Aliya Kapoor: A Rising Digital Account Manager and Scion of Bollywood Royalty
Aliya Kapoor is a name that resonates both in the worlds of digital marketing and Bollywood legacy. As a talented Digital Account Manager based in the United Kingdom, Aliya is building an impressive career while belonging to one of Bollywood’s most revered families. Her story intertwines a blend of professional achievement and rich cultural heritage, making her an intriguing figure in both the corporate and entertainment spheres.
This article explores Aliya Kapoor’s professional journey, educational background, family roots, and her father’s legacy, providing a comprehensive portrait of this rising star.
Who Is Aliya Kapoor?
Aliya Kapoor is a Digital Account Manager currently working with Mediaplus UK. Known for her expertise in digital marketing, programmatic advertising, and campaign management, Aliya has carved out a niche for herself in a competitive industry. She demonstrates a strong command over the technical and analytical aspects of digital campaigns, driving measurable results for major clients.
Aliya’s academic credentials reinforce her professional acumen. She holds a Bachelor of Arts degree in Philosophy from The University of Manchester, graduating with a commendable 2:1 grade. Her philosophical training has likely equipped her with critical thinking and analytical skills that benefit her in strategic marketing roles.
Professional Journey and Experience
Mediaplus UK: Digital Account Manager
Aliya Kapoor joined Mediaplus UK as a Digital Account Manager in October 2023. In this role, she is responsible for planning, implementing, and analysing digital advertising campaigns for key clients such as Hiscox and E.ON Next. Her tasks include managing programmatic ad buys, reporting on campaign performance, and collaborating closely with Account Directors to optimise campaign effectiveness using various Demand-Side Platforms (DSPs).
Her role demands a thorough understanding of digital advertising ecosystems, including platforms like Google DV360, Teads Ad Manager, and Amazon Advertising. Aliya’s expertise ensures that campaigns are not only delivered effectively but also produce insightful data for continuous improvement.
Assembly Global: Senior Programmatic Account Executive
Before joining Mediaplus, Aliya worked for Assembly Global from 2021 to 2023. Initially starting as a Programmatic Executive, she was quickly promoted to Senior Programmatic Account Executive due to her proficient handling of high-profile clients like Nike, Zalando, and Lenovo. Here, she gained extensive experience in media buying and managing programmatic campaigns across various platforms.
Additional Roles
Aliya’s career also includes roles beyond marketing, demonstrating her versatility and commitment. She served as a SEN (Special Educational Needs) Teaching Assistant at Vibe Teaching, where she supported children with Autistic Spectrum Conditions integrating into mainstream schooling. Her empathetic approach and calm demeanour were noted as valuable assets in this challenging environment.
Additionally, Aliya worked as a content writer for Floodmaker, where she developed creative content around digital marketing and lifestyle coaching. This role likely helped her refine her communication skills, essential for client engagement and campaign storytelling in her current marketing career.
Educational Background
Aliya Kapoor’s education forms a strong foundation for her career. She attended Lady Margaret School, where she completed her A-Levels in Philosophy & Ethics, Mathematics, and Economics, alongside an AS Level in History. During this time, she also demonstrated leadership as a House Captain, reflecting her early aptitude for responsibility and teamwork.
Her university years at The University of Manchester saw her earn a Bachelor of Arts in Philosophy with a 2:1 grade, reflecting academic excellence and dedication. The analytical and ethical perspectives gained from philosophical studies likely provide her with unique insights into human behaviour and decision-making—crucial for successful marketing strategies.
The Kapoor Family: Bollywood Royalty
Aliya Kapoor’s identity extends beyond her professional life into her distinguished family lineage. She is the granddaughter of the legendary Bollywood actor Shashi Kapoor, a pillar of Indian cinema who left an indelible mark through his versatile acting and contributions to theatre and film.
Aliya’s Father: Karan Kapoor
Aliya Kapoor is the daughter of Karan Kapoor, the son of Shashi Kapoor and a former actor himself. Karan had a career in Bollywood during the 1970s and 80s before transitioning to a successful career in photography, primarily based in London.
Karan Kapoor married British model Lorna Tarling in 1978, and they have two children, Aliya and Zak (Zachary) Kapoor. Despite the glamour associated with the Kapoor family name, Karan has largely maintained a low profile while focusing on his photography and family life.
Aliya Kapoor’s Connection to Bollywood
Although Aliya lives a relatively private life in the UK, she maintains close ties to her Bollywood roots. She has been spotted attending family events such as her cousin Taimur Ali Khan’s birthday celebrations at the Pataudi Palace, signalling a warm relationship with her extended family back in India.
Unlike many of her famous relatives who pursued careers in acting, Aliya has chosen a different path, excelling in digital marketing. This decision reflects her individuality and determination to build her own identity while honouring her family heritage.
Balancing Heritage and Career
Aliya Kapoor exemplifies a modern professional who skillfully balances the legacy of an iconic family with the demands of a dynamic and evolving industry. Her achievements in digital marketing highlight her ability to adapt and thrive in contemporary business environments.
Her upbringing in a family synonymous with art and performance may have influenced her creativity and communication skills—both critical in digital advertising. At the same time, her education and work experience underscore a pragmatic approach, ensuring measurable success and career growth.
Skills and Competencies
Aliya’s success can be attributed to several key skills:
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Programmatic Advertising Expertise: Skilled in managing digital campaigns on multiple DSP platforms, optimising ad spend and targeting.
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Data Analysis: Proficient in using Excel and other tools to analyse campaign data, produce insightful reports, and recommend actionable improvements.
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Collaboration: Works closely with account directors and clients to ensure campaign objectives align with business goals.
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Communication: Strong written and verbal communication skills developed through content writing and client-facing roles.
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Empathy and Leadership: Demonstrated in her previous role supporting children with special educational needs, showcasing emotional intelligence and patience.
Future Prospects
Given her trajectory, Aliya Kapoor is well-positioned for continued growth in the digital marketing sector. Her hands-on experience with leading brands and comprehensive understanding of programmatic advertising place her at the forefront of the industry.
She also represents a fresh face of the Kapoor family, blending tradition with innovation, and potentially inspiring other family members to explore diverse career paths beyond acting.
Conclusion
Aliya Kapoor’s journey is a compelling blend of heritage, education, and professional achievement. As a Digital Account Manager at Mediaplus UK, she is making significant strides in a competitive industry, while her family background connects her to the rich cultural legacy of Bollywood’s Kapoor dynasty.
Her story is one of balance—honouring a storied past while forging a unique future. Through dedication, skill, and a thoughtful approach to her career, Aliya Kapoor is carving out her own space in both the marketing world and the Kapoor family narrative.
Her blend of creativity, analytical thinking, and empathy marks her as a promising professional and an inspiring figure for young people navigating the intersections of tradition and modernity.
