Lizzie May: The Creative Force Behind Sky News’s Digital Storytelling Revolution
Who Is Lizzie May?
In the fast-moving world of British broadcasting, Lizzie May stands out as one of the new generation of digital storytellers reshaping how audiences consume the news. Based in London, she is a Digital Video Producer and Senior Social Media Specialist at Sky News, where she combines editorial precision with the creative energy of a digital native.
Her career is a blend of traditional journalism and innovative brand communication — from early reporting roles in local papers to producing trending explainers viewed by millions. With an instinct for powerful visuals and a command of modern editing tools, Lizzie May has quickly become a recognised name within UK media circles.
Early Life and Education: The Foundation of Lizzie May’s Media Journey
Brunel University London – Building the Basics
Lizzie May’s path to the newsroom began at Brunel University London, where she studied English and Film & TV Studies and graduated with a strong 2:1. Her time at Brunel proved pivotal: rather than simply studying the craft of communication, she actively shaped it.
Noticing the absence of a campus publication, Lizzie May launched The Brunel Times, the university’s new student newspaper. As Founder and Editor-in-Chief, she led a team of over thirty writers and four editors, handling content strategy, editing, and feature writing herself. This role ignited her passion for storytelling and demonstrated her natural leadership in content creation.
Her academic excellence continued with a first-class dissertation and later professional training at News Associates, where she achieved the Gold-Standard NCTJ Diploma in Multimedia Journalism — the industry’s most respected qualification. The blend of theory, writing skill and newsroom training laid the groundwork for her rapid rise.
Lizzie May’s Early Career: From Local Newsrooms to National Platforms
Freelance Beginnings and Community Reporting
Before reaching national television, Lizzie May honed her craft in community journalism. She began as a News Reporter for the South London Press, covering local politics, housing issues and community stories. Her by-lines included pieces on homelessness, unemployment and activism across South London. These experiences sharpened her investigative instincts and grounded her storytelling in human detail.
During this period, she also worked as a Multimedia Journalist with News Associates, mastering fast-turnaround reporting, shorthand and video editing. Her professionalism and accuracy in high-pressure environments caught the attention of national editors.
Irish Daily Mail and MailOnline – A Step into Global Media
Her next big leap came with DMG Media Ireland, where she joined the Irish Daily Mail as a Trainee Reporter in 2021. Working from Dublin, she produced stories on culture, lifestyle and current affairs for both print and digital platforms.
Soon after, Lizzie May returned to London to join MailOnline, one of the world’s most-read digital news outlets. As a Video Presenter and News Reporter, she created daily explainers and TikTok-style content designed for global audiences. Her videos tackled viral stories — from Usain Bolt’s missing millions to Shakira’s lyrical feud with Gerard Piqué — blending clarity with humour and reach.
This period at MailOnline taught her the rhythm of digital media: concise scripting, quick production, and adapting tone for multiple platforms — skills she now applies at Sky News.
Lizzie May at Sky News: Driving the Digital Frontier
Senior Social Media Specialist and Content Manager
In May 2023, Lizzie May joined Sky News in London as Senior Social Media Specialist and Content Manager. She quickly became a bridge between the newsroom and digital audiences — shaping online coverage and helping the network maintain its competitive edge in the age of instant news.
Her role involves managing editorial workflows, coordinating across output teams and ensuring that content performs effectively on platforms like X, TikTok and Instagram. She uses her editorial eye to translate traditional television stories into digital-first formats that engage younger demographics without sacrificing accuracy or credibility.
Projects such as “TikTok to Enforce Curfew on Teenagers” and “How Putting a Fiver on Football Could Cost You a Mortgage” illustrate her knack for fusing public-interest journalism with relatable, viral appeal.
Digital Video Producer – The New Era of Visual Storytelling
By May 2025, her consistent impact led to promotion as Digital Video Producer at Sky News. In this capacity, Lizzie May oversees the production of high-quality video features, interviews and explainers that define Sky’s modern on-screen tone.
She brings together her technical proficiency — Adobe Premiere Pro, scripting, video editing and post-production — with an editorial sensibility rooted in accurate reporting. Her portfolio includes light-hearted features like Kevin the Sheep Collecting GCSE Results and serious broadcast moments, such as coordinating the live interview with reality-star-turned-athlete Spencer Matthews, who discussed his record-breaking endurance feat.
This mixture of entertainment and hard news reflects the strength of Lizzie May’s multimedia approach: dynamic, authentic, and aligned with how audiences consume information today.
The Broader Skill Set of Lizzie May
Editorial Expertise
At the heart of her success is editorial discipline — researching, fact-checking, writing and producing content under tight deadlines. She has covered breaking news, lifestyle features, celebrity stories and policy updates with equal finesse.
Video and Post-Production Mastery
Her command of video production and post-production tools allows her to independently craft polished outputs that meet broadcast standards. Colleagues at Sky describe her as someone who “edits with empathy” — focusing on clarity, flow and emotional connection.
Corporate Communication and Brand Strategy
Before journalism, Lizzie May also gained experience in corporate and community communications. She worked part-time at Louis Vuitton as a Client Advisor and Brand Representative, and at The Football Association as a Community Coordinator. These roles enhanced her understanding of audience engagement, message consistency and brand storytelling — skills that now inform her social-media strategy at Sky.
Achievements and Recognition
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Founded and led a university newspaper that became a model for student journalism at Brunel.
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Produced over 1,500 media pieces across different platforms during her early newsroom career.
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Awarded Gold-Standard NCTJ qualification, marking professional excellence in journalism.
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Promoted within Sky News in less than two years — a testament to performance, creativity and adaptability.
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Built an active online presence, with more than two thousand followers on X (@lizziesmay), where she shares broadcast clips and newsroom insights.
Lizzie May’s Style and Approach to Journalism
Blending Authenticity with Accessibility
What sets Lizzie May apart is her ability to humanise headlines. Whether covering royal updates, social-media trends or investigative stories, she finds a tone that is both factual and conversational. Her scripts are crisp, her visuals dynamic, and her delivery warm — reflecting an intuitive grasp of what modern viewers expect.
Championing Digital Innovation
Lizzie May’s approach aligns with the transformation happening across major news networks: making broadcast content mobile-friendly, social-shareable and inclusive. Her dual expertise in editorial storytelling and digital strategy makes her a key contributor to Sky News’s innovation pipeline.
Looking Ahead: The Future of Lizzie May in British Media
With a career already spanning local journalism, national newspapers and prime-time television, Lizzie May represents the next generation of hybrid media professionals. Her trajectory suggests leadership potential — perhaps heading digital content teams, producing long-form documentaries or training emerging journalists in multimedia production.
She embodies the newsroom of tomorrow: technologically fluent, audience-aware and journalistically principled. As British media continues to merge digital speed with editorial depth, talents like Lizzie May will play a central role in shaping that evolution.
Final Thoughts on Lizzie May’s Impact
From a student editor at Brunel University to a Digital Producer at Sky News, Lizzie May’s journey is a case study in ambition meeting adaptability. She has mastered both the art of storytelling and the science of distribution — producing content that informs, entertains and connects.
Her story proves that modern journalism is no longer confined to the printed page or the studio floor. It lives on screens, in feeds, and in the creative minds of professionals like Lizzie May, whose commitment to excellence continues to inspire the industry.
So here’s what you should take away from today: Lizzie May is not just part of the digital-media future — she is helping to define it.
