Hanushka Toni: The Visionary Founder Redefining Luxury Resale Through Sellier
Who Is Hanushka Toni?
Hanushka Toni is a British entrepreneur, former lawyer, and the Founder and CEO of Sellier, one of Europe’s most recognisable luxury resale platforms. Known for blending legal precision with creative luxury branding, she has built Sellier into a trusted destination for high-value pre-owned designer handbags and accessories, with a strong presence in London and Monaco.
Her journey is not only one of commercial success but also of identity, migration, family collaboration, and modern leadership. This article provides a complete, factual, and reader-friendly profile of Hanushka Toni, covering her background, career, business, and personal life.
Background and Early Life
Hanushka Toni Ethnicity and Upbringing
Hanushka Toni is originally from Azerbaijan and was raised in London, United Kingdom. She has publicly spoken about arriving in the UK as a child without speaking English, an experience that shaped her resilience, adaptability, and ambition.
Her multicultural background plays a subtle but important role in her worldview, particularly in how she approaches international business, branding, and global clientele.
Education and Academic Foundations
Hanushka received a strong academic education in the UK:
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James Allen’s Girls’ School – Secondary education
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King’s College London – Law (LLB)
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BPP University – Legal Practice Course
Later in her career, she undertook executive education at Harvard Business School, reflecting her commitment to continuous professional development and strategic leadership.
From Law to Luxury: Hanushka Toni’s Career Journey
Legal Career and Early Professional Experience
Before entering the luxury sector, Hanushka trained and worked as a lawyer. Her early career included:
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Trainee Solicitor at Macfarlanes
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Legal Secondee at Schroders
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Internships at Freshfields Bruckhaus Deringer and Hogan & Hartson
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Analyst role at Arkios
This legal background gave her a deep understanding of contracts, compliance, risk management, and governance—skills that later proved invaluable in entrepreneurship.
Transition into Luxury and Branding
In 2018, Hanushka made a decisive career shift, leaving law to pursue luxury marketing and creative leadership. She joined Relevance in Monaco, where she held roles including:
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Marketing Associate
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Senior Marketing Manager
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Creative Director
This period marked her full immersion into the luxury world, combining strategy with aesthetics and consumer psychology.
Hanushka Toni Sellier: Building a Luxury Resale Powerhouse
The Founding of Sellier
Hanushka Toni founded Sellier in 2019, establishing the business in Knightsbridge, London. The company was created to address a growing demand for authentic, curated, high-end pre-owned luxury goods, particularly designer handbags.
Sellier quickly differentiated itself by focusing on:
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Rigorous authentication standards
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Personalised concierge-style service
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Limited, highly curated inventory
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Trust and discretion for high-net-worth clients
Growth in London and Monaco
Under Hanushka Toni’s leadership, Sellier expanded beyond London to Monaco, positioning the brand within one of Europe’s most exclusive luxury markets. This geographic expansion reinforced Sellier’s image as a cross-border luxury resale authority.
She has served continuously as Chief Executive Officer and Director of the company since its incorporation.
Leadership Style and Business Philosophy
Founder-Led, Detail-Driven Leadership
She is known for being deeply involved in every aspect of Sellier, from brand voice to customer experience. Her leadership style blends:
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Legal discipline
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Creative vision
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Operational control
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Family-based collaboration
Her brother serves as Chief Operating Officer, highlighting Sellier’s structure as a founder-led, trust-based enterprise.
Redefining Pre-Owned Luxury
Rather than positioning resale as secondary or discounted, Hanushka reframed it as intelligent luxury ownership—a philosophy that resonates with sustainability-conscious and investment-aware consumers.
Hanushka Toni Age
Hanushka Toni was born in January 1989, making her 37 years old as of 2026.
Hanushka Toni Husband and Family Life
Hanushka Toni is married to Sergey Toni. While she keeps her personal life largely private, public records and investigative reporting confirm the marriage. She does not publicly centre her spouse in her brand narrative, preferring to maintain a clear distinction between personal relationships and professional identity.
Hanushka Toni Children
Hanushka Toni is a mother of two children. She has spoken in interviews about balancing entrepreneurship with motherhood, often highlighting the realities of running a luxury business while raising a family.
Her approach reflects a modern leadership model in which professional ambition and family life coexist rather than compete.
Hanushka Toni Net Worth: What Is Known
There is no officially verified public figure for Hanushka Toni’s net worth.
While Sellier operates within the high-value luxury market and handles significant assets, private companies in the UK are not required to disclose founders’ personal wealth. Any figures circulating online should be treated as speculative unless supported by audited financial disclosures.
What can be stated confidently is that her wealth is business-derived, closely tied to Sellier’s valuation, inventory, and brand equity rather than celebrity endorsements or media ventures.
Public Image and Digital Presence
Professional Visibility
She maintains a strong professional presence across platforms, where she presents herself as:
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Founder-led entrepreneur
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Luxury specialist
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Businesswoman rather than influencer
Her communication style is polished, direct, and brand-consistent, reinforcing Sellier’s premium positioning.
Personal Brand
Although known as a “professional bag addict,” she uses this identity strategically—humanising the brand while reinforcing deep product expertise rather than superficial consumption.
Governance, Transparency, and Business Structure
She has remained a Director of Sellier Ltd since 2019, while ownership and control structures have evolved over time, as is normal for growing founder-led companies.
These governance changes reflect:
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Investment restructuring
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Shareholding adjustments
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Operational scaling
They do not alter her role as the public and operational leader of the business.
Why Hanushka Toni Matters in Modern Luxury
She represents a new generation of luxury founders:
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Legally trained yet creatively fluent
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Globally minded but locally rooted
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Family-oriented yet commercially rigorous
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Privacy-conscious in an era of oversharing
Her work with Sellier has contributed to normalising luxury resale as a credible, aspirational, and intelligent market, rather than a secondary alternative to retail.
Quick Info
| Field | Information |
|---|---|
| Full Name | Hanushka Toni |
| Date of Birth | January 1989 |
| Age | 37 years (as of 2026) |
| Nationality | British |
| Ethnicity / Origin | Azerbaijani (raised in London, UK) |
| Profession | Entrepreneur, Former Lawyer |
| Known For | Founder & CEO of Sellier |
| Company | Sellier Ltd |
| Founded | 2019 |
| Business Sector | Luxury resale (designer handbags & accessories) |
| Headquarters | London, England |
| Other Location | Monaco |
| Education | King’s College London (Law), BPP (LPC), Harvard Business School (Executive Education) |
| Marital Status | Married |
| Husband | Sergey Toni |
| Children | Two |
| Current Role | Founder & Chief Executive Officer |
| Net Worth | Not publicly disclosed |
Conclusion
Hanushka Toni is far more than a luxury reseller. She is a strategic founder, a modern business leader, and a case study in disciplined entrepreneurship. From her Azerbaijani roots and London upbringing to her legal career and ultimate success with Sellier, her story reflects adaptability, focus, and vision.
As the luxury industry continues to evolve towards sustainability, transparency, and circular ownership, Hanushka’s influence through Sellier is likely to grow—solidifying her position as one of the most compelling figures in European luxury entrepreneurship today.
FAQs
1: Who is Hanushka Toni?
Hanushka Toni is a British entrepreneur and former lawyer, best known as the Founder and CEO of Sellier, a luxury resale business specialising in high-end designer handbags and accessories.
2: How old is Hanushka Toni?
Hanushka Toni was born in January 1989, which makes her 37 years old as of 2026.
3: Is Hanushka Toni married and does she have children?
Yes, Hanushka Toni is married to Sergey Toni and is a mother of two children. She keeps her family life largely private while occasionally speaking about balancing business and motherhood.
4: What is Hanushka Toni’s ethnicity and background?
Hanushka Toni is originally from Azerbaijan and was raised in London, United Kingdom. She identifies as British and has built her education and career in the UK.
5: What is Hanushka Toni’s net worth?
There is no publicly verified figure for Hanushka Toni’s net worth. As Sellier is a privately held company, personal wealth details are not disclosed, and any online estimates should be treated as speculation.
