Shay Segev – The Visionary Leader Driving DAZN’s Global Sports Revolution
Shay Segev is a pioneering technology executive renowned for his strategic vision and leadership in online gaming, digital entertainment, and global sports media. With more than two decades of experience in transforming digital businesses, Segev has built a distinguished career defined by innovation, disruption, and growth. Currently serving as the Chief Executive Officer (CEO) of DAZN Group, a world leader in sports streaming and entertainment, Shay Segev continues to reshape how fans engage with sports across continents.
Born in Israel in February 1976, Segev’s journey from software developer to CEO of a global media powerhouse demonstrates his exceptional ability to blend technology, leadership, and business insight. His story is one of dedication, adaptability, and visionary thinking in a rapidly evolving digital landscape.
Early Life and Education of Shay Segev
Shay Segev’s academic foundation reflects his lifelong passion for technology and management. He earned a Bachelor of Applied Science (B.A.Sc.) in Computer Science from Tel Aviv University between 1998 and 2001. His education in computer science gave him a strong technical grounding that would later become central to his leadership approach.
Recognising the importance of strategic and managerial expertise, Segev pursued a Master of Business Administration (MBA) at the Kellogg School of Management, Northwestern University from 2003 to 2005. While completing his MBA, he studied abroad in both Tel Aviv and Chicago, combining practical experience with academic excellence. His education was fully sponsored by his employer — an early testament to his talent and potential.
Shay Segev’s Career Journey: From Technology to Leadership Excellence
Early Career and Technical Foundations
Segev began his career in 1998 at Comverse Technology, Inc., where he worked for over six years as a Software Developer, Architect, and R&D Manager. His time at Comverse honed his expertise in software design, development, and innovation — laying the groundwork for his later executive achievements.
In 2004, he joined Mercury Interactive as Chief Technology Officer, a position that deepened his understanding of product innovation and enterprise technology. During this period, Segev developed a unique ability to translate complex technical systems into scalable business models.
Playtech and Videobet: Building Global Digital Platforms
In 2006, Shay Segev joined Playtech, one of the world’s leading online gaming software providers. He quickly rose through the ranks to become Chief Operating Officer (COO), overseeing large-scale technology operations and strategic growth initiatives. Simultaneously, he served as Chief Executive Officer of Videobet, a Playtech subsidiary based in Tallinn, Estonia, where he managed product innovation and software delivery for global clients.
During his eight-year tenure at Playtech and Videobet, Segev’s leadership helped the company dominate the online gaming sector. His performance earned him repeated recognition in the Gaming Intelligence Hot 50 list — in 2012, 2014, 2016, and 2018 — making him the only individual to appear multiple times in that prestigious ranking.
Strategic Role at Coral and Transition to Entain plc
In 2015, Segev joined Coral as Chief Strategy Officer, where he played a pivotal role in guiding the company’s digital direction and merger strategy. His success at Coral led to his appointment at Entain plc (formerly GVC Holdings) in 2016, initially as Chief Operating Officer and later as Chief Executive Officer in 2020.
At Entain, a FTSE 100 company, Segev steered one of the world’s largest online betting and gaming entertainment groups. His tenure focused on digital transformation, responsible gaming, and operational excellence. Under his leadership, Entain expanded its global footprint, modernised its digital infrastructure, and enhanced its commitment to ethical gaming practices.
Shay Segev and DAZN: Transforming Sports Streaming
Becoming CEO of DAZN Group
In June 2021, Shay Segev joined DAZN Group as Co-CEO and became sole CEO in January 2022. Headquartered in Gibraltar, DAZN is a global sports-media and streaming company that delivers live and on-demand sports content to millions of subscribers worldwide.
Segev’s arrival marked a new era for DAZN, bringing his rich experience in digital platforms and data-driven growth to the world of sports streaming. His vision focuses on expanding DAZN beyond traditional broadcasting, transforming it into a comprehensive sports-entertainment ecosystem integrating live streaming, betting, e-commerce, and fan engagement.
Strategic Vision and Innovation
Under Segev’s leadership, DAZN has evolved into a dynamic global brand synonymous with accessibility, innovation, and fan experience. He believes that technology should make sports more inclusive and interactive, breaking down barriers between fans and the action they love.
By leveraging his background in gaming and digital operations, Segev is driving DAZN’s strategic shift from a subscription-based streaming platform to a multi-product, data-centric sports platform. His focus areas include:
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Expanding DAZN’s reach in Europe, Asia, and Latin America.
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Introducing sports betting and interactive features integrated into live streaming.
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Strengthening partnerships with sports leagues and rights holders.
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Using AI and data analytics to personalise content for fans.
Segev’s approach aligns perfectly with DAZN’s mission to “revolutionise how the world consumes sports.”
Leadership Style and Philosophy of Shay Segev
Shay Segev is admired for his hands-on leadership style, technological fluency, and strategic mindset. Colleagues describe him as analytical, innovative, and deeply committed to empowering teams. He consistently advocates for digital transformation driven by data, agility, and creativity.
As a leader, Segev values collaboration, curiosity, and continuous improvement. His ability to connect technology with business purpose has earned him respect across multiple industries. He is also known for fostering diversity and ethical responsibility within organisations, ensuring long-term growth built on integrity and trust.
Awards and Industry Recognition
Shay Segev’s outstanding achievements have been recognised repeatedly within the global gaming and entertainment industries. He was named among the Hot 50 Managers in the Gaming Industry four times — in 2012, 2014, 2016, and 2018 — highlighting his consistent influence and innovation. This distinction made him the only executive to appear more than once on the list, a testament to his enduring impact on digital entertainment.
Personal Life of Shay Segev
Though a prominent public figure, Shay Segev maintains a relatively private personal life. He currently resides in Gibraltar with his wife and four children. Outside work, he is passionate about technology, sports, and innovation, often sharing insights through professional networks. His Twitter profile (@DaznSegev) reflects his enthusiasm for transforming global sports media and inspiring the next generation of tech leaders.
Conclusion: Shay Segev’s Lasting Legacy in Digital Transformation
From software development in Israel to leading one of the world’s foremost sports-media platforms, Shay Segev’s career embodies innovation, resilience, and leadership excellence. His unique combination of technical acumen, strategic foresight, and global experience continues to shape the digital entertainment landscape.
As the CEO of DAZN Group, Segev is not only redefining how people experience sports but also setting a new standard for technology-driven transformation in the media industry. His leadership stands as a model of how vision, adaptability, and passion can turn challenges into opportunities and ideas into revolutions.
In the fast-changing world of sports and digital entertainment, Shay Segev remains a name synonymous with progress, disruption, and inspiration — a true visionary of the modern era.
FAQs
1. Who is Shay Segev?
Shay Segev is the Chief Executive Officer of DAZN Group, a leading global sports-media and streaming company. He is widely recognised for his expertise in digital transformation, innovation, and leadership across the online gaming and entertainment industries.
2. How old is Shay Segev?
Shay Segev was born in February 1976, which makes him around 49 years old as of 2025.
3. What is Shay Segev’s role at DAZN?
As the CEO of DAZN Group, Shay Segev is responsible for leading the company’s global strategy, partnerships, and digital expansion. Under his leadership, DAZN has been transformed into a multi-product sports-entertainment platform offering live streaming, betting, e-commerce, and fan-engagement experiences.
4. What is Shay Segev’s net worth?
While his exact net worth is not publicly confirmed, industry estimates suggest it may be in the multi-million-dollar range, based on his executive positions and former shareholdings in major companies such as Entain plc.
5. Who is Shay Segev’s wife?
Shay Segev is married and lives in Gibraltar with his wife and four children. He keeps his personal life private, and his wife’s name is not publicly disclosed in official records.
6. What is Shay Segev’s professional background?
Shay Segev has more than 20 years of experience in technology, gaming, and digital entertainment. Before joining DAZN, he served as CEO of Entain plc and held senior roles at Playtech, Coral, and Videobet. He holds a Bachelor’s degree in Computer Science from Tel Aviv University and an MBA from the Kellogg School of Management at Northwestern University.
