Joel Beya: From CheekySport to Digital Project Management and Beyond
In the modern digital landscape, few names stand out as prominently in the world of fan-led sports media as Joel Beya. Best known as the founder of CheekySport Ltd, a pioneering platform that reshaped how football fans engage with sports content, Joel has carved out a distinctive reputation as a digital project manager, experienced content creator, and charismatic presenter. His journey from studying economics at the University of Portsmouth to working with global brands such as Nike, the BBC, and Arsenal illustrates not only ambition but also the impact of innovation in the ever-evolving media industry.
This article explores Joel Beya’s career path, achievements, family life, and the qualities that have made him a well-respected figure both in sports and digital media.
Early Life and Education
Academic Foundation
Joel Beya pursued higher education at the University of Portsmouth, where he studied Economics, Finance, and Banking. He graduated with a Bachelor of Applied Science (BASc), earning a 2:1 grade. During his university years, Joel was involved in the Good Relations Policy Society, a group focused on promoting better relationships between people from diverse backgrounds and tackling racism.
Sporting Interests at University
While at Portsmouth, Joel actively engaged in football, participating in various university sports activities. Football was not just a pastime; it laid the foundation for his later ventures in fan-driven sports content. The competitive spirit of university teams gave him valuable experience in teamwork, leadership, and resilience.
Professional Journey Before CheekySport
AstraZeneca
Joel Beya’s early career began at AstraZeneca, where he worked as a Customer Relationship Management Specialist between January 2015 and January 2016. His responsibilities included implementing CRM processes across multiple countries in his region. He supported system stabilisation and business acceptance following the launch of new CRM capabilities. Joel also monitored business issues, liaised with vendors, and oversaw the introduction of new features such as E-detailing, Close Loop Marketing, and SAP integration. This role helped him hone his skills in technology adoption and operational excellence.
Almirall
Following his time at AstraZeneca, Joel joined Almirall as a Customer Relationship Management Business Analyst from December 2012 to June 2016. Based in the United Kingdom, his focus was on implementing and managing commercial effectiveness across Northwestern Europe and Canada. He played a crucial role in bringing business insights into actionable strategies, coordinating management processes, and training employees. His work laid the groundwork for his future role as a digital project management specialist.
The Birth of CheekySport
Foundation and Vision
In 2014, Joel Beya co-founded CheekySport Ltd, a platform designed to capture the energy and passion of football fans through creative video content. The concept was simple but revolutionary: mix fans, humour, and authentic reactions to produce engaging sports media.
Growth and Reach
CheekySport quickly became a sensation. With over 400 videos produced, more than 100,000 subscribers on YouTube, and upwards of 16 million views, the platform has redefined fan-driven sports media. CheekySport’s reach has expanded across multiple platforms, including Instagram and Twitter, both of which are verified and continue to grow in audience.
Diversification into Other Sports
While football remains the core, CheekySport’s content has extended into boxing, the NFL, and tennis, showcasing the adaptability of Joel and his team. The channel’s success lies in its ability to merge comedy, creativity, and authentic fan voices into one cohesive narrative.
Joel Beya as a Presenter and Content Creator
Joel’s talent has not gone unnoticed by major brands and organisations. He has become a regular presenter for some of the world’s most recognised names, including:
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LADbible
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BBC
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Arsenal Football Club
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Nike
Through these collaborations, Joel has demonstrated his ability to communicate effectively with diverse audiences. His natural charisma and deep understanding of sports culture have made him a trusted presenter, capable of delivering both entertainment and insightful commentary.
Career Beyond CheekySport
Freelance Work and Content Management
Since April 2014, Joel has also worked as a Content Management Specialist on a freelance basis. His services include project management, content management, and talent services across the sports industry. He focuses on strategising brand awareness campaigns designed to increase sales and enhance audience engagement.
Over time, Joel has acquired more than 20 million views across platforms, creating content that redefines how audiences consume sports media. His expertise lies in identifying what audiences truly want, and tailoring content to meet those needs.
Arsenal and Joel Beya
Passion for the Club
Joel Beya is an ardent Arsenal supporter, often referencing the club in his personal and professional content. His fandom has translated into collaborations with Arsenal through media and branding initiatives. By bridging the gap between fans and the club, Joel has positioned himself as a unique voice in Arsenal’s wider digital ecosystem.
Blending Fanhood and Professionalism
Unlike many presenters who maintain distance from their sporting loyalties, Joel embraces his passion for Arsenal while maintaining professionalism. This authenticity resonates strongly with audiences, further strengthening his personal brand.
Personal Life and Family
Marriage
Joel married Losalini, with whom he celebrated a beautiful destination wedding in Athens, Greece. The event was shared widely across social media and his YouTube channel, JoelbeyaTV. The wedding featured friends, family, and a blend of traditional and modern celebrations, reflecting Joel’s appreciation for culture and community.
Fatherhood
Joel is a devoted father to his daughters, Arielle and Zara. His social media often highlights his role as a proud father, celebrating milestones such as Father’s Day with heartfelt messages. He has described his daughters as his “mini me” and takes pride in being a present and supportive father figure.
Faith and Values
Joel’s Christian faith plays an important role in his personal and professional life. Quoting biblical verses such as Proverbs 22:6, he openly shares his values of family, resilience, and gratitude. He honours his father, known as JP, for teaching him determination, and he regularly encourages others to embrace their roles as supportive parents and mentors.
Social Media Presence
Joel maintains a strong online presence:
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Twitter/X: Active under the handle @joelbeya, where he shares sports commentary, personal updates, and collaborations.
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Instagram: Using @joelbeya1, he posts content that blends professional work, family life, and personal reflections.
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YouTube: In addition to CheekySport, he runs JoelbeyaTV, a channel featuring stories, personal milestones, and behind-the-scenes content.
His active engagement across platforms ensures that he remains closely connected with his audience.
Honours and Awards
Joel’s contributions to sports media have been formally recognised:
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Football Black List Winner (2019) — Presented by The Voice UK, with the award handed to him by Manchester United legend Andy Cole.
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Official Football Black List Judge (2020) — He later served as a judge for the same awards, acknowledging high performance within the sporting industry.
These honours reflect his influence and credibility as a leading figure in sports presentation and digital media.
Joel Beya’s Age
While Joel has not publicly shared his exact date of birth, available records suggest he was born in the late 1980s, making him currently in his mid to late thirties. This aligns with his educational and professional timeline, including his graduation from Portsmouth and early career roles before CheekySport.
Conclusion
Joel Beya is more than just the founder of CheekySport. He represents the modern blend of entrepreneurship, fan passion, and digital innovation. From his early days at AstraZeneca and Almirall to building one of the most engaging fan-driven platforms, Joel has continually demonstrated versatility and leadership.
As a husband, father, Arsenal supporter, presenter, and content creator, Joel balances personal authenticity with professional excellence. His accolades, social media presence, and faith-driven values make him a role model for aspiring content creators and digital entrepreneurs.
In an age where connection and authenticity matter most, Joel Beya has proven himself not only as a successful digital project manager but also as a voice of fans worldwide, blending personal passion with professional impact.
