Scott Staniland: Champion of Sustainable Fashion and Modern Storytelling
The fashion world has long been synonymous with glamour, creativity, and innovation, yet in recent years, the conversation has shifted to include sustainability and responsibility. Among the voices leading this change is Scott Staniland, a model, sustainable fashion campaigner, creative consultant, and brand ambassador. His professional journey spans across multiple sectors, from blockchain technology to luxury fashion, but his unifying thread has been his passion for authenticity and sustainability.
This article provides a detailed look at Scott’s life, work, education, and his influence on both the fashion industry and sustainability campaigns. We will also explore his connection with his twin brother Brett Staniland, who appeared on Love Island, highlighting how the brothers have carved unique yet complementary paths.
The Early Years and Education
Academic Foundations
Scott Staniland’s academic background is firmly rooted in sport and wellbeing. He completed his Bachelor’s degree in Sports Therapy at Coventry University, followed by a Master of Science in Strength and Conditioning. During his studies, he gained hands-on experience with professional teams, including rugby league, cricket, and semi-professional football squads.
His time at Coventry was not only defined by academics. Scott also served as Vice President of Sports and Wellbeing at the Students’ Union, where he developed leadership skills, community awareness, and a deeper interest in creating positive social impact. These experiences would later inform his approach to sustainability and communications.
Transition into Fashion
Entry into Modelling
In 2017, Scott entered the modelling world through BMA Models, representing himself as both a professional and creative. His striking presence and commitment to meaningful campaigns quickly caught attention. Over the years, he has fronted campaigns for major fashion and luxury houses including Giorgio Armani, Harrods Beauty (Zegna), Farfetch, Vestiaire Collective, Church’s, John Smedley, DAKS London, Fursac Paris, Clive Christian Perfume, and even media collaborations with the BBC.
Influencer and Brand Ambassador
Beyond traditional modelling, Scott built his reputation as an influencer and brand ambassador, with notable long-term collaboration with DS Automobiles. As a Brand Ambassador from 2021 to 2024, he worked to merge sustainability and luxury, aligning the avant-garde design philosophy of DS with responsible communication strategies.
Professional Experience in Sustainability
For.Tomorrow Communications
Currently, Scott works as a Creative Consultant at For.Tomorrow Communications, a purpose-driven communications agency specialising in sustainability strategies, crisis communications, and greenwash prevention. His role allows him to shape campaigns that connect brands authentically with audiences while ensuring transparency and purpose.
My Green Pod
Since 2021, Scott has contributed to My Green Pod, writing extensively about sustainable fashion and helping raise awareness of overconsumption, ethical fashion choices, and transparent supply chains. His writing offers practical advice for both consumers and brands, emphasising the importance of long-term wardrobe solutions over fast fashion trends.
Green.TV Media
Scott’s commitment to sustainability extends to the media space. Between 2020 and 2023, he served at Green.TV Media as Partnerships Lead, Digital Communications Creator, and Head of Sustainability Partnerships. In these roles, he forged meaningful collaborations across industries, produced content around sustainability strategies, and directed initiatives such as the Decarbonisation Summit 2021 aligned with COP26.
Duarte Madrid
Scott also expanded his international influence as Head of Brand (UK) for Duarte Madrid, a creative role that involved presenting collections at Paris Fashion Week and London Fashion Week, and building partnerships with influencers, press, and retailers across global markets.
Brett and Scott Staniland
The Twin Dynamic
Scott is often mentioned alongside his identical twin brother Brett Staniland, as both have established public identities within fashion and sustainability. While Scott focused on consultancy, modelling, and editorial contributions, Brett entered the public spotlight through television.
Brett on Love Island
In 2021, Brett appeared on Love Island UK Season 7, becoming notable for being one of the show’s few voices to openly discuss sustainability and ethical fashion. Many casual viewers often confuse Scott with Brett due to their identical appearance, but Scott himself has clarified that he did not appear on the show. Instead, he continued to build his career in sustainability-driven communications while supporting his brother’s advocacy work in parallel.
Shared Values
Despite their different platforms, the brothers share strong values around reducing fashion’s environmental footprint, challenging fast fashion, and promoting conscious consumerism. Together, Brett and Scott Staniland have become respected voices at the intersection of style and sustainability.
Past Ventures and Entrepreneurial Experience
ADA: A Blockchain Tech Start-Up
Before fully committing to fashion and communications, Scott was the CEO of ADA, a blockchain-based technology start-up. Based in San Francisco and India, ADA built a recommendation engine designed to match users based on data, traits, and personality while addressing online safety issues such as catfishing and scams.
As part of this role, Scott delivered keynote talks at conferences across San Francisco, Thailand, and India, engaging investors and technologists. This entrepreneurial chapter showcased his ability to merge technology, innovation, and communication — skills that would later transition into sustainability consultancy.
UK FootPool
Earlier in his career, Scott also co-founded UK FootPool, a company blending football and pool into an innovative entertainment product. This venture provided experience in sales, distribution, and event partnerships, even reaching clients such as Liverpool FC, Manchester City FC, and Tottenham Hotspur FC.
Key Skills and Contributions
Advocate for Transparency
Scott Staniland consistently pushes for transparency in the fashion industry, highlighting how brands must go beyond token sustainability collections and instead integrate responsibility into the heart of their production and supply chains.
Storytelling for Sustainability
With experience in modelling, communications, and digital media, Scott has mastered the art of storytelling for sustainability. Whether through editorial writing, partnerships, or brand consultancy, he creates narratives that resonate with audiences and inspire more ethical choices.
Global Presence
From London to Madrid, San Francisco to Delhi, Scott’s international career gives him a unique global perspective. His ability to connect across cultures and industries has positioned him as a bridge between creative industries and sustainability goals.
Personal Philosophy
Scott’s approach to sustainable living is practical, inclusive, and aspirational. He promotes:
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Buying less but better – investing in timeless, versatile pieces rather than fast trends.
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Extending garment life – through tailoring, care, and reuse.
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Transparency from brands – ensuring fair wages, sustainable sourcing, and authentic communication.
Conclusion
Scott Staniland represents a new era of professionals who merge creativity with responsibility. His journey from sports science to modelling, entrepreneurship, media, and sustainability consultancy reflects a dynamic career built on adaptability and purpose. Alongside his brother Brett, who brought sustainability into mainstream culture via Love Island, Scott continues to campaign for a fashion industry that is ethical, transparent, and future-focused.
As he expands his work with organisations like For.Tomorrow Communications, My Green Pod, BMA Models, DS Automobiles, Green.TV Media, and Duarte Madrid, Scott remains a leading voice reminding both brands and individuals that style and sustainability are not mutually exclusive.
