Amy Cole: BBC Midlands Today Senior Reporter and Presenter
In the heart of Birmingham, one journalist has become a familiar and trusted face for audiences across the West Midlands. Amy Cole, a BBC News Senior Reporter and Presenter for BBC Midlands Today, is widely recognised for her engaging storytelling, calm on-air presence, and commitment to truthful reporting. With over nineteen years at the BBC, she has earned respect not only from viewers but also from her peers across Britain’s broadcasting community.
From covering breaking news live on location to hosting flagship bulletins from the studio, Amy Cole represents the balance between professionalism, empathy, and local connection that defines the BBC’s regional journalism at its best.
Early Career and Educational Journey
Amy Cole’s path into journalism began with a passion for communication and public storytelling. She started her career at ITV Westcountry, where she was awarded the prestigious ITV News Bursary — a recognition given to promising young reporters with potential to shape the future of broadcast journalism. This bursary allowed her to complete her Postgraduate Diploma in Broadcast Journalism at Falmouth University, one of the UK’s leading institutions for creative media and journalism.
During this early stage, Amy Cole refined the essential skills of interviewing, live reporting, and editing. The experience not only gave her technical expertise but also a grounded understanding of how to tell authentic, human-centred stories that connect audiences to the communities they live in.
Career at the BBC – Nineteen Years of Dedication
BBC Spotlight – The South West Years
Amy’s first major role within the BBC was with BBC Spotlight, where she spent eight years reporting from across the South West. During this time, she developed her distinctive broadcast style — precise, clear, and empathetic. Her coverage spanned from local council issues to environmental challenges, coastal community development, and human-interest features that highlighted everyday lives.
BBC Look North – Expanding Horizons
After her time in the South West, Amy Cole joined BBC Look North, serving East Yorkshire and Lincolnshire for two years. This move broadened her perspective as a regional journalist, bringing her closer to the industrial and rural contrasts that shape Britain’s regional diversity. Her ability to adapt to different communities and tell their stories with sensitivity strengthened her reputation within the BBC network.
BBC Midlands Today – A Leading On-Screen Presence
In 2004, Amy Cole moved to BBC Midlands Today, where she continues to work as a Senior Reporter and Presenter. Based in Birmingham, she covers a vast range of topics including community affairs, regional business, social issues, and human-interest stories that often gain national attention. Amy regularly presents the flagship 6:30 pm bulletin as well as the Saturday teatime edition, bringing the region’s top stories to thousands of viewers each week.
Her live reporting skills are also highly regarded. Whether standing outside courtrooms, covering severe weather, or reporting from the scene of major regional developments, Amy Cole consistently delivers accurate, measured and engaging coverage that reflects the BBC’s editorial integrity.
BBC Network News – National Experience
In 2016, Amy spent three months at New Broadcasting House, London, as part of a professional attachment with BBC Network News. This experience exposed her to the pace and scale of national broadcasting, deepening her editorial awareness and expanding her network of media professionals. It also demonstrated her versatility — the ability to switch seamlessly between regional storytelling and national headlines.
Amy Cole’s Role Beyond Broadcasting
Amy Cole is not only a presenter and reporter but also a mentor and media trainer within the BBC. She helps train journalists in package writing, reporting techniques, and presentation skills, ensuring that emerging voices in British journalism maintain the standards of accuracy and empathy that define public-service broadcasting.
In addition to her BBC responsibilities, Amy is frequently invited to host corporate events, conduct media-training sessions, and provide public-speaking coaching. Her approachable style, professional clarity, and calm stage presence make her a popular choice for such engagements.
Personal Life – Balancing Motherhood and Broadcasting
Behind the newsroom professionalism, Amy Cole is also a devoted mother and family-centred individual. She married in late September 2017, describing her wedding as a “wonderful day” filled with happiness and gratitude. In 2020, she welcomed her son Ishaan, who appeared with her in a BBC Midlands Today story about women giving birth during lockdown. Colleagues affectionately commented that Ishaan was “a real mix of you and Rav,” a reference to her husband’s first name.
Amy frequently shares glimpses of her life as a mother on social media, posting humorous exchanges with her four-year-old about Lego and daily family life. Her personal warmth, honesty, and humour resonate with audiences, humanising the journalist behind the screen.
Broadcasting Philosophy – Journalism with a Human Heart
Amy Cole’s approach to journalism is grounded in authentic storytelling. She believes that local news is the backbone of community identity and that every report, no matter how small, deserves fairness and attention to truth. Her ability to make complex issues understandable and relatable has made her one of the most recognisable BBC faces in the Midlands region.
She often emphasises the importance of compassion in reporting — ensuring that people’s voices are heard accurately and respectfully. Whether reporting from a flood-affected village, a local council meeting, or a human-interest feature, Amy brings the same level of empathy and professionalism.
Skills and Strengths
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Video Editing and Multimedia Production – proficient in digital editing and broadcast packages.
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Public Speaking and Presentation – confident in both live and recorded settings.
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Live Reporting – experienced in fast-paced, high-pressure broadcast environments.
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Training and Mentorship – developing the next generation of BBC journalists.
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Community Engagement – storytelling that reflects real-life issues across the Midlands.
Recognition and Reputation
Over the years, Amy Cole has earned admiration from both viewers and colleagues for her authenticity, accuracy, and composure under pressure. Her nineteen-plus years with the BBC stand as proof of her dedication to public-service journalism and her ability to evolve with the changing dynamics of modern media.
She embodies the BBC’s mission — to inform, educate and entertain — through balanced reporting and genuine community connection. Her professionalism continues to inspire younger reporters who see in her the model of what regional journalism should be: responsible, compassionate, and deeply rooted in the places it serves.
Conclusion – A Trusted Face in British Regional Journalism
From her early days at ITV Westcountry to her leading role at BBC Midlands Today, Amy Cole has built a career defined by integrity, skill, and heartfelt storytelling. Her work reflects not only journalistic excellence but also the essence of connection — linking people, stories and experiences that shape the British Midlands.
With her calm presence, strong ethical values, and ability to bring clarity to the screen, Amy Cole remains one of the most respected voices in regional broadcasting. For the people of Birmingham and beyond, she represents more than just a presenter — she stands as a symbol of trust, professionalism and humanity in modern British journalism.
FAQs
1. Who is Amy Cole?
Amy Cole is a BBC News Senior Reporter and Presenter for BBC Midlands Today, based in Birmingham, England. She reports across all bulletins and regularly presents the flagship 6:30 pm programme. With over nineteen years at the BBC, she is known for her professionalism, clear storytelling, and strong connection to Midlands audiences.
2. How old is Amy Cole?
Amy Cole’s exact age has not been publicly disclosed. However, based on her long BBC career, educational background and early ITV training bursary, she is estimated to be in her early-to-mid 40s as of 2025.
3. Is Amy Cole married?
Yes, Amy Cole is married. She announced her marriage publicly in October 2017, describing it as “a wonderful day” and expressing her happiness on social media.
4. Who is Amy Cole’s husband?
Amy Cole’s husband is named Rav, as mentioned affectionately by her BBC colleagues in replies to her post about her son. The couple keep their private life low-profile and have not shared further personal details publicly.
5. Does Amy Cole have children?
Yes, Amy Cole has a young son named Ishaan, born in 2020. She introduced him to viewers during a BBC Midlands Today feature about women giving birth during lockdown, where Ishaan made his first on-screen appearance.
