Reo Digital: Transforming Customer Experiences with Strategy, Design, and Experimentation
In today’s competitive digital economy, businesses succeed or fail based on the experiences they create for their customers. Every click, scroll, and interaction plays a role in shaping brand loyalty. One agency that has consistently demonstrated its ability to transform these interactions into measurable business growth is Reo Digital. Based in London, England, this forward-thinking agency combines research, data, design, and experimentation to solve some of the toughest challenges faced by global companies.
With an impressive portfolio including Amazon, Tesco, M&S, and Samsung, Reo Digital has carved a reputation as more than a typical design or marketing agency. It is a digital experience partner that brings creativity and analytical precision together to deliver sustainable growth for its clients.
About Reo Digital
Who They Are
Reo Digital is a customer experience agency located in Vauxhall, London, operating from China Works, 100 Black Prince Road, SE1 7SJ. The company has a team of bright and creative minds who thrive on curiosity and innovation. Their philosophy is simple: apply design thinking and data-driven strategies to identify growth opportunities and convert them into tangible results.
Website and Contact Information
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Website: https://www.reodigital.com
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Phone: +44 (0)20 7183 0374
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Headquarters: China Works, 100 Black Prince Road, Vauxhall, London SE1 7SJ, United Kingdom
This direct accessibility demonstrates their openness to collaboration and willingness to support both established enterprises and emerging businesses.
Company Background
Reo Digital was founded in April 2000 under the original name Optimum.Web Limited before rebranding to its current identity in 2019. This rebrand reflected their evolving focus on digital experimentation, data insights, and user-centric design. Over two decades of experience has enabled them to refine a methodology that blends creativity with evidence-based decision-making.
Reo Digital’s Specialities
Conversion Rate Optimisation (CRO) and Experimentation
At the heart of Reo Digital’s offering lies Conversion Rate Optimisation. Through a mixture of A/B testing, personalisation strategies, and structured experimentation, they help clients achieve significant uplifts in customer engagement and revenue. Their UX Lab plays a central role in this process, enabling immersive user research, eye-tracking studies, and prototype testing to uncover actionable insights.
User Experience (UX) and Accessibility
The agency strongly believes that successful digital experiences must be inclusive. Their UX specialists conduct deep research to understand user needs, behaviour, and pain points. Accessibility is built into every design to ensure that websites, applications, and platforms can be used by people of all abilities. This approach not only improves usability but also strengthens brand trust.
Data and Analytics
Modern business strategies must be anchored in reliable data. Reo Digital assists companies in establishing strong data governance practices, implementing digital analytics, and generating data insights that guide decision-making. They excel at converting raw data into meaningful narratives that can influence both tactical and strategic decisions.
A Culture of Curiosity and Experimentation
Mission and Values
Reo Digital’s mission is bold yet simple:
“To fearlessly transform our clients’ businesses by evolving the Customer Experience for their customers.”
This mission is supported by five guiding values:
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Customer First – prioritising relationships and real business impact.
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User First – designing with empathy and inclusivity.
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Transformative – leading innovation through bold experimentation.
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Curious – embracing creativity and questioning the status quo.
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Inclusive – fostering a culture of respect, openness, and collaboration.
Workplace Culture
Reo Digital has earned recognition as one of the UK’s Great Places to Work. Employees consistently highlight the supportive environment, work-life balance, and opportunities for professional development. With a company size of 11–50 employees, it manages to maintain the agility of a boutique firm while delivering services comparable to much larger agencies.
Notable Clients and Case Studies
Trusted by Global Leaders
Reo Digital’s client portfolio includes world-renowned brands such as:
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Amazon
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Marks & Spencer
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Tesco
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Samsung
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British Gas
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Molton Brown
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Penhaligon’s
Proven Impact
The results speak volumes. By scaling experimentation capabilities for a global retailer, Reo Digital delivered a 12× return on investment. For another client, they achieved a 46% uplift in revenue per visitor through targeted CRO strategies. These achievements demonstrate the measurable value of their approach, blending design and analytics into commercial success.
Why Businesses Choose Reo Digital
Expertise Across Industries
Reo Digital works across retail, e-commerce, utilities, automotive, and luxury sectors. Their adaptability allows them to tailor solutions to industry-specific challenges, whether it’s optimising a checkout process for a fashion retailer or improving customer journeys for an energy supplier.
User-Centric Approach
Unlike agencies that prioritise aesthetics over function, Reo Digital begins with users. They ensure that every design choice, piece of copy, and experiment is aligned with real user behaviour.
Research-Driven Design Thinking
By applying design thinking methodologies, they combine empathy, ideation, and prototyping with rigorous testing. This process uncovers growth opportunities that might otherwise remain hidden.
Future of Reo Digital
As technology evolves, so do the expectations of customers. Reo Digital continues to expand its expertise in areas such as artificial intelligence, personalisation at scale, and data privacy. Their commitment to experimentation ensures that they remain ahead of the curve, offering clients strategies that are not only relevant today but sustainable tomorrow.
Conclusion
Reo Digital exemplifies what it means to be a modern customer experience agency. With a foundation in research, strategy, design, and experimentation, they help some of the world’s biggest brands achieve measurable business growth. Their values of inclusivity, curiosity, and transformation set them apart from traditional agencies.
