Simon Sugar: Visionary Entrepreneur Behind CitiVest and a Leading Force in UK Commercial Property

Who Is Simon Sugar?

Simon Sugar is a prominent British entrepreneur and property investor, widely recognised as the Founder and Director of CitiVest, a commercial property investment company focused on strategic acquisition and development across the United Kingdom. With a career spanning more than three decades, Simon Sugar has played a central role in building, scaling, and leading high-value businesses across property, technology, and commercial investment.

Known for his decisive leadership style, extensive industry network, and sharp commercial instincts, Simon Sugar has overseen more than £1 billion in property transactions through board-level roles and direct investment platforms. While he maintains a relatively private public profile compared to other high-profile business families, his impact on the UK commercial property landscape is substantial and measurable.

Early Life and Background

Simon Sugar Age

Simon Sugar was born in June 1969 in the United Kingdom. As of 2026, Simon Sugar is 56 years old. He grew up in an entrepreneurial environment shaped by business discipline, commercial awareness, and long-term strategic thinking.

From an early stage, Simon demonstrated a strong interest in business operations, commercial relationships, and growth strategy. These early influences would later shape his career trajectory and leadership approach.

Simon Sugar Family Background

Simon Sugar comes from a well-known British business family. He is the eldest son of Lord Alan Sugar, one of the UK’s most recognised entrepreneurs and business figures. Growing up in a family deeply involved in enterprise and innovation provided Simon with early exposure to boardroom decision-making and commercial strategy.

However, despite this background, Simon has built his career largely outside the television spotlight, choosing to focus on long-term business development rather than public media exposure.

Simon Sugar Wife

In contrast to his professional visibility, Simon Sugar maintains a high level of privacy regarding his personal and family life. Details about his wife have not been publicly disclosed, and there is no verified public information available concerning his children or whether he has a son. This deliberate approach to privacy reflects a clear separation between his professional achievements and his personal life, allowing him to remain focused on business leadership, strategic decision-making, and long-term investment priorities.

Simon Sugar’s Career Journey

Early Career at Amstrad

Simon Sugar began his professional career at Amstrad in 1989, where he worked his way into senior leadership. His progression within the company was driven by his ability to manage commercial relationships, develop new business opportunities, and deliver consistent growth.

In 1998, Simon was appointed to the board of Amstrad, marking a significant milestone and confirming his reputation as a capable and trusted business leader. His tenure at Amstrad lasted until 2007, providing him with nearly two decades of experience in corporate governance and large-scale commercial operations.

Simon Sugar and Amscreen

Founder and CEO of Amscreen

In 2007, Simon founded Amscreen, a company specialising in wireless, real-time digital signage solutions. Under his leadership as Founder and CEO, Amscreen grew into a global leader in its sector, operating a network of more than 15,000 digital screens.

The company worked with major blue-chip clients across retail, fuel, and outdoor advertising, delivering advanced IoT-enabled screen solutions supported by remote monitoring technology.

Sale to Bauer Media Group

Amscreen’s success culminated in its sale to Bauer Media Group, a major international media organisation. Following the sale, Simon continued to support the business in a special advisor capacity, ensuring continuity and strategic alignment.

This exit marked one of the most significant achievements of his entrepreneurial career and demonstrated his ability to scale, professionalise, and successfully exit a technology-driven business.

Simon Sugar and CitiVest

Founder and Director of CitiVest

In May 2021, Simon Sugar founded CitiVest Ltd, a commercial property investment company focused on identifying and executing strategic opportunities across the UK.

As Founder and Director of CitiVest, Simon Sugar leads:

• Investment strategy

• Deal origination

• Relationship development with institutional partners and stakeholders

CitiVest operates with a disciplined, data-driven approach, targeting assets with long-term value potential and strong fundamentals.

Strategic Vision at CitiVest

Simon Sugar’s leadership at CitiVest is characterised by:

• Fast, informed decision-making

• Deep understanding of property cycles

• Strong governance frameworks

• Focus on sustainable growth

Under his direction, CitiVest has rapidly established itself as a credible and respected player in the UK commercial property market.

Board Roles and Property Portfolio

Amshold and Amsprop

In addition to CitiVest, Simon Sugar sits on the boards of Amshold and Amsprop, two property-focused organisations that together have overseen more than £1 billion in property transactions.

These roles reflect his long-standing expertise in:

• Property acquisition

• Development strategy

• Portfolio management

• Corporate structuring through SPVs

His extensive involvement across multiple property entities highlights both scale and operational sophistication.

Simon Sugar Net Worth

While Simon Sugar’s net worth is not officially published, industry estimates suggest that his personal wealth is in the range of £20 million to £40 million. This valuation is derived from his ownership and leadership of CitiVest, the successful sale of Amscreen to a major media group, and his long-standing board-level involvement in high-value property companies. In addition, his extensive UK property holdings and use of structured investment vehicles further contribute to this estimated figure. It is important to emphasise that this amount represents an informed industry assessment rather than a declared, audited, or publicly confirmed valuation.

Leadership Style and Business Philosophy

How Simon Sugar Leads

Simon Sugar is widely regarded as a decisive and entrepreneurial leader. His leadership style combines:

• Commercial realism

• Strategic foresight

• Strong relationship management

• Operational discipline

He is known for making clear, timely decisions and for building trusted partnerships across finance, property, and corporate sectors.

Long-Term Focus

Unlike short-term speculative investors, Simon focuses on long-term value creation, whether through property development, strategic repositioning of assets, or scaling operational businesses.

Public Presence and Social Media

Simon Sugar on X (Twitter)

Simon Sugar maintains a professional presence on X under the handle @simonsugar, where he is followed by more than 31,000 followers. His profile reflects his role as Founder and Director of CitiVest and his interest in commercial property and business development.

While not highly personal, his social media presence reinforces his credibility and reach within business and investment circles.

Quick Info

Conclusion

Simon Sugar represents a modern, disciplined approach to British entrepreneurship. While rooted in a strong family business legacy, he has carved out his own reputation through strategic leadership, successful company building, and large-scale property investment.

From his early years at Amstrad to founding and exiting Amscreen, and now leading CitiVest, Simon Sugar’s career reflects consistency, scale, and commercial intelligence. His preference for privacy has not diminished his professional impact; instead, it has allowed his business results to speak for themselves.

As CitiVest continues to expand its footprint in the UK commercial property market, Simon Sugar remains a key figure to watch — a leader defined not by publicity, but by performance.

NewsDipper.co.uk