Impact of Taxi Wraps on Outdoor Advertising in NYC

While NYC is an economic powerhouse, and one of the most bustling and visually radical sophisticated metropolises in the world, the Outdoor Advertising in NYC is only possible with over six million residents, who are constantly moving and commuting. Tourists and patrons provide the ever-expanding company’s growing market base should Tail off the most important urban advertising strategies: Taxi Wraps. Taxi Wraps turn a vehicle into a moving billboard advertising on all of the city’s streets.

What is Outdoor Advertising in NYC?

Outdoor advertising are any form of ads, promotions, or marketing strategies in an open and public space away from the consumer’s home. The outdoor advertising is NYC’s of the Outdoor Advertising sliding line of sculptural advertising in NYC is Endless. The outdoor ads includes:

• Classic billboards
• Highway billboards
• Bridge billboards
• Wallscapes
• Street Furniture advertising
• Transit advertising
• Bus ads
• Subway ads
• Ads in and on taxis

Outdoor advertising is to capture the attention of the public in different locations and for different purposes repeatedly for the advertisers to ply their message. With the high volume of people on foot NYC is advertised and marketed to offer a goldmine for any outdoor campaign to be a success.

Taxi Wraps: A Fun and Unique Type of Advertising

Taxi wraps are a unique and fun form of advertising. A taxi, or some other vehicle, displays advertisements. Taxi wraps can be:

Full Wraps: These kinds of wraps serve as mobile, moving billboards and are eye catching and noticeable.

Partial Wraps: These wraps are where only a few specific areas are covered, such as just the side or the top of the vehicle.

Rooftop Signs: These are advertisements, either digital or static, placed on the roof of the vehicle. These can be seen by people and drivers on the road.

Taxi wraps are moving advertisements, unlike static billboards. This allows ads to be seen by even more people, as ads are able to get to new and different areas of a city unlike static billboards that stay in the same spot.

Why Taxi Wraps Work in New York City

High Visibility: New York City taxis work almost nonstop advertising to customers they encounter in traffic every day.

Targeted Reach: Advertisers can choose and target advertising to specific areas, including business and shopping districts, tourist areas, and more.

Captive Audience: Passengers in the taxis are a captive audience, able to see roof ads and any interior ads in the vehicle.

Cost Efficiency: In high-traffic areas like NYC, taxi wraps are more affordable than traditional billboards and provide better visibility for the price.

Creative Flexibility: Companies can remember campaigns with wraps, full visuals, and bright designs that are digital and colorful.

Advertising Types

Full Vehicle Wraps:  Complete branding on all four sides.  Easily the most expensive, but the most noticeable, and they provide countless advertising opportunities.

Partial Wraps:  Great visibility while being the most affordable option. Focus is on high-impact zones like the doors, rear, and hood.

Interior Advertising:  passengers are the targets for ads.

Rooftop Signs:  Stationary and target all pedestrians and drivers.

Taxi Wrap Advertising Costs in NYC

Full taxi wraps range on average from 2,000-5,000 per wrapped taxi is determined by the design complexity. (Increase in use of the fleet)*

Partial wraps, taxi tops, and other advertising:  300-500 per taxi.

(digital, posters), from 50-200 per taxi. (pm)

Investors may feel that spending $7,000+ on taxi advertising is too much, but taxi advertising has the ability to capture the attention of a large audience while combined with other advertising strategies such as billboards or posters. Because of the high price, spending money on billboards, print posters, or online ads could present a better return on a less costly investment. Taxi advertising is a great investment due to the constant movement of the vehicle and advertising for the brand while a billboard cannot billboard cannot.

Benefits of Using Posters or Billboards with Taxi Advertising:

This advertising tactic allows carpet advertising and taxi advertising at the same time. This creates a synergistic approach to advertising.

Stationery Billboards/Walls: Billboards and walls with ads capture people’s attention and communicate messages effortlessly and with high visibility. Taxi advertising allows the ad to reach more people by advertising on the moving vehicle.

Brand Recognition: The more people are exposed to the same brand, the more the start to remember and recognize the brand.

Location Flexibility: Taxi advertising wraps gives the ability to choose a different location for the ad to go, and to choose what location the ad will go to for different spontaneous and seasonal campaigns.

Extended Outreach: Taxi advertising campaigns that are mobile tend to capture the attention of people passing by or people in other moving vehicles and encourage them to take pictures. This allows the ad to reach people outside of the taxi advertising campaign location.

Conclusion

Identify where your audience is likely to be and then pick a location to advertise that best fits your audience.

Select Format: Depending on your advertising budget you can choose to do full or partial wraps. Rooftop ads can also be purchased for a higher price.

Design Eye-Catching Creative  Large, bold colors and eye-popping designs will capture attention and make any ad stand out on a moving car.

Integrating taxi wraps ads with bus ads, billboards and wallscapes ads will make a unified ad campaign across an entire city.

Measure To determine the ROI of taxi campaign ads, analyze how many people saw ads, the engagement, and the new potential leads.

Case Studies and Examples

Tourism Campaigns  Taxi wraps promote museum and cultural attractions for the city tourism board and are seen by PAX and residents across the boroughs.

Product Launches  Consumer brands use full taxi wraps as new product launches and turn the taxi into moving advertisements for press and social media.

Local Businesses  Taxi wraps advertise restaurants, gyms, and retail stores to specific neighborhoods or areas with a lot of people.

Public Awareness Campaigns  Public health, safety, and Community/PR campaigns taxi wraps to reach a diverse audience for city wide messages.

Conclusion In New York City, outdoor advertising is one of the best ways to reach a metropolitan audience. Advertisers can use taxi wraps advertising for a high impact and mobile way to reach city commuters, tourists, and pedestrians.

Taxi advertising has lots of options, like full vehicle wraps, rooftop signage, and interior advertising, making it one of the most important advertising mediums available in urban markets. When combined with other outdoor advertising formats, advertisers using vehicle wraps can guarantee their advertising impressions are multiplied, enhancing message communication and overall engagement throughout New York City.