promotion services for self-published authors requires a deep understanding of the self-publishing industry, as submitting work to the right agency can make a huge difference. Self-publishing book marketing services have clear plans, which include dealing with your challenges and working together to make sure the book is positioned strategically so that the results are positive.
Tips: Getting the Best Book Marketing Services on a Budget
The marketing of your book does not need to burn a hole in your pocket. Numerous authors get good results by using affordable book marketing services that are cost-effective. It’s not about needing a big publishing house to gain traction; it’s about having the right strategies and some consistency.
Here are straightforward steps on how to maximize the best book marketing services while keeping the costs low:
1. Start with Social Media
This one’s free and right at your fingertips. Use Instagram, Facebook, or even X (yeah, what used to be Twitter) to talk about your book. Post quotes, cover art, and progress updates, or just connect with readers as a person, not a sales pitch. It’s what many of the best book marketing services would advise: be active, be present, and be real. No budget is needed.
2. Build an Email List
Having a mailing list gives you direct access to readers who care about your work. You don’t need thousands of subscribers, either. Tools like Mailchimp or ConvertKit are easy to use and offer free plans. Even the most affordable book marketing services often include email marketing because of its high return and long-term value.
3. Give Away Advance Copies
Nothing builds pre-launch excitement like putting your book in the hands of eager readers. Platforms like Goodreads and BookFunnel make it easy to distribute ARCs—where readers get a free story and you gain valuable early reviews. But the real magic happens when these giveaways are timed right and targeted to your ideal audience.
That’s why savvy authors rely on the best book marketing services to turn ARC campaigns into genuine momentum builders, not just review generators.
4. Try Low-Cost Ads
Ads don’t have to cost a fortune. Even a few dollars a day on platforms like Facebook or BookBub can make a difference if your targeting is on point. These platforms allow you to test what works before increasing your spending.
Some affordable book marketing services include ad setup or advice to help authors manage campaigns efficiently. Focus on steady growth, genuine connections, and finding the right tools for your stage in the journey.
Why Book Marketing Matters
The best book marketing services operate on the premise of an approach being predetermined. They formulate strategies based on the marketing goals that the author has set for the book’s target audience, chapter, area of interest, or genre.
The following guidelines will be useful:
Custom Marketing Strategy Development
Prestige agencies like Smith Publicity and Reedsy have built their reputations on crafting book campaigns as unique as the authors they represent. Rather than templated approaches, they curate publicity strategies that amplify your authentic voice—ensuring every interview, feature, and social push resonates with your core audience. This tailored methodology is why discerning authors trust them to translate creative vision into market impact
Author Branding Support
Agencies such as Author Marketing Experts Inc. specialize in developing strong author brands that readers trust and remember.
Data-Driven Reach: BookBub’s Precision Marketing
BookBub harnesses reader analytics to deliver affordable book marketing services with unmatched precision. Their secret? Laser-targeting millions of genre-specific readers who actively crave books like yours, turning casual browsers into confirmed buyers.
The Multi-Platform Advantage
Today’s authors can’t rely on a single channel. The winning formula combines:
- Amazon book marketing services (like Elite Authors’ conversion-optimized ads)
- Promotional powerhouses (BookRaid’s deal-driven campaigns)
- Social media mastery (Scribe Media’s audience-building expertise)
This triad ensures your book meets readers wherever they discover new stories.
Email: Your Direct Line to Superfans
Book Savvy transforms mailing lists into reader relationships. Their approach:
- Strategic List-Building – Opt-in incentives that attract your ideal audience
- Campaigns That Convert – Newsletter sequences that feel personal, not promotional
- Retention Focus – Exclusive content that keeps subscribers engaged long-term
The Silent Book Killer: Marketing Missteps
A brilliant book with poor marketing becomes the industry’s best-kept secret. Critical dangers include:
The Planless Launch
Publishing without a phased strategy is like sailing without a compass. The best book marketing services architect campaigns that:
- Build pre-launch anticipation (ARC seeding, early reviews)
- Maximize release week velocity (coordinated ads/promos)
- Sustain long-term visibility (evergreen content and remarketing)
The Fix: Partner with pros who replace guesswork with data-tested timelines—because visibility is just as vital as quality writing.
- Targeting the Wrong Audience
Without insight, your ads and posts may reach the wrong people. Good marketers use precise audience data to avoid wasted effort. - Wasting Budget on Unoptimized Amazon Ads
Amazon book marketing services must include expert keyword targeting, bid control, and A/B testing, otherwise, your ROI will suffer. - Relying on Social Media Without a Strategy
A few random posts won’t sell books. Top book marketing agencies develop social calendars, engagement tactics, and ad campaigns tailored to your goals. - Neglecting Email Marketing
Without an email list, you risk losing control over your audience. Email marketing for authors ensures you always have direct access to your biggest fans. - Undermining Your Author Brand
Inconsistent visuals, tone, or messaging across platforms confuse readers. The best book promotion services unify your presentation for maximum impact. - Letting Bad Campaigns Define You
A poor launch isn’t the end. Many self-publishing book marketing companies offer relaunch packages, branding overhauls, and ad audits to get you back on track.
Building Your Author Brand for Long-Term Success
Establishing a visible and trusted author brand is vital to achieving success in self-publishing. Here are great strategies employed by the best book marketing companies to help authors achieve visibility.
- Craft a Clear and Consistent Author Identity
From your Amazon Author Central profile all the way to your personal website and newsletter, each feature should capture your voice and style.
Social Media That Builds Superfans
Smart authors treat social platforms as a conversation, not a megaphone. By mixing genre-tailored content (think #BookTok trends for romances or lore-deep dives for fantasy) with genuine reader engagement, you cultivate communities that want to promote your work. The key? Consistent interaction, polls about character decisions, behind-the-scenes writing struggles, and giveaways that reward participation over passive follows.
Email Marketing: Your Secret Retention Tool
While social media reaches audiences, email keeps them. Affordable book marketing services excel at helping you:
- Grow your list organically (via reader magnets like bonus chapters)
- Nurture with purpose (newsletters that entertain first, sell second)
- Automate smartly (welcome sequences for new subscribers that feel handcrafted)
The ROI? Readers who anticipate your next release—and preorder without prompting.
- Implement Scalable Digital Book Promotion Strategies
Use tools like content marketing, SEO blog writing, and audience targeting to create visibility that grows with your career. - Position Yourself as More Than One Book
Long-term success depends on being seen as a creator with more to offer. Marketing services focus on branding you, not just promoting your title. - Partner with Experts
Different genres require different tactics. The best book marketers know what works for sci-fi, memoir, romance, nonfiction, and everything in between.
Beyond Publishing: Build a Career with Confidence
At Arkham House Publishers, we prioritize providing modern authors, both self-published and traditionally published, with the best book marketing services in the industry.
Our marketing plans offer customized Amazon book marketing services, social media marketing, effective email marketing, and much more to help our authors build their platforms, grow their audiences, and boost sales.
Our Commitment: Premium Results Without Premium Prices
At Arkham House Publishers, we redefine value in author marketing. Every campaign blends white-glove service with budget-smart strategies—because exceptional outcomes shouldn’t require endless resources. From tailored consulting to done-for-you campaigns, we treat your book’s success as our personal mission.
Why Leaders Choose Us?
When top-performing authors need the best book marketing companies, they turn to our proven framework:
- Strategic Agility: Custom plans adapting to market shifts and genre trends
- Execution Excellence: Flawless campaign rollouts with transparent reporting
- ROI Focus: Metrics-driven tactics that convert clicks to lasting readerships
For goals that demand more than generic solutions, Arkham House delivers.
Frequently Asked Questions
1. Is it worth paying for book marketing?
Investing in professional marketing transforms your book from a hidden gem to a discoverable masterpiece. Top-tier services provide targeted outreach, data-driven ad strategies, and industry connections that most authors can’t access alone, often paying for themselves through increased royalties and career momentum.
2. How much should I spend on promoting a book?
While 10-20% of your publishing budget is a solid baseline, prioritize scalability. Debut authors might start with $500-$2,000 for essential promo (ARCs, basic ads), while established writers often reinvest 30-50% of earnings into expanding their reach. The key: track ROI to justify every dollar.
3. What’s the best time to start marketing a book?
Launch your campaign 4-6 months pre-release to build ARC reviews and social proof, then intensify efforts 8 weeks out. For nonfiction, start even earlier (6-8 months) to establish authority through guest articles and podcasts.
4. Can I market my book myself?
Yes; if you’re willing to master algorithms, design eye-catching assets, and dedicate 10+ hours weekly. Many hybrid authors handle grassroots efforts (social media, newsletters) while outsourcing complex tasks like Amazon DSP ads or PR outreach to the best book marketing companies for optimal results.