Mars The Label: The Manchester Fashion Powerhouse Redefining British Glamour
In the heart of Manchester, a new wave of fashion confidence was born — Mars The Label. Founded in 2016, this bold British brand has quickly become a global sensation. Known for its figure-flattering silhouettes, daring designs, and empowering message, Mars The Label has redefined modern femininity. What began as a small home-grown idea has evolved into a worldwide retail success, loved by influencers and “cool girls” across continents.
The label’s ethos is simple yet powerful — fashion should make every woman feel confident, bold, and unstoppable. With sleek cuts and vibrant designs, Mars The Label bridges the gap between street style and luxury, embodying a perfect balance of empowerment and sophistication.
The Visionary Founder – Arianna Ajtar
Behind Mars The Label stands Arianna Ajtar, a driven entrepreneur who transformed her passion into a thriving empire. At just nineteen years old, Ajtar launched the brand from her parents’ home in Manchester, determined to create a label that celebrated women of all shapes and sizes.
Her journey from a local dreamer to a global fashion figure is a story of determination, creativity, and resilience. Without formal training in business or fashion, she relied on intuition and a deep understanding of her audience. Today, Arianna Ajtar continues to oversee the brand’s creative direction, ensuring that each collection resonates with Mars The Label’s fearless identity.
Mars The Label’s Signature Aesthetic
The Art of Confidence and Curve Appeal
Mars The Label has become synonymous with confidence. From its signature bodycon dresses to sleek co-ords and sculpted jumpsuits, each design is crafted to highlight natural curves and celebrate individuality. The label embraces bold colour palettes, daring cut-outs, and elegant tailoring, making its pieces a staple for nightlife, holidays, and special occasions.
Inclusivity and Global Appeal
Unlike many fashion houses, Mars The Label offers an inclusive size range from UK 4 to 20, ensuring accessibility for women across all body types. This inclusivity has played a major role in its international popularity, attracting loyal customers from the UK to the Middle East, Europe, and beyond. The brand’s message of empowerment through style resonates with women everywhere — reminding them that confidence never goes out of fashion.
Retail Evolution and Global Presence
Founded and headquartered in Manchester, United Kingdom, Mars The Label has grown from an online brand to a recognised global name. The company’s website, marsthelabel.com, offers worldwide shipping and localised shopping experiences, with fast delivery across the UK and international destinations including Pakistan, Australia, and the USA.
In 2025, the brand made a significant leap by partnering with Flannels, one of the UK’s premier luxury retailers. This marked Mars The Label’s first major retail collaboration, elevating its presence from online boutiques to physical store displays. With this expansion, the label continues to position itself as a modern luxury brand that’s accessible yet aspirational.
Company Overview
Business Identity
-
Industry: Retail & Fashion
-
Founded: 2016
-
Headquarters: Manchester, Great Britain
-
Website: https://marsthelabel.com
-
Founder: Arianna Ajtar
-
Core Offering: Designer women’s wear including dresses, co-ords, jumpsuits, and swimwear.
Brand Tagline and Philosophy
Mars The Label proudly calls itself “Where the cool girls shop” — a statement that perfectly captures its identity. The brand’s collections are unapologetically stylish, merging femininity with edge. It’s more than just clothing; it’s a lifestyle for women who lead with confidence, grace, and individuality.
Customer Experience and Ethical Vision
Mars The Label champions accessible luxury without compromising quality. With flexible payment options like Klarna and Clearpay, the brand ensures customers can shop with ease. Orders placed before 4 PM in the UK are eligible for next-day delivery, and international customers can expect transparent shipping and return policies.
Ethically, the label takes pride in responsible manufacturing and local design, maintaining its roots in Manchester. Each piece is designed in-house, reflecting the creativity and craftsmanship of its dedicated team.
The Future of Mars The Label
As Mars The Label continues to grow, its vision remains focused on empowerment and inclusivity. With expanding retail partnerships, celebrity endorsements, and global reach, the brand is poised to become one of Britain’s most influential fashion exports. Arianna Ajtar’s success story inspires a new generation of young entrepreneurs, proving that passion and persistence can turn a dream into a global brand.
In the ever-evolving world of fashion, Mars The Label stands out not just for its designs, but for its spirit — a brand built by a woman, for women, redefining what it means to look and feel powerful.
