Innovative Hotel Amenities: Strategies to Differentiate Your Hotel

Today, hotel tours face more fierce competition and more serious involution. How to stand out from the crowd has become an urgent problem for hoteliers. Hotel amenities are what customers pay special attention to, and perhaps we can break through this point.

Hotels with amenities may bring customers the best experience and the most satisfactory service with their amenities, and with it come great hotel benefits. Improved competitiveness, raised brand reputation, higher ratings, and more loyal customers.

This article will analyze the definition and types of hotel amenities and, finally, will introduce some innovative hotel amenities.

What Are Hotel Amenities?

Hotel amenities are hotel facilities or services that hotel customers can enjoy. Amenities in hotel include not only the facilities in the room but also those outside the room. Some hotel amenities are free, but some are not. Different hotel space types provide different hotel amenities. 

Types of Amenities in Hotels

Hotel amenities are customer-centric and aim to make their stay satisfying and comfortable. From the moment we walked into the hotel, we were exposed to the hotel amenities. When you check in, perhaps the hotel staff will bring you a plate of fruit or some local accessories. When you open the door, you will see a lot of infrastructure furnishings inside. Various types of hotel amenities can be divided into distinct categories.

Based on the hotel’s service features, facilities can be categorized into luxury amenities, business amenities, resort-style amenities, budget-friendly amenities, pet-friendly amenities, and long-term stay amenities. According to the function of hotel amenities, they can be divided into bedroom facilities, bathroom facilities, dining facilities, leisure facilities, entertainment facilities, fitness facilities, etc.

11 Innovative Hotel Amenities Ideas

It’s a good idea to attract customers by introducing some innovative amenities for hotels. Here are a few innovative hotel amenities: 

 A Box of Local Specialty Food

Customers, when they come to visit the local area, definitely want to taste some local specialties. Customers will be touched and delighted to receive a beautiful box of snacks when they arrive. Who can say no to a free meal? At the same time, we can also provide corresponding consulting services, and if customers need it, you can recommend some good food restaurants to them.

Exclusive Promotions

You can get to know your customer’s personal preferences and personality traits and offer them discount packages and coupons, which can attract a large number of customers. It can not only boost local consumption and economic growth but also help customers save money and increase satisfaction.

 Pop-Up Lodging

Pop-up lodging is a great solution for dealing with fully booked hotels during peak seasons. Common types of pop-up lodging include shipping containers, vintage trailers (like Airstreams), and various kinds of glamping tents. 

Among these, glamping tents are especially popular because they are lightweight and flexible while still providing a stable and comfortable living experience. Some of the most popular glamping tents include safari tents, glamping domes, and yurts. 

Glamping dome, in particular, stands out with its unique curved design that is visually appealing. Its triangular frame makes it sturdy enough to withstand strong winds and heavy snow. Inside, the column-free design creates a spacious feel, and large panoramic windows offer fantastic outdoor views, creating a cozy atmosphere. Plus, with a little rearranging, the glamping dome can also serve as an event space, making it a cost-effective choice.

 Mini Bar  

For some customers, cocktails are their favorite. Traveling is a pleasure and enjoyment, and they are eager to be able to chat with other customers over a glass of wine, share a joke, listen to soft music, leave their worries behind, and relax. The minibar can be a nook with a variety of food and beverages, a cart full of wines, or a soundproofing room. The minibar provides a small meeting place for customers.

 Game Hall

When it rains or storms and makes it impossible to travel, most customers choose to stay in a hotel. At that time, some customers may get bored and can only sleep quietly or play with their mobile phones and watch TV. But if you have an arcade, you can solve this problem well. The arcade is more than just video games, it can set up a variety of multiplayer games such as board games, bowling, archery, billiards, and so on. Customers can go anytime, not just when they can’t go out. They only have to pay once and can play all day.

Free Transportation Services

Renting a car can seem like a hassle and an expensive expense. If you’re able to work with the local car rental industry, you can offer free transportation services to your customers. Deliver customers safely to their destination within the stipulated time. First, it’s very convenient for customers, who don’t have to think about where to rent a car and don’t have to worry about being overcharged because they are tourists. Second, this greatly increases the goodwill of customers and enhances the popularity of the hotel.

Free Parking

This is a question that many customers ask. When customers travel by car, they feel terrible if there is no parking space or if the cost of parking is very high. When customers book rooms, you can find out whether they will drive to arrange parking spaces in a more reasonable and orderly manner and try to prevent the situation of the vehicle being full and not being parked.

Fitness Center

Many fitness enthusiasts want to maintain a good exercise habit while traveling. A fitness center is available to meet the basic needs of these customers. Thoughtful amenities in a hotel that take into account the needs of customers will impress them and make them loyal customers of the hotel.

Massage Equipment

For those traveling long distances, a full-body massage can help them quickly eliminate fatigue and rejuvenate. After getting off the plane or high-speed train for more than ten hours, being able to lie comfortably on the massage chair is a great temptation for customers. The massage chair can be a good way to relieve soreness and improve sleep quality.

Charger and Adapter

It’s important to have a charger. Customers from abroad may not be able to use local chargers and will need to use some adapter connectors. If the electronic device or mobile phone runs out of battery, it is very troublesome. Your adapter connector can be recycled to help some customers solve their problems.

Turndown Desserts

Better service means higher customer trust, higher ratings, and more customers. Full consideration is how it should be. Customers may want to eat because they’re hungry or for other reasons, but they don’t want to go out. It’s time to bring turndown desserts into play. Treat your customers to a dessert with local flavors and take your service to the next level.

Conclusion

Throughout the whole passage, we understand the meaning of amenities in hotels and learn about many innovative hotel amenities. The love of customers is what we want to see, and a steady stream of revenue is also what we want to see. So you should do something now, find some suitable hotel amenities, and then elevate your hotel.