Amrita Bisla: Senior Creative Lead Turning Bold Ideas into Iconic Visual Worlds
Who Is Amrita Bisla?
Amrita Bisla is a London-based Senior Creative Lead known for transforming ambitious concepts into attention-grabbing sets, shoots, and brand experiences. With a foundation in fashion, production, and visual merchandising, she brings end-to-end ownership to every project—moving seamlessly from ideation and design through to on-set direction and flawless delivery. Her portfolio spans podcast environments, editorial and commercial shoots, and branded content for household names, underpinned by a clear passion for storytelling, innovation and craft.
Amrita Bisla at The Fellas Studios
From Creative Producer to Senior Creative Lead
At The Fellas Studios, Amrita Bisla progressed from Creative Producer to Senior Creative Lead, where she spearheads the full creative pipeline: research, concept development, set and spatial design, shot planning, art direction, production logistics and client stakeholder management. She thrives in collaborative, multi-disciplinary teams—aligning creative ambition with operational rigour to deliver assets that are both visually striking and production-ready.
Brands and Campaign Experience
Her work contributes to campaigns and productions for distinctive, high-visibility brands. Among the names associated with Amrita Bisla are Spotify, Adidas, Notion Magazine, 165th Floor, Arctic Coffee and Air Up—spanning culture, sport, fashion and lifestyle. Whether the brief calls for an immersive podcast set, a punchy social film or a stylised editorial shoot, she focuses on building environments that serve narrative, performance and brand equity in equal measure.
Creative Philosophy and Strengths of Amrita Bisla
H2H Creativity: Humans, not just headlines
At the core of Amrita Bisla’s approach is a belief that design should feel human. She looks beyond surface-level aesthetics to ask what audiences should feel, remember and talk about after they’ve seen the work. That leads to environments and frames that are purposeful, story-led and unmistakably on brand.
End-to-End Ownership
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Concept: translating insights and references into a crisp creative direction.
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Design: shaping sets, colour palettes, props and spatial flow to match the story.
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Production: resourcing, schedules, budgets, suppliers and risk management.
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Delivery: on-set leadership, quality control and post-production collaboration.
Collaboration That Elevates Outcomes
Amrita Bisla is known for client-friendly communication, translating creative language into practical plans, and keeping teams aligned across design, lighting, camera, styling, hair and make-up, and post. Her leadership style balances high standards with an energising, solutions-first attitude.
Career Journey of Amrita Bisla
Senior Creative Lead & Creative Producer — The Fellas Studios
Building visually distinctive sets and content ecosystems, Amrita Bisla guides projects from first moodboard to final frame. Her remit covers pitch development, Art Department leadership, and hands-on production—ensuring brand, story and logistics remain in lockstep.
Producer & Personal Assistant to Calfreezy
Operating at the intersection of talent management and content production, Amrita Bisla supported complex creator-led shoots: planning timelines, coordinating crews, and ensuring content pieces met creative expectations while staying executable within platform realities.
NET-A-PORTER — Personal Assistant to the President
In a fast-paced luxury fashion environment, she honed stakeholder management, confidentiality and operational precision—skills that now anchor her reliability on high-stakes productions.
KCD — Office Coordinator / Receptionist
At the leading fashion PR agency, Amrita Bisla supported publicists and directors, coordinated meetings and logistics, handled sample trafficking and internal coverage distribution, and trained interns—absorbing how top-tier campaigns are built behind the scenes.
Kiera Liberati — Assistant Stylist (Freelance)
On set with notable artists and publishers, Amrita Bisla handled fittings, styling and wardrobe flow. Highlights include large-scale Adidas campaigns where she was trusted to dress and manage models/talent—experience that sharpened her eye for detail and on-set pace.
Billionaire Boys Club & Ice Cream — Sales & Social Media Assistant
From running exclusive sneaker releases to curating content for EU social channels, she learned to balance brand tone with community expectations—translating shop-floor buzz into digital engagement.
Notion Magazine — Production Assistant
Amrita Bisla sourced talent, scouted locations, supported on-set operations and captured behind-the-scenes material—gaining an editorial sensibility and a network across music, fashion and culture.
Early Retail & Visual Merchandising Roles
At & Other Stories, Marks & Spencer and French Connection, she refined her visual standards, merchandising discipline and customer-centric thinking—foundations that still inform her spatial design and set-dressing decisions.
Education and Location of Amrita Bisla
University of the Arts London
Educated at one of the UK’s premier creative institutions, Amrita Bisla cultivated the design literacy, research habits and studio discipline that underpin her professional practice.
Based in Greater London
Operating from Greater London, Amrita Bisla benefits from proximity to studios, suppliers, talent and brands—keeping her at the centre of European production workflows and creative culture.
Signature Workflows of Amrita Bisla
Pre-Production that Protects the Vision
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Brief Deconstruction: clarify the single-minded message and audience outcome.
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References & Moodboards: align stakeholders visually, early.
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Feasibility & Budgeting: make ambition pragmatic without diluting impact.
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Set & Prop Design: sketch, iterate and specify for speed and accuracy.
On-Set Direction That Delivers
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Shot-First Thinking: build set decisions around lensing, blocking and lighting.
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Continuity & Coverage: ensure edit flexibility while protecting look and tone.
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Talent Experience: create a set culture that keeps energy high and performances authentic.
Post-Production Partnership
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Look Continuity: from set colour science to grade, keep a consistent visual language.
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Asset Strategy: ensure stills, cut-downs and social formats are planned from day one.
Skills and Tools Associated with Amrita Bisla
Creative & Technical
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Set design, art direction, production management, styling sensibility
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Brief writing, treatments, shot-lists, call sheets and budgets
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Cross-functional communication with camera, lighting, sound and editorial teams
Soft Skills
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Client communication, presenting and stakeholder alignment
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Team leadership and mentoring junior creatives
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Calm problem-solving under time pressure
Why Brands Choose Amrita Bisla
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Story-First Craft: every choice supports narrative clarity and brand codes.
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Production Realism: big-idea thinking matched with schedule and budget discipline.
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Repeatable Quality: processes that consistently produce publishable, on-brand assets.
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Audience Connection: sets and frames designed for how people actually watch, scroll and share.
The Impact of Amrita Bisla on Modern Content
In an era when brands compete for seconds of attention, Amrita Bisla creates worlds that hold the eye and move the mind. Her blend of art direction, production savvy and collaborative leadership ensures that each project lands with intention—memorable to viewers, useful to editors and effective for clients. From podcast stages that feel instantly iconic to campaign frames that travel across formats, her work proves that rigorous process and imaginative design are not opposites but partners.
Frequently Asked Questions about Amrita Bisla
What does Amrita Bisla specialise in?
She specialises in set design, creative direction and production for podcasts, editorials, brand films and social content—delivering cohesive visuals from concept to publish-ready assets.
Which brands has Amrita Bisla worked with?
Her experience includes projects and collaborations connected to Spotify, Adidas, Notion Magazine, 165th Floor, Arctic Coffee and Air Up, among others.
Where is Amrita Bisla based and where did she study?
She is based in Greater London and studied at the University of the Arts London.
