Andrea Lilly: Founder & CEO of Roar Talent – Empowering the Next Generation of Female Talent
Andrea Lilly is a name that stands out in the entertainment and talent management industry. As the founder and CEO of Roar Talent, she has dedicated her career to empowering female talent in the TV and digital sectors. With over 14 years of experience in television, Andrea has played an instrumental role in some of the most well-known TV shows, such as Love Island, TOWIE, Celebs Go Dating, and I’m a Celebrity… Get Me Out of Here! Her vast expertise in casting, talent development, and nurturing new stars has led to the creation of Roar Talent – an agency built on a foundation of personal connection and commitment to its clients.
In this article, we will delve into Andrea Lilly’s professional journey, the success of Roar Talent, and her mission to support and uplift female talent.
Andrea Lilly’s Journey: From TV to Talent Management
Early Career in TV Production
Andrea Lilly’s career in television began over 14 years ago, where she quickly found her niche in casting and talent management. Throughout her career, she has worked with some of the biggest names in TV, including ITV’s Love Island, TOWIE, and I’m a Celebrity… Get Me Out of Here!. Her diverse experience spans across major productions and reality TV shows, where she was responsible for managing casting and talent, ensuring the right personalities were selected for each show.
During her time at ITV, Andrea had the opportunity to work as a Digital Producer on Love Island (Series 3) and I’m a Celebrity… Get Me Out of Here! (Series 17). These roles enabled her to gain valuable insights into the world of reality TV and digital content production, shaping her understanding of what it takes to discover and nurture talent for the screen.
Seven Years at Lime Pictures
In 2016, Andrea took on a new challenge with Lime Pictures, one of the leading UK production companies. She spent over seven years with the company, where she honed her skills in talent casting, talent development, and production. As part of Lime’s Development team, Andrea managed casting for all development projects, including unscripted television shows. Her time at Lime Pictures was pivotal in helping her discover her true passion for talent management.
During her years at Lime, Andrea developed strong relationships with hundreds of rising stars, working closely with them to manage and guide their careers. She found fulfillment in nurturing talent, and this sparked her desire to create a talent agency that would put the needs of its clients first. This passion for empowering talent became the driving force behind the founding of Roar Talent.
Roar Talent: Empowering Women in the Entertainment Industry
The Birth of Roar Talent
In 2024, Andrea Lilly made the bold decision to establish Roar Talent – a boutique talent management agency focused on championing female talent in the TV and digital world. Her goal was simple: to provide women in the entertainment industry with the mentorship, guidance, and support they need to thrive. Andrea’s mission for Roar Talent is to ensure that every client feels empowered, valued, and supported at every step of their journey.
Roar Talent stands apart from other agencies in its personal approach to talent management. Andrea and her team place a strong emphasis on building meaningful relationships with their clients, ensuring that they feel heard and understood. The agency works tirelessly to celebrate every achievement of its clients, providing them with the tools they need to succeed in a competitive industry.
A Personal Touch
One of the defining aspects of Roar Talent is its focus on personal connection. Andrea believes that in an industry where talent can often feel like just another commodity, it is crucial for clients to feel like they are part of a family. At Roar Talent, every client is treated with care and respect, and the agency’s ethos is built on creating long-term relationships rather than short-term gains.
Andrea’s own experience as a mother has further informed her vision for the agency. Her daughter is her biggest inspiration, and she wants to ensure that future generations of women, including her daughter, feel empowered to succeed. Roar Talent is more than just a business; it’s a platform for women to find their voice and make their mark in the entertainment world.
Andrea Lilly’s Vision for the Future
Supporting the Next Wave of Female Stars
As the entertainment industry continues to evolve, Andrea Lilly remains dedicated to supporting the next generation of female talent. Through Roar Talent, she aims to provide a space for women to thrive, particularly in an industry that has historically been male-dominated. Andrea’s vision is to create opportunities for women from all backgrounds to be seen and heard, both on and off the screen.
One of Andrea’s key goals for Roar Talent is to expand its reach and work with a diverse range of clients. She believes that representation matters, and she is passionate about giving women the platform they deserve. By helping emerging talent navigate the complexities of the entertainment industry, Andrea hopes to inspire other women to pursue careers in TV, film, and digital content creation.
Building a Legacy
As Andrea looks to the future, she is determined to build a legacy that reflects her values and mission. She wants Roar Talent to be known as an agency that not only represents talent but also invests in the personal growth and well-being of its clients. Andrea hopes that by empowering her clients and providing them with the support they need, she can contribute to reshaping the entertainment industry for the better.
For Andrea, the work is just beginning. She is driven by her passion for talent management and her commitment to creating a space where women can succeed and feel empowered.
Conclusion
Andrea Lilly is a trailblazer in the world of talent management, and her work with Roar Talent has made a significant impact on the entertainment industry. With over 14 years of experience in television and casting, Andrea has established herself as a leading figure in the industry. Through her agency, she is committed to empowering female talent and ensuring they have the support they need to thrive.
Andrea’s personal approach to talent management, combined with her passion for nurturing and developing talent, sets her apart as a true leader in the field. As Roar Talent continues to grow, Andrea remains dedicated to supporting the next wave of female stars and building a legacy that will inspire generations to come.
