Alyssa Chan: From The Traitors to Digital Marketing Success
Alyssa Chan is a name that has become familiar in both the world of entertainment and digital marketing. Best known for her appearance on BBC One’s The Traitors, Alyssa has since carved out an impressive career in the marketing industry while continuing to grow her presence as a content creator. With a First-Class degree in Business Management from Queen Margaret University, her journey is an inspiring example of how determination, adaptability and creativity can shape a promising career.
In this article, we will take a closer look at Alyssa Chan’s early life, education, television debut, career in digital marketing, content creation and personal achievements.
Early Life and Education
Alyssa Chan was born on 18 September 2000 and raised with a strong drive to succeed academically and professionally. She grew up in rural West Cork, Ireland, before moving to Edinburgh, Scotland, where she pursued her higher education.
In 2019, Alyssa enrolled at Queen Margaret University, where she studied Business Administration and Management. During her time at university, she immersed herself in academic work while actively participating in societies and extracurricular activities. She served as Treasurer of the Music Society Committee in 2021 and also joined the university badminton team.
Her studies focused on a wide range of modules including Accounting and Finance, Business Law, Negotiation, and Project Management. Alyssa’s academic achievements culminated in her earning a First-Class Bachelor’s degree, demonstrating her strong grasp of business principles and leadership potential.
Breaking into the Spotlight: The Traitors
In 2022, Alyssa Chan stepped into the limelight as a contestant on the first series of BBC One’s The Traitors, a psychological reality competition that captured audiences across the UK.
Her participation on the show was more than just an adventure—it provided her with an opportunity to develop crucial skills in teamwork, communication, negotiation, and strategic thinking. As part of the Traitors faction, she had to carefully navigate alliances, deception and trust-building within the game. Although Alyssa was eventually banished in the sixth episode, finishing 14th overall, her performance left a lasting impression on both viewers and fellow contestants.
The experience also boosted her online presence, as many viewers connected with her authenticity and confidence on screen. This exposure later paved the way for her work as a content creator.
Early Career and Work Experience
Even before her television debut, Alyssa Chan had already gained a wealth of professional experience in customer service and administration.
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Sales Advisor at schuh (2019–2021): Alyssa honed her communication and customer service skills, tailoring solutions to customer needs and consistently achieving sales targets. She was even recognised as employee of the month early in her role.
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Sales Advisor at Three UK (2021–2022): She continued building her career in retail and telecoms, negotiating with customers, offering tailored solutions, and ranking among the top in-store sales performers.
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Administrative Assistant at Coulters (2022): Moving into real estate administration, Alyssa provided vital client support, handled scheduling, and demonstrated strong organisational skills.
These roles not only equipped her with practical knowledge of business operations but also prepared her for more strategic positions later on.
Transition into Digital Marketing
After completing her studies and building a diverse professional background, Alyssa made the move into digital marketing—a field that matched her skills in business strategy, creativity and communication.
In September 2023, she joined WeDiscover, a performance marketing and technology agency based in London. She started as a Junior Paid Search Executive, quickly advancing due to her expertise and work ethic. By July 2024, she had been promoted to Paid Search Executive, and within a year she progressed again, becoming a Senior Paid Search Executive in June 2025.
In her role, Alyssa applies her academic knowledge and practical skills to manage PPC (Pay-Per-Click) campaigns, optimise ad performance and deliver measurable results for clients. Her rapid career progression highlights her strong analytical ability, leadership and adaptability in the fast-paced world of digital marketing.
Content Creation and Online Presence
Alyssa Chan’s rise to recognition on The Traitors opened the door to new opportunities in content creation and digital media. Since December 2022, she has been working independently as a content creator, using her growing social media following to collaborate with brands, engage audiences and share creative content.
Her skills in social media marketing, networking and online engagement have allowed her to merge her interests in entertainment and marketing. Through her platforms, she continues to explore innovative ways to connect with people while developing her personal brand.
Skills and Expertise
Over the years, Alyssa has built an impressive portfolio of skills that reflect both her education and work experiences. Some of her key skills include:
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Digital Marketing and PPC Management
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Social Media Marketing and Content Creation
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Communication and Public Speaking
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Negotiation and Team Building
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Customer Service and Client Relationship Management
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Administration and Project Management
Her certifications also support her professional growth, including the Google Ads Search Certification and the European Computer Driving Licence (ECDL).
Achievements and Recognition
Alyssa’s journey is filled with notable milestones:
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Secured a First-Class degree in Business Management.
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Featured on a prime-time BBC show, gaining national recognition.
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Rapid career progression from Junior to Senior Paid Search Executive within just two years.
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Established herself as a content creator with brand partnerships and a strong following.
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Built an impressive background across diverse industries including retail, telecoms, property and marketing.
Personal Interests and Outlook
Based in Edinburgh and London, Alyssa continues to balance her professional career with her passion for digital media. She is enthusiastic about connecting with like-minded individuals in marketing, technology and entertainment, constantly seeking opportunities to learn and grow.
Her journey shows that career success is not always linear—it is shaped by embracing opportunities, learning from diverse experiences and remaining open to change.
Conclusion
Alyssa Chan is more than just a former contestant on The Traitors—she is a rising professional in the world of digital marketing and a talented content creator. From her academic achievements at Queen Margaret University to her growing career at WeDiscover, Alyssa demonstrates what it means to combine creativity, strategy and ambition.
Her story reflects a new generation of professionals who are not confined to one path but instead thrive at the intersection of business, media and technology. With her skills, drive and passion, Alyssa Chan is undoubtedly a name to watch in both the marketing industry and the digital media landscape.
