Daniel Broglie: A Visionary International Business Leader Driving Swiss Innovation
In the world of international business and leadership, few names stand out as strongly as Daniel Broglie. With a diverse career spanning law, journalism, corporate management, and international business development, he has proven himself as a strategic thinker, a forward-looking innovator, and an executive dedicated to building strong partnerships with both customers and suppliers. Currently serving as the President of Handel Schweiz and Delegate of the Board of Directors at CHROMOS Group AG, Daniel Broglie represents a unique blend of legal expertise, entrepreneurial flair, and a deep understanding of Switzerland’s economic landscape.
This article explores his career journey, his contributions to Swiss trade, his leadership at CHROMOS Group AG and Chromos AG, and his educational achievements that shaped his professional outlook.
Early Education and Academic Foundation
University of Zurich
Daniel Broglie’s educational journey began at the University of Zurich, one of Europe’s most prestigious research institutions. He pursued a Lic.iur in Law and Business Administration, developing the dual expertise that would later define his ability to balance legal frameworks with strategic corporate decision-making.
His studies in Zurich provided him with an analytical mindset, a solid grounding in corporate law, and a wide understanding of business structures and governance. These academic foundations equipped him for his early career as a lawyer and, later, as a corporate executive.
Overseas Studies in the United States
Broglie expanded his global perspective through overseas studies at Lynchburg College (now University of Lynchburg) in the United States. There he specialised in International Relations and Business Administration, further enhancing his international outlook. Exposure to American academic culture sharpened his adaptability, cultural awareness, and appreciation for global trade dynamics.
Executive Education at INSEAD
Later in his career, Daniel Broglie attended INSEAD, where he undertook the programme on Successful B2B Sales and Marketing Strategies for Digital Transformation. This advanced training broadened his understanding of modern business transformation, digitalisation, and agile methodologies—knowledge that would prove invaluable during his leadership roles in the technology and trading industries.
Early Career: Journalism and Law
Journalism: Neue Zürcher Zeitung and Finanz und Wirtschaft
Before transitioning into corporate leadership, Daniel Broglie began his career as an editor. Between 1996 and 2002, he contributed to Finanz und Wirtschaft and later to the Neue Zürcher Zeitung, two of Switzerland’s most influential financial publications.
During these years, Broglie sharpened his analytical skills, developed a deep understanding of financial markets, and learned how to communicate complex business and economic issues with clarity. This journalistic experience gave him a unique insight into both public perception and investor interests—skills that later enhanced his leadership in corporate strategy and customer engagement.
Law: Badertscher Attorneys at Law
From 2002 to 2007, Daniel Broglie practised as an attorney at Badertscher Rechtsanwälte AG, a respected Swiss law firm. Here, he specialised in negotiation, legal strategy, and corporate advisory services. This legal background provided him with a strong command of regulatory issues, contracts, and corporate governance, which would become essential in his later roles as CEO and board delegate.
Transition into Business Leadership
Inapa – Branch Manager
Between 2005 and 2007, Daniel Broglie moved into the corporate sector as a Branch Manager for Inapa – Investimentos, Participações e Gestão SA, an international group active in the paper distribution industry. His focus was on business development and negotiation, laying the groundwork for his leadership style: building business partnerships, driving growth, and adapting global business models to local markets.
Leadership at Chromos AG
Head of Offset Division
In 2007, Daniel Broglie joined Chromos AG, a Swiss company known for delivering innovative printing and imaging solutions. Initially, he served as Head of the Offset Division, leading teams and developing solutions that strengthened the company’s presence in the competitive printing sector.
Chief Executive Officer
In 2008, Broglie was appointed CEO of Chromos AG, a position he held for more than twelve years until 2020. His tenure was marked by strategic expansion, international business development, and the adoption of modern technologies.
As CEO, Daniel Broglie was instrumental in steering the company towards innovation, with a focus on customer-centric solutions. His leadership demonstrated a clear understanding of changing market needs, particularly the demand for digital transformation in printing and imaging.
Delegate of the Board of Directors at CHROMOS Group AG
In 2020, Daniel Broglie advanced to become Delegate of the Board of Directors of CHROMOS Group AG. This move represented a natural progression from operational leadership to strategic oversight.
As board delegate, he is responsible for driving corporate strategy, mergers and acquisitions, business development, and cross-functional leadership. His role combines governance with innovation, ensuring that CHROMOS continues to deliver value to its customers while remaining at the forefront of technological solutions in imaging, printing, and life sciences.
Skills and Expertise
His work at CHROMOS highlights a wide range of professional skills:
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Corporate Strategy & Governance
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International Business Development
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Agile Methodologies
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Sales and Marketing Leadership
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Mergers & Acquisitions (M&A)
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Board Management & Decision-Making
These skills position him as one of Switzerland’s most versatile business leaders.
Presidency of Handel Schweiz
In June 2025, Daniel Broglie was appointed President of Handel Schweiz, the Swiss trade association that represents the country’s commercial enterprises.
Importance of Handel Schweiz
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Largest Employer in Switzerland: Trade is the single largest employer in the country, with one in seven workers employed in the sector.
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Crucial Role in Education: Nearly half of all Swiss apprentices are trained within trade companies, making the sector central to Switzerland’s dual education system.
Broglie’s Vision
As President, Daniel Broglie has a platform to influence national economic policy, promote digitalisation in trade, and strengthen the role of Swiss enterprises in international commerce. His commitment to fostering strong partnerships reflects a leadership philosophy built on trust, collaboration, and innovation.
A Leader of Transformation and Partnerships
Daniel Broglie’s career is defined by transformation, adaptability, and a consistent focus on building bridges between stakeholders. From his early years as a journalist to his legal practice, and from his corporate leadership at Chromos AG to his board role at CHROMOS Group AG, he has demonstrated vision and resilience.
His presidency at Handel Schweiz marks another milestone in a career that continues to shape Switzerland’s trade and industry. By combining deep sectoral knowledge, international experience, and a forward-looking mindset, Broglie embodies the modern international business leader.
Conclusion
Daniel Broglie is more than just a corporate executive—he is a strategic thinker who bridges law, journalism, and business with a focus on customer partnerships and technological innovation. His work at CHROMOS Group AG, his leadership at Chromos AG, his presidency at Handel Schweiz, and his earlier career experiences at Inapa and Badertscher Attorneys at Law collectively reflect a professional journey built on excellence, adaptability, and vision.
As global business landscapes evolve, Daniel Broglie’s career serves as a powerful example of how education, diverse experience, and strong partnerships can create a leader capable of guiding industries into the future.
